Adobe Summit is an opportunity for over 5,000 marketing leaders to come together and explore the latest trends, ideas and best practices for getting better results from digital experiences. We know that you’re coming to Summit to learn valuable insights from the best of the best, which is why each year, we gather the industry’s top innovators, luminaries and experts to bring you the latest and greatest.
Adobe Summit is an experience not only for those attending, but also for those following along in the marketing community. In order to help extend the Summit experience and provide on-the-ground coverage from industry thought leaders, we’ve invited six Summit Insiders to attend Summit this year.
Summit Insiders is a collection of marketing experts whom we invite to join us on the ground at Summit to share their insights, observations and experience via social media, blogging and other digital outlets (and boy, are we thrilled to have this bunch with us this year!).
We’ll be sitting down for Q&A sessions with some of our Insiders post-Summit, so be sure to watch Adobe’s Digital Marketing blog to find those conversations.
Linda Bustos, in addition to her role as an ecommerce strategist with Elastic Path Software, is also a trusted advisor to some of the most exciting ecommerce companies in the world. Linda is the voice behind Get Elastic’s ecommerce blog, and has contributed to several articles on Inc Magazine, Entrepreneur, Time Magazine and the New York Times. In 2010, Linda was named one of the Top 30 Direct Marketers Under 30. You can see why we’re excited to have her at Summit this year.
Follow Linda at @getelastic
June Dershewitz has spent 15 years driving analytics strategies for major corporations. Currently the Director of Digital Analytics at Apollo Education Group—the parent company of University of Phoenix—June oversees the digital analytics platform for the entire customer lifecycle. Previously, she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young). A long-standing advocate of the analytics community, June co-founded Web Analytics Wednesdays and serves as director emeritus of the Digital Analytics Association. With her analytics experience, June was a shoo-in as a Summit Insider.
Follow June at @jdersh
Jason “Retailgeek” Goldberg leads the Commerce Strategy Practice at Razorfish. Jason is a 4th generation retailer, launching his first ecommerce site for Blockbuster Entertainment in 1996. Since then he’s served as principal customer experience architect for top retailers including Best Buy, Target and Walmart. With a focus on ecommerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500. Vend voted Jason one of retail’s top global influencers. If you bump into Jason, ask him about the time he served as an expert witness in Federal Court on ecommerce.
Follow Jason at @retailgeek
Jordan Kasteler is the senior SEO manager for Red Door Interactive. He has been involved in digital marketing since 2001, in the non-profit sector, client-side, agency-side, entrepreneurial-side, and as a consultant for companies suchas Overstock, BlueGlass, and PETA. Jordan regularly contributes to publications such as Search Engine Land and Marketing Land and is the author of A to Z: Social Media Marketing. If you have an SEO conundrum, this search wizard can solve it.
Follow Jordan at @JordanKasteler
Pam Moore is the CEO & co-founder of Marketing Nutz, an agile, full-service marketing agency that helps businesses realize social relevance. Forbes ranked Pam a Top 10 Social Media Power Influencer, which shouldn’t surprise you given her 15+ years’ experience helping everyone from entrepreneurs to Fortune 100 organizations build winning brands. Pam left corporate life five years ago with a mission to build a more agile, affordable agency to serve businesses of all sizes. Her first agency sold within two years. Inspire – Connect – Achieve is her motto in both life and business. Pam has a wealth of knowledge about marketing. Even better is that she’s an open book, so ask her anything.
Follow Pam at @PamMktgNut
Eric Pilkington has been leading the charge in developing new and innovative approaches to marketing communications and technology for over 20 years. His talent, technical skill and marketing knowledge has yielded award-winning and powerful digital communications for some of today’s top companies and most recognizable companies and brands, including Apple, AT&T, Fast Company, Google, Nike, and Sony, just to name a few. As Chief Digital Officer of McCann Health, Eric is committed to changing healthcare and health communications through the practical use of data and technology. Eric is particularly passionate about technology’s potential to radically change the way people manage their health and wellness. A proven thought leader, Eric was named as one of the most influential people in Digital Health and Pharma by Forbes.com and is currently a contributing editor for DigitalTrends.com.
Follow Eric at @epilkington
This post was previously published on the Adobe Digital Marketing blog, February 26, 2015.