Last year was an exciting year for the technology industry, and even more so for the digital marketing space. The amount of competitive energy, consolidation, and innovation that has been happening has been remarkable.
As we kick off 2014, we at Adobe are wasting no time in announcing the momentum we have gained since the acquisition of Neolane and the rebranding of Adobe Campaign. In November we discussed our new simplified pricing and packaging strategy with you. Now comes the next step in our journey in the Adobe Marketing Cloud, product enhancements to Adobe Campaign.
In this release we are also very excited to join forces with the rock stars from Adobe Experience Manager, as we now offer first level integration between it and Adobe Campaign. When you think about the specific areas that Adobe Campaign will be integrating within the Adobe Marketing Cloud, most of our customers along with analysts and press feel it’s a no brainer that we start by focusing on the integration with Experience Manager.
As many of you know, Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports. Adobe Campaign is a Leader in cross-channel campaign management in Forrester.
It’s all about combining the chocolate of great content with the peanut butter of cross-channel customer engagement. It’s about personalizing content for every customer, and delivering that at the right time, in the most appropriate way that drives customer loyalty. We feel this combination of capabilities is very unique in the market.
Regardless of industry, it has always been a major challenge for marketing organizations to create high quality content, and utilize that content all within the same marketing tools. Typically, marketers are forced to work with outside agencies or disparate organizations using manual processes, or attempt to leverage external content management systems that do not allow them execute messages, or easily make changes.
Adobe has addressed this problem by allowing a marketer to simply create an email for example, using templates, embed dynamic personalization fields into that content, publish the content, and execute that content across multiple channels all within a few clicks. This greatly reduces the time it takes marketers to engage in conversations with customers, and drives marketing effectiveness and brand consistency.
In addition to the integration of Adobe Campaign and Experience Manger within the Marketing Cloud, the latest release of Adobe Campaign also features:
- Real-time marketing and scalability enhancements
- Improvements in distributed marketing for local entities
- Reporting enhancements for transactional messaging
- German language support
- More technical platform enhancements
Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. Look for more updates from us soon, and we hope to see you at Adobe Summit, where we promise you a lot more chocolate and peanut butter!
This post was previously published on the Adobe Digital Marketing blog on January 14, 2014.