Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

For the fourth consecutive year, Adobe has been recognized as a leader in Gartner’s 2017 “Magic Quadrant for Multichannel Campaign Management” research report. Adobe was one of 22 vendors evaluated in the report, and we placed furthest in the Leaders quadrant for “completeness of vision” and also improved in the Leaders quadrant for “ability to execute.”

According to Gartner, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

Check out the research report here, and read more on the Digital Marketing blog.