Articles by Adobe Digital Index

People Are Going to Watch Super Bowl 50 … Just Not on TV

As football fans across the U.S. gear up for the big game this weekend, our Adobe Digital Index team did some research into how people plan to watch it, the social buzz around the teams playing – the Broncos and the Panthers, and analyzed how the c...

Adobe Digital Index / 2 years ago

Force Friday Launches a Surge in Star Wars Spending and a Social Media Frenzy

September 4, 2015 shall now be officially known as Force Friday, the day we all started to shop online for "Star Wars: The Force Awakens" toys and electronics and share our Star Wars-induced joys and fears on social media. According to the Adobe Digi...

Adobe Digital Index / 3 years ago

Retailers With Digital Wallet Capabilities Will Win This Holiday Season: ADI

While all retailers are hoping for a record year this holiday season, the savvy ones will open wide their digital wallets for customers. Analysis by Adobe Digital Index (ADI) has found that smartphone conversion rates are much higher when retailers ...

Adobe Digital Index / 4 years ago