A Look Back at Adobe in 2012 – Part One

2012 was quite the year, and we owe all of it to our customers and community members like you. As we head into the holidays, we wanted to take a look back at all the great memories from this year. Here is our top 12 of 2012 moments as we countdown into the New Year.

From all of us here at Adobe, we wish you a very happy holiday.

No. 12 – Create Now Event

One of our most recent events, Create Now introduced a number of new features to the Creative Cloud. Jeff Veen sat down with our creative evangelists and customers to talk about new releases to Photoshop, including Smart Object support for Blur Gallery and Liquid Layout, the introduction of Creative Cloud training, Muse for mobile websites and more. The most pivotal memory for us during the event: Terry White’s conversation with student filmmakers, who were awe inspiring.

No. 11 – We’re 30 Years Young

This year marked a milestone anniversary for our company – we turned 30! Shantanu recently shared a few words in his ‘Happy Anniversary, Adobe!’ tribute. This closed out a weeklong celebration of the milestone with our 10,000 strong employee base. Catch a glimpse of our festivities in our Facebook album, Adobe Turns 30.

No. 10 – Solve the New Semaphore Code Challenge

We launched a new code in our public art display atop one of our buildings at headquarters – the San Jose Semaphore, and we’re challenging you to try decoding the secret message in our new transmission. While we’re still waiting for the first winner, our little warm up back in November (below) was QUICKLY deciphered! Here’s wishing all you puzzle solvers out there luck on decoding the San Jose Semaphore transmission. The lucky winner will receive a one-year Creative Cloud membership.

No. 9 – Adobe Stories

Our customers create amazing work, and we wanted to provide a forum for them to show and tell via Adobe Stories. The end result was a wonderful series of heartfelt stories.

No. 8 – Metrics Not Myths

We all have our thoughts on marketing, and many are misperceptions. A recent study by The Fournaise Marketing Group, uncovered how devalued marketers are, and our ‘Metrics Not Myths’ campaign is set to correct the course. Our CMO, Ann Lewnes, kicked off our campaign with her blog post, “In Defense of Marketing,” and we’re developing the ultimate case study to debunk common marketing myths.  

No. 7 – Adobe Social Launch

Social is growing up, and we’re right there with you through the growing pains with our end-to-end solution, Adobe Social. SVP and General Manager, Brad Rencher, introduced Adobe Social in his blog post, “From Braces to its First Business Suit: Social Grows Up.”

No. 6 – Creative Cloud Introduction

Kevin Lynch first talked about Creative Cloud during his Adobe MAX 2011 keynote, and we followed that up this year with the release of Creative Cloud, including Creative Suite 6. This, coupled with our use of Adobe Social, turned out to be our most socially active launch to date. Our scavenger hunt in San Francisco offered up $10,000 plus a lifetime Creative Cloud membership.


Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze