Adobe Primetime Launches — Bringing TV to a Screen Near You

Today, we’re excited to announce that Adobe Primetime (formerly “Project Primetime”) is now available, offering the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. Comcast Cable and NBC Sports Group have signed on as first Adobe Primetime customers and we’re collaborating with dozens of industry leaders to pave the way for TV content across every connected screen. Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform and others.

Adobe Primetime integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across screens and to create great digital video experiences while also offering new monetization opportunities for programmers and pay TV service providers. The seamless tie-in with ecosystem partners offers an unprecedented, highly scalable and reliable solution that can be implemented consistently across devices and platforms.

The Adobe Primetime Player is available for Windows, Mac OS, Android, iOS, and will support connected TVs as well as gaming platforms such as Roku and Xbox in 2013. To learn more about Adobe Primetime and how we’re helping content owners and distributors more efficiently bring more content to more devices, see our press release and blog post.

New Primetime Logo

Additionally, given the rise in digital video consumption, we also published The U.S. Digital Video Benchmark report. The Adobe Digital Index team looked at 19.6 billion video starts on media websites from 2012 to confirm the growth of broadcast video consumption across connected devices. A few key findings include:

  • TV Everywhere adoption increased 12-fold
  • Mobile video viewing grew by 300%
  • Facebook users are seeing twice the level of engagement with video over non-video content

Check out our animated infographic below and see the full report on the latest video trends for device use, ad placement, social media, and more.