Into the Wild

AdobeCCThe shift to the Creative Cloud means we’ve opened up the possibilities for innovation, iteration and imagination when it comes to the development of our flagship products.

The Creative Cloud also affords us the opportunity to publicly explore new avenues for creativity. We’re exposing raw ideas and concepts early on in the process and developing new apps that allow more people than ever before to realize their creative vision.

We’ve got teams that are acting as incubators for these kinds of explorations. We’re openly releasing apps into the wild to test and learn. In fact, our team is now actively researching video on mobile devices – aka The Hammersmith Project. If you’ve got an iPhone or an iPad and you’re looking for a fast, fun and simple way to put together great looking videos, they want to connect with you to potentially be a part of an early-preview program.

Some of you may have already stumbled upon one of our explorations – The Ginger Project. It raised some eyebrows about what we could possibly be up to with an unbranded website and an early-preview program. That project is still under development and began as a simple test to see if we could help address the challenge of story – how do you communicate a message with impact?

The Creative Cloud has enabled more innovation – both inside and outside these walls. We’re enjoying coming up with imaginative ideas and collaboratively developing solutions with people who just want to be creative. You will see many more tests from Adobe. Stay tuned…


Winston Hendrickson

B. Winston Hendrickson is the vice president of Adobe's digital imaging products, including Photoshop and Lightroom. He is driven by the desire to create solutions that enable people to unlock their creative expression. Winston has over 30 years of software industry experience, working at both Apple and Adobe, and has worked on digital media creation software for over a decade. In addition to his recent work leading Adobe's digital imaging team, he made major contributions to the Adobe Creative Suite product development and Mac OS X and Mac OS 8. In the 1990s, Winston discovered photography as an outlet for his creative passion. He has captured sports for decades, but in recent years has expanded his focal range to include landscape and wildlife photography. He enjoys being part of the digital imaging team at Adobe because he is immersed in an environment that fuels his desire to create art and betters his ability to achieve it.

Winston Hendrickson