Adobe Foundation Gives Downtown San Jose a Creative Boost—Just in Time for Super Bowl Week



Before the throngs of football fans hit San Jose for Super Bowl 50, the Adobe Foundation pitched in to liven up one of San Jose’s historic parks, Plaza de Cesar Chavez. We’re excited to be among the major contributors that helped make the park a cool spot where fans will want to hang out before the February 7 game.

The newly redesigned San Jose’s Plaza de Cesar Chavez, led by Groundswell Design Group, includes new park features such as, flexible furniture — from Adirondack chairs to hammocks — a pop-up beer garden, food trucks, live jazz, and LED lights strung from the trees, programmed to shine and dim with the music. Park visitors can also play on a mini-football field, join in games for all ages, and visit the revamped Information Center to learn about the other great San Jose destinations.

“We enthusiastically welcome locals and guests from around the world to downtown San Jose as we celebrate Super Bowl 50,” said Mayor Sam Liccardo. “Thanks to our many partners and our hardworking city staff, San Jose is gearing up to provide a top-notch experience for all who come to the Bay Area during Super Bowl Week.”

Plaza de Cesar Chavez is already a well-loved hub of activity which hosts major community festivals, but the excitement surrounding Super Bowl week offers a unique opportunity to envision, and test, how San Jose’s public spaces might grow and evolve with the city.

“We’re proud to support the revitalization of downtown San Jose’s well-loved public spaces,” said Siri Lackovic, Adobe’s senior brand strategist. “Plaza de Cesar Chavez is a real treasure in the heart of our city. It’s part of what makes San Jose a vibrant place to live, work, and connect. We can’t wait to share it with all of the fans during Super Bowl Week.”

Plaza de Cesar Chavez officially opens today, Friday, Jan. 29 at 5:15 p.m. PT and runs through Super Bowl Sunday, Feb. 7. If you’re in the area, check it out – it’s one you won’t want to miss.