We’ve experienced great success and customer momentum since our launch of Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. From Comcast to NBC Sports, customers are adopting Adobe Primetime’s video publishing, player, DRM, advertising and/or analytics solutions to deliver TV and reach audiences beyond the living room. It’s all about delivering the content consumers want, seamlessly and securely, when and where they want it.
Today, we’re excited to announce that Turner Broadcasting System, Inc. (TBS, Inc.) is the latest Adobe Primetime customer delivering TV across screens. TBS, Inc. is a leader in driving TV Everywhere adoption and it will be using Adobe Primetime to power its new TNT and TBS apps (iOS and Android) and websites. Cartoon Network, truTV, NBA League Pass, AdultSwim, and others are expected to leverage Adobe Primetime in the near future.
We also released some updated TV Everywhere stats showing that viewing broadcast TV online continues to grow in popularity. Based on our Adobe Digital Index data:
- The number of authenticated streams increased by 400% in the first six months of the year, compared to the same period in 2012.
- The average number of unique visitors to sites with online TV content grew nearly seven fold in the first six months of the year, compared to same period in 2012.
- Adobe Primetime’s authentication technology is now used by more than 50 TV channels powering more than 100 apps and websites across all major device platforms including iOS, Android, Windows 8, Xbox, Roku, Apple TV and SmartTVs.
Check out our blog post around TV Everywhere momentum for more stats and insights.
We also announced a series of technology innovations in Adobe Primetime – including new video analytics and a new cloud DRM service. Now part Adobe Primetime, Adobe Analytics Essentials for Video will improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. Additionally, the new cloud DRM service will dramatically simplify the deployment of content-protected videos across devices. Adobe Primetime’s DRM component is already being used by major TV programmers and pay-TV service providers worldwide including AT&T, DirectTV, Fox, Scripps Networks, Turner Broadcasting, Walt Disney Pictures, Vudu and others.
Stay tuned for more updates and momentum around Adobe Primetime and TV Everywhere!