Adobe & Behance: Empowering Creatives

For quite a while now, we’ve been watching the creative process evolve. Increasingly, the way in which we do our work looks a lot more like the way we interact socially. We seek feedback from networks of our trusted peers. We make our work public to build our reputations. And we thrive on the work of others for constant inspiration.

That’s why I’m thrilled that Behance is joining Adobe, and confident that together we’ll offer a truly integrated service to Creative Cloud members that spans the creative process. All Creative Cloud members will soon gain access to the base Behance capabilities (like portfolio creation and community features) while paid Creative Cloud members will also have access to premium capabilities (like Behance ProSite).

Building creative tools that empower you to do your best work has always been at the heart of our vision at Adobe. When we launched Creative Cloud, we gave you access to Adobe’s world-class creative tools and services, and a commitment to make your membership more and more valuable over time. We’ve delivered on that promise by releasing updates to our products faster than we ever have before. Just last week, we added new digital publishing services and training features, and launched file synchronization and sharing capabilities.

Adding Behance to Creative Cloud accelerates our efforts to enable a more open and collaborative creative community. As we start to roll out increasingly integrated workflows across the services, you’ll start to see the benefits of combining the creation of content with the ability to seek feedback, showcase your work and distribute it across devices.

I believe the essence of the creative process is to inspire, engage and invoke emotion. With Behance and Creative Cloud, we’ll give you the power to not only create, but to collaborate and connect with a strong and vibrant community. I’d like to personally welcome the Behance team and community to the Adobe family.



  1. Jason

    Great, another good company gobbled up. These companies are speedboats and Adobe is a superfreighter. They can turn on a dime, while it takes Adobe 10 years to fix simple bugs. I loved how responsive Behance was. They were hungry to do new things and change the world. Adobe just wants to own the world. There is a HUGE difference.

  2. ProDesignTools


    Well, Adobe has acquired a number of smaller companies lately… It hasn’t worked out too badly for Typekit and Nitobi (PhoneGap), has it?

  3. HBrandr


    ‘Ruin’ is such a negative and absolute word…to you ‘ruin’ might mean something subtle like removing certain features, where someone reading your comment might think that ‘ruin’ means what it actually means, and that is destroy something completely. I doubt that Behance or Adobe intend to ruin any part of the products or services.


    Why choose to negatively comment on this news – isn’t integration of two strong companies a good thing, especially if they intend to offer more service and better feedback tools? This is a forum which is open to new users and old users alike. Though comments like yours about Adobe wanting to own the world is unjust and untrue…where do you acquire your facts from?

    If you truly feel that there is a major issue with their decision I’m sure you can contact them directly? How about some constructive feedback/comments on here for new and old users alike. Or at least more informed opinions.

    I completely agree with @ProDesignTools – Typekit and Nitobi have worked well under the management of Adobe thus far. At least give this some time before ‘dooming’ it off the bat.

David Wadhwani

As former senior vice president and general manager of the Digital Media business unit, David Wadhwani lead Adobe's development of solutions for content publishers, digital artists and storytellers, and application developers. He oversaw the full range of the creative products from core content creation for photography, imaging and video to interactive media to efficiently and richly target the increasing number of mobile devices and Internet-connected televisions. Wadhwani was also responsible for end-to-end media solutions for digital publishing and video distribution and monetization. Wadhwani is a member of the Fine Arts Museums’ Board of Trustees and sits on the Brown University Advisory Committee on Computing and IT. He earned a Bachelor of Science degree in computer science from Brown University.

David Wadhwani