In the seventh annual State of Green Business Report 2014, the GreenBiz Group and Trucost introduced the Natural Capital Leaders Index, a first-ever assessment of companies that have successfully grown their revenue while reducing emissions and their use of the earth’s natural resources. After screening more than 4,600 companies, Adobe was recognized as the Natural Capital Efficiency Leader of the technology industry — not just in the US, but the world. We’re thrilled to see Adobe on this list and to be in the company of other industry leaders, such as Sprint, eBay and Ford Motor Company.
We caught up with Joel Makower, chairman and executive editor of GreenBiz Group, who gave us a little more insight into the index and what this will mean for companies now and in the future. He said that “there is a growing recognition among the public that “sustainability” isn’t just about preserving icebergs, rainforests and charismatic megafauna. It is also about public health, community well-being, food security, affordable housing and alleviating poverty… we believe that the Natural Capital Leaders Index developed by Trucost will become a new standard for assessing which companies are truly leaders in sustainability.”
Since Adobe was founded, corporate responsibility has been a guiding principle, which has created a company culture that places value on sustainable business practices.
Last fall, we released our 5-year CR Report, highlighting our sustainability efforts and accomplishments to date. Some of the ones we’re most proud of include:
- Being one of the first companies to adopt the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards.
- Achieving carbon neutrality at all our owned facilities in North America in 2012 and committing to continued global leadership in operational efficiency and reducing resource consumption.
- Reaching 100 percent waste diversion from the San Jose headquarters. The building also produced 27 percent of energy onsite with renewable electricity, effectively using the headquarters as a power plant and reducing its dependency on the grid.
- 70 percent of Adobe’s employees working in LEED certified office space.
- For the second year in a row, distributing 73 percent of our software electronically in an effort to reduce the need for packaging.
Our employees also play a part in helping Adobe reach its sustainability goals by supporting of our recycling and composting programs, taking advantage of our commuting alternatives and telecommuting policies, and contributing personally by biking to work. Working together, we’re able to make a true impact on decreasing waste in our landfills and reducing traffic congestion and air pollution.
Being selected as the technology industry trailblazer in the Natural Capital Leader Index is validation of our commitment to responsibly managing the environmental impact of our operations. As we continue to grow as a company, we will continue making every effort to ensure our footprint remains small.