Day 2 at SXSW – All About Digital Marketing

On Day 2 at SXSW Interactive, we switched gears from the conversations we had about creativity on day 1 to talk all about digital marketing.

We started off the day with a demo and vision of Adobe’s Marketing Cloud, where the audience got to see the cloud in action.

Then, we hosted a lively debate to a packed house on the subject, “Is Marketing B.S.?” Moderated by Mashable‘s Todd Wasserman, our panelists, which included BJ Mendelson, Thor Muller, Jeff Feldman, and Christian Waitzinger, shared their opinions about social marketing and advertising, the intersection of marketing with customer support, social media ROI, and more. To wrap up the day, the audience got a good laugh with comedian Baratunde Thurston, who took the stage right after the panel to provide a comedic recap of the debate. You can catch our favorite moments from the day in the video below.

And of course, thanks to everyone who helped us drive a conversation around #AdobeSXSW throughout the festival. For each mention of our hashtag, we donated $1 to STEM to STEAM, a movement that integrates art and science into education curriculum. We’re still tallying the final numbers and will share with you once we have them!

It was great to meet everyone at SXSW. Thanks for coming out; we hope you had a safe journey back home. See you next year!


  1. Kenneth Toby

    Think about it. The precursor to social media was the Ham radio and in my time the CB radio. People have always had a need to connect with other people, and we are seeing the evolution right before our eyes.