AYV Award Winners Spotlight: Social Venture

Digital media has become a powerful tool for both self-expression and global change. Through storytelling, it reveals to wider audiences the realities and problems people face all over the world – and the importance of taking action today.

Using digital media, youth are sharing their stories for positive social change. To empower this next generation of leaders and their incredible ideas, we created a new Social Venture category for the Adobe Youth Voices Awards this year. In addition to the prizes that all Adobe Youth Voices award winners receive, these youth will benefit from a year of mentorship from Ashoka’s Youth Venture to help them realize their vision:

1st Place: Green Goal– Mayelly Guzman (Peru)

14 year-old Mayelly Guzman created Green Goal (Reto Verde) as a response to the growing environmental waste in her tight-knit community, Villa Alejandro. The project works on transforming recyclable materials, such as cardboard and plastic bottles, into raw reusable items like penholders.

“We also teach kids from the [local community] about the main environmental issues in the present,” she says. “We want to demonstrate the importance of motivating the audience to create new products.”

Currently studying at Rodrigo Lara Bonilla, a local educational institute, Mayelly has been working on Green Goal for two years. Mixing in commentary and rap, the piece conveys her mission and story through a creative music video. She invites us to take action as well: “We all need to do our part to conserve and help the environment.”


2nd Place: Club H2O mission– Kevin Kassel (USA)

Kevin Kassel first founded Club H2O as a sophomore in high school. Now a rising junior at the University of Southern California (USC), he has seen the organization become an even bigger part of his life.

Club H2O Mission hopes to teach and inform audiences about the organization and its mission, giving them insight into how water filters are put to use. It also encourages people to get involved with the cause, whether through donating or delivering filters.

Double majoring in Business Administration and Environmental Studies, Kevin was recently selected as a winner in the USC Ashoka Changemaker’s Social Innovation Competition.


Audience Award: Garb-age – Gopal K, Revathi S, Giridher S, Priyan D C, Samuel A and Dilip Kumar V (India)

A group of passionate students from Christel House India – a learning center supporting at-risk youth in Bangalore — gathered to create Garb-age, a project that focuses on solving problems faced by communities with poor garbage disposal facilities.

“The problem of garbage disposal is very important nowadays,” they say. “The solution to this problem is necessary not only for the safety of the environment but also for human health as well.”

Inspired by the Prime Minister’s mission “Swachh Bharat Abhiyan,” or “Clean India,” the project aims to challenge people to help maintain a clean community and preserve a healthier environment for subsequent generations.


Soo Song is a summer undergraduate intern, Corporate Responsibility and Adobe Youth Voices.