Our AYV Insiders are reporting live from Adobe MAX this week, where they’re sharing their thoughts, experiences, and reactions on social channels and here on the Adobe blog each day. Our guest series continues with Adam Kennedy, an AYV alumni who is now working at production company 12FPS. Follow his MAX adventures on Twitter and Instagram.
Monday was a huge day for Adobe MAX. Right off the bat, in the morning’s keynote address, Adobe unveiled their all-new lineup of mobile apps for the Creative Cloud as well as a range of new features for their desktop apps. Thousands of creatives, partners and educators are here to see what’s new in the Adobe software, but more importantly, the excitement is more built around the desire to create than the features of the tools themselves. It’s about liberating creative expression through a re-thinking of the video production, graphic design and photography workflows.
With a fresh lineup of creative apps for tablets and mobile devices, we’re going to have to re-think our modern classroom setting as a traditionally desktop-based learning environment. When we rely on laptop or desktop computers for creative education, we narrow down the number of students who are able to engage with the material, and we restrict the workflow to the confines of a computer lab. Previously, buying a large iMac was the only viable option for programs that emphasize in design, video, or photography, which created barriers for a lot of organizations in the US and abroad. This large and often strenuous investment for a media program, costing thousands of dollars, would only enable a single student to work on their projects at a given time.
Now, with this week’s release of new and improved Adobe Creative Cloud apps, we can put a multimedia powerhouse into students’ hands for a much lower price, making it quicker, easier and cheaper to enable the creation of meaningful content. It’s no longer necessary for students to stay chained to the computer lab; they can take advantage of precise editing tools and enhancements on-location, and sharing is only moments away. New mobile apps like Adobe Voice, which allows you to create animated motion graphics on a tablet or mobile, and now Premiere Clip, which lets you shoot, edit and share video projects on the go, will enable us to create authentic storytelling experiences wherever we are.
Rebecca, Francisco, and I put our own video skills to the test yesterday to highlight #TheBullyProjectMural, happening every day at the event. It’s an amazing experience – by transforming each tile into a beautiful work of art, we’re collecting changing a negative message into a positive one. Watch the full video here.
It’s time to say hello to a lineup of tools that pushes us beyond the desktop experience and into a new age for creative education. I, for one, can’t wait to get started.
Adam Kennedy is an all-star technologist of internet fame for his photo art project entitled “Planet Universe,” in which he transforms San Francisco’s old fire hydrants into planets. His editing work has been featured and awarded at film festivals around the world. Adam is driven by the collective love of storytelling, and is ready for anything that comes his way. He currently works at production company 12FPS, the closest fulfillment of a childhood dream to working in a crayon factory. Adam participated in Adobe Youth Voices in high school, which opened his eyes to the fundamental objective of making media to create with purpose.