Adobe and Publicis Groupe today announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Publicis that automates and connects all components of a client’s marketing efforts. Read the full press release here.
Shantanu Narayen, President and CEO, Adobe, said: “The massive scale of agency services across the Publicis networks, coupled with Adobe’s unique leadership in digital marketing solutions, will enable Publicis clients to develop best-in-class digital marketing capabilities that drive growth.”
This unique platform will standardize on Adobe Marketing Cloud solutions, and for the first time in the industryall agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns, and track and measure marketing performance through a unified technology and data structure.
The collaboration is expected to drive growth across the two companies, and accelerate Publicis Groupe’s goal to make combined digital and emerging market revenue 75% of its multi-billion dollar business by 2018.