Adobe Summit: Day 1 – A Look Back

This first day of Adobe Summit was intense – in a good way – and full of great news and sessions.

We started the day off with more than 5,000 attendees from all around the world coming together for Brad Rencher’s kickoff keynote, “The Last Millisecond”. Brad, with the assistance of a bunch of Adobe staff members, shared his thoughts on how to improve the customer experience as well as the company bottom line.

The team took us through the end-to-end marketing workflow showcasing all the new features in the five pillars of the Adobe Marketing Cloud. It was a “megademo” that left the crowd very impressed with all the new capabilities of the Adobe Marketing Cloud.

After that, it was time for breakouts to begin. There were far too many to list them all, but Jack Philbin and Jeff Dyer both got a lot of callouts on Twitter for their engaging sessions.

The afternoon was also full of networking and connection building in the Community Pavillion, as well as lunch and coffee time.

The to wind up the business part of the day, Adam Bain of Twitter, John Battelle of Federated Media, and Bill Briggs of Deliotte Digital shared their insights into the world of ditial media today and into the future.

Next up? The Black Keys and the Summit Bash!

It’s a great time to be a digital marketer. And there’ll be even more great stuff coming on Day 2 of Summit tomorrow.

Rachel Luxemburg

Rachel Luxemburg (Principal Strategist, Social Media), is a social strategist supporting the Digital Media business unit at Adobe. She holds a BA from Vassar College and an MBA from the University of San Francisco. You can find her on Twitter @rlux.

Rachel Luxemburg