The secret is out

This is the fourth year I’ve managed marketing programs for Adobe MAX, our second year as the Creativity Conference, my first year as the overall MAX lead, and most exciting – the first year we may actually have to put a cap on registration.  Clearly, the secret is out. We’ve never seen sessions fill up this quickly, and we’re happily working hard to ensure we can repeat popular presentations as well as add new sessions, labs, and creativity workshops.  As we move into August, look out for more announcements around MAX speakers, the MAX Bash and the headliner band.  We’re throwing a great event in October and hope you can be there.

Our Early-Bird offer of US$1295 for a full conference pass will expire on July 31st so it’s an ideal time to register for MAX.

If you need help convincing your manager you need to be there, check out our reasons to attend.  We’ll even help you out with a letter explaining how being a part of the MAX experience will benefit your entire organization.

Looking forward to seeing you in October!



Since I started writing this 20 minutes ago, SEVEN more people have registered!

Leading demographic of registered attendees is graphic designers, followed closely by a growing number of art/creative directors, and many web, video, photography pros – as wells as creative folks that are re-defining the creative role across a wide range of organizations.  It’s shaping up to be an eclectic, energizing crowd and I can’t wait!


  1. Thomas

    Nice secret 🙂 I have heard many good things about past events. Eclectic and energizing crowd sounds great!

Sandy Balzer

After spending 15 years at Adobe - the last four of those managing Adobe MAX, I moved on to focus on personal projects including writing, editing and personal assistant to a demanding Shar Pei. It's been a pleasure to sit in for Elissa Scott, MAX Marketing Lead while she is on leave.