Articles by Adobe Corporate Communications

When Stakes are High, Don’t Gamble Your Results

Adobe’s latest ad campaign set around the Super Bowl, “The Gambler,” debuted online today and is launching in the U.S., U.K. and Germany. The spot uses satiric humor to ask the question: “Do you know what your marketing is doing?” Created b...

Adobe Corporate Communications / 4 years ago

Adobe Foundation Gives Downtown San Jose a Creative Boost—Just in Time for Super Bowl Week

  Before the throngs of football fans hit San Jose for Super Bowl 50, the Adobe Foundation pitched in to liven up one of San Jose’s historic parks, Plaza de Cesar Chavez. We’re excited to be among the major contributors that helped make t...

Adobe Corporate Communications / 4 years ago

Adobe Report Shows Mobile Paid Search Advertising is Gaining Momentum

Today, Adobe released its Q4 2015 Digital Advertising Report, which examines data from Q4 2014 – Q4 2015, based on 400+ billion digital ad impressions from major search/social platforms (Google, Facebook, Bing/Yahoo, Baidu, Yandex) – plus 4,000+ ...

Adobe Corporate Communications / 4 years ago

Why Investing in Women is Smart Business

From Wall Street executive to entrepreneur, Sallie Krawcheck has navigated the rough waters of career success, failure and reinvention – all in the public eye. Now as chair of Ellevate and CEO of Ellevest, she’s focused on helping women grow prof...

Adobe Corporate Communications / 4 years ago

Students Blast Their Questions Into Space with Adobe Post

  The nine and ten-year-olds in the Chestnut Class at St. Leonard’s C of E Primary School have a lot of questions, especially about space. Tim Peake, the first British ESA astronaut to visit the International Space Station, is their hero, a...

Adobe Corporate Communications / 4 years ago

Adobe Completes Acquisition of comScore Digital Analytix Business

Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. The acquisition expands the Adobe Analytics footprint in the enterprise media and entertainment vertical and strengthens Adobe’...

Adobe Corporate Communications / 4 years ago

Adobe Marketing Cloud Unveils New Retail Product Innovations

  According to new analysis by Adobe Digital Index (ADI), U.S. retailers raked in a record $83 billion in online sales during November and December 2015, which puts holiday season online sales up 12.7% year-over-year (YoY). These online sal...

Adobe Corporate Communications / 4 years ago

Seen This Week: Creatives Pay Tribute to David Bowie

  With the untimely passing of David Bowie this week, many of us have paused to think about the impact he made on music and culture over the past five decades. He was a fearless, original and inspirational artist. Creatives around the wor...

Adobe Corporate Communications / 4 years ago

Adobe Named a Leader in Gartner Magic Quadrant for Digital Marketing Hubs

For the second year, Adobe gets top marks for completeness of vision. For the second time, Gartner positioned Adobe as a leader in its Digital Marketing Hubs Magic Quadrant. Adobe was positioned furthest in the leader quadrant for completeness of ...

Adobe Corporate Communications / 4 years ago

Peek Behind the Sneaks: Your Photography in the Next Dimension

For more than a century, we’ve thought of photography in two dimensions — flat images that visually represent a three-dimensional world on paper or screen. Even in the world of digital imaging, working with three dimensional models and content ha...

Adobe Corporate Communications / 4 years ago

Anthropology: The Secret Sauce for Building Tech We Love

Historically, anthropologists have mined everyday life for patterns in human behavior — from Franz Boas’ fieldwork with Native Americans in the early 20th century to Margaret Mead’s study of “coming of age” rituals in Samoan society in the ...

Adobe Corporate Communications / 4 years ago

Happy New Year!

Wishing you a year full of creativity and success in 2016!...

Adobe Corporate Communications / 4 years ago