Contributed by Ray Pun, Strategic Marketing Director For Mobile Solutions, Adobe. This post originally appeared on CMO.com
In Charles Dickens’ classic story “A Christmas Carol,” the miserly Ebenezer Scrooge hoarded every penny earned and wouldn’t share his wealth. After visits from a trio of ghosts, however, Scrooge experienced a radical transformation and realized that he can gain happiness by investing in those around him.
For marketers, this important lesson applies year-round to all facets of the organization—mobile included. As we begin 2015, I truly believe that mobile is driving digital transformation across industries. Marketing executives and decision-makers should examine their strategies and, budget permitting, invest generously. Will these investments pay off? According to Vibes, retailers that invest in mobile marketing have received significant incremental revenue attributed to mobile during 2014.
With that in mind, click through these 10 trends that I believe are most important to your mobile strategy.