The ability to test offers and target digital content just got easier for marketers. Today we released our newest version of Adobe Target—part of Adobe Marketing Cloud. We’re really excited about Adobe Target’s new features: easy deployment; step-by-step workflow; visual experience composer; and our integrated custom audience library. Customers will now access Adobe Target through their Marketing Cloud login, which will not only allow users to access all their Adobe digital marketing solutions, but also gives them a great environment in which they can collaborate with peers and share their optimization successes.
Whether you’re an existing Adobe Target customer or just starting to look into increasing the impact of digital through optimization, we encourage you to learn more. You can browse some of the resources on our website or check out the new interface through an interactive tour. If you’re an existing customer, you will have received a special notification—including an invitation to a webinar taking place tomorrow, Oct. 2, at 10am PDT.
We look forward to continuing the conversation as you dive into the new version or have questions as you’re learning more about the solution. Leave a comment or follow and ping us on Twitter @AdobeTarget.
KEEP CALM and optimize on!
Note: This was previously posted on the Adobe Digital Marketing blog on October 2.