Highlights from Adobe Digital Publishing Summit
Last month I attended the Adobe Digital Publishing Summit in New York City. Marketing executives and creatives from publishers and corporations as well as faculty and staff from educational institutions gathered to discuss trends, use cases and best practices in digital publishing.
During the Summit, I had a chance to meet with some education customers to discuss how students, faculty, alumni, and athletic fans expect information and news beyond what can be communicated in a printed format—wanting to access it on their mobile devices, smartphones and tablets. I also learned how colleges and universities are using DPS to create digital publications that captivate their campus constituents. Here are some of the key things I learned from education customers who attended the Summit:
- Tim O’Connor from Notre Dame Athletics shared the game day app that was developed for the 2013 BCS National Championship Football Game. Content was based on its print gameday program, but included other assets such as photography and video—some which had been unavailable to the public before. Because Notre Dame has fantastic photographers and videographers, they were able to “create an app without recreating anything.” Tim explained that through the app, the school had an opportunity to stay more engaged and connected with their fan base. Download the Notre Dame game day app from the iTunes store and follow along with the game today.
- Education Marketing staff in attendance were interested in using DPS to stay connected with their alumni and discussed ways their admissions departments could recruit new students leveraging the engaging functionality DPS provides. Attendees were impressed by the ability to track and measure the effectiveness of their apps with the built in analytics.
- Faculty that are currently teaching DPS skills were thrilled to see how their students are creating their own apps while gaining highly employable skills. Marketers I spoke with from publishers and corporations who attended the Summit all expressed the need for more graduates that are proficient in digital publishing skills—knowing how to create and deliver digital content—especially for tablet devices. See how Oregon University is teaching their journalism students these new skills here.
It was really exciting to see how publishers like National Geographic and companies such as Sotheby’s International Realty are embracing DPS to deliver highly engaging digital content. It’s even more exciting to see Higher Education Institutions leverage DPS to help turn static, printed pieces like recruitment brochures, game-day programs, alumni magazines, and even coursework into interactive pieces that keep their audience coming back for more. To learn about Adobe Digital Publishing Suite and how it can increase the impact of your institution’s communications, promote sustainability and help students develop in-demand career skills, visit us here. Also, check out an additional recap from the Summit and come back to download the Adobe Digital Publishing Summit App to see speaker presentations and videos.