SuperModified Debuts: Coffee Table Book Takes Pulse of Creativity Around the World

behancebook2Today, I’m thrilled to announce the launch of the first-ever art & design coffee table book from Behance & Adobe, Super-Modified: The Behance Book of Creative Work. This gorgeous, 288-page book — curated by our Behance team and published by the renowned Gestalten imprint — surveys the landscape of global creativity and offers keen insight into what’s coming next — and how this vibrant community is pushing us not only to re-imagine classical approaches to design but to broaden the creative canvas into new digital mediums.

Since the early days of Behance, the team has been on a mission to empower creatives to make their ideas happen, and to help their work get noticed by providing them a platform for showcase it. Today, as part of the Adobe family (since 2012), millions of creative professionals use Behance to showcase and discover each other’s work, and, thousands of companies and individuals use the platform to find and hire creative talent.

This activity generates a constant stream of cutting-edge creative work that feeds into Behance as members all over the world upload new projects daily. Together, we believe that if we bring artists and designers from all over the world together to share their portfolios, we can increase the chances of getting great work noticed and connect creatives with opportunity at every level.

For this brand-new book, we asked the curatorial team at Behance to share their take on new directions in art and design work, based on years of reviewing those incoming projects from creatives worldwide. As our curators survey this incredible influx daily, they’re sifting through real-time data about new developments in creativity across fields ranging from fine art and illustration to fashion, photography, Web design and digital art. They are, quite literally, taking the pulse of the creative world every day.

behancebook1To create a comprehensive narrative for such a broad range of work, we’ve organized their findings into 18 themed chapters that riff on the idea of “super-modified” creative work. Super-Modified looks at how a humble material, like felt, is being remixed in office spaces, character designs and furniture; how recycled design is making everything from discarded aluminum cans to shipping containers fair game for reinvention; and how the grand, cinematic visions of traditional architecture are finding their way into interior spaces.

With the lightning-fast evolution of the creative tools we use to manipulate photos, videos and more, while “reality” was once what you see right in front of you, it’s becoming just one ingredient among many in the end product of innovative creators. There used to be a line where reality ended and the great unknown began — now that line is beyond blurred and new frontiers in what looks and feels “real” are opening up.

From innovative approaches to traditional crafts to unexpected uses of new technology, it’s clear that classical approaches to art and design are being subverted and reinvented by today’s creatives. Their ingenuity and imaginativeness — and their willingness to share it has inspired us, and we hope it does the same for you.

Learn more about the book

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Scott Belsky is, vice president of Creative Cloud Ecosystem & Behance at Adobe. Follow him on Twitter: @scottbelsky

Scott Belsky

Leading Behance to connect and empower the creative world. VP Products & Community at Adobe. Publisher of 99U. Author of 'Making Ideas Happen'.

Scott Belsky