Marketing in the Era of Digital Disruption

Executives across the Asia Pacific discuss the evolution of marketing at Adobe Digital Marketing Symposium 2015.

Adobe’s Digital Marketing Symposium 2015, held in Sydney on July 28 and in Singapore on July 30, brought together marketers across the Asia Pacific region to network and discuss trends and best practices in the rapidly growing digital marketing arena. Over the course of two fast-paced days of keynote talks and breakout sessions, attendees tackled the issue of digital disruption and dove into marketing sub-topics like social media, content, consumer-driven data and new technology.

Along with keynotes from various Adobe executives, including Shantanu Narayen, CEO, Ann Lewnes, CMO, and Brad Rencher, senior vice president and general manager of Digital Marketing, talks by marketing luminaries touched on the massive transformation the industry has experienced in the past few years alone. Collaborative economist Rachel Botsman discussed new business models based on sharing, mentioning the rising popularity of companies like Airbnb, and Koji Suzuki, head of Digital Marketing, Rakuten, described how data-driven marketing has revolutionized the relationship between consumer and supplier so much so that people willingly buy fresh vegetables online.

If you missed Adobe Symposium 2015 and want to catch up on the latest trends, check out the summary on CMO.com or search through #AdobeSymp on Twitter or Instagram.

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