The New Adobe Target – Live!

The ability to test offers and target digital content just got easier for marketers. Today we released our newest version of Adobe Target—part of Adobe Marketing Cloud. We’re really excited about Adobe Target’s new features: easy deployment; step-by-step workflow; visual experience composer; and our integrated custom audience library. Customers will now access Adobe Target through their Marketing Cloud login, which will not only allow users to access all their Adobe digital marketing solutions, but also gives them a great environment in which they can collaborate with peers and share their optimization successes.

Visual Composer - Image Swap

Whether you’re an existing Adobe Target customer or just starting to look into increasing the impact of digital through optimization, we encourage you to learn more. You can browse some of the resources on our website or check out the new interface through an interactive tour. If you’re an existing customer, you will have received a special notification—including an invitation to a webinar taking place tomorrow, Oct. 2, at 10am PDT.

We look forward to continuing the conversation as you dive into the new version or have questions as you’re learning more about the solution. Leave a comment or follow and ping us on Twitter @AdobeTarget.

KEEP CALM and optimize on!

Note: This was previously posted on the Adobe Digital Marketing blog on October 2.

Kevin Lindsay

Kevin Lindsay is an experienced product marketer with more than a decade working in search technology and eCommerce. In his current role leading product marketing efforts for the Omniture Business Unit of Adobe's Conversion family of products, Kevin is responsible for product positioning and sales enablement with a specific focus on online retail. Prior to Adobe, Kevin oversaw the product marketing and strategic marketing efforts at Mercado, a leader in eCommerce search and merchandising solutions which was acquired by Omniture in 2008. Before joining Mercado, Kevin ran his own product marketing consultancy working with technology startups in the areas of mobile, retail and entertainment. Prior to this, he managed product marketing at Verity, where contributed to the development of search and navigation solutions for early commerce sites such as CDNow and OfficeMax. Kevin received a Bachelor of Arts in Communications from the University of Calgary.

Kevin Lindsay