Next week kicks off the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the US. Adobe is heading to the show with a lot to talk about. Today, we announced a sneak peak at the next generation of Adobe’s flagship video tools including Adobe® Premiere® Pro, Adobe After Effects® SpeedGrade™, Adobe Audition®, Adobe Prelude™, Adobe Media Encoder and Adobe Story before their official release.
The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013. More on that here.
In addition to our tools, we announced Adobe Anywhere for video – a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, to work together accessing and managing centralized media and assets across virtually any network. Adobe Anywhere was revealed as a technology preview in 2012, and will be showcased at NAB this year, and is expected to be available in May 2013.
At NAB, we are discussing the fusion of new media and filmmaking. On Sunday, April 7, at 10:30 a.m. in room N250, Adobe will lead the Post|Production World keynote titled, “From Concept to Delivery: The Fusion of New Media and Storytelling.” The panel will feature Adam Pertofsky, editor and partner at Rock Paper Scissors, Bayan Joonam of Soul Pancake, Rainn Wilson’s production and media company, and Patrick F. X. Murphy, Visual Effects Supervisor and Animation Director for “Annoying Orange” on Cartoon Network, who will join moderator Mark Randall, chief strategist for Adobe, to discuss how creativity and technology work together. Watch the panel next week here.