Articles by Ann Lewnes

Ann Lewnes, Executive Vice President and CMO

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in Adobe’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. In 2015, Ad Age named Ann to The Creativity 50, a list honoring the most creative people of the year. Despite all this, she still watches too much TV. If Ann were not at Adobe, she’d be a roadie for a band.

Ann Lewnes, Executive Vice President and CMO

Be True to Yourself: Ann Lewnes on Seizing Opportunities

In celebration of International Women’s Day and Women’s History Month throughout March, we’re featuring women who are shattering stereotypes in their personal and professional lives. From artists to engineers, women who have forged their own pa...

Ann Lewnes / 8 months ago

Creative Community Unites Against Bullying

I remember her so well.  A brainy girl with thick glasses and a high-pitched voice.  The girl everybody ran away from in the school yard because she was “contaminated.”  She was pushed, chased and spit on.  And I, and countless other stud...

Ann Lewnes / 3 years ago

Marketing Reinvented

We’ve all heard it:  The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back? Adobe just completed a survey of more than 1,000 US marketers to explore how they’re evolving in the digital age, wh...

Ann Lewnes / 4 years ago

Marketing: Fine Art or Blunt Object?

Marketing, at times, can be a blunt object. It can be in your face, intrusive and repetitive. But as more marketing has gone digital, marketers have access to data and insights that allow us to understand our customers better. This brings an opportun...

Ann Lewnes / 4 years ago

In Defense of Marketing

“You can’t prove advertising really works.”  “Marketing is all gut, there’s no science to it.”  “The marketing department is a cost center, not a revenue driver.”  As marketers, we’ve been hearing this for decades.  And even as ...

Ann Lewnes / 5 years ago

Reintroducing San Jose Semaphore – Public Art at Adobe San Jose

At Adobe, art and creativity are ingrained in the company’s DNA, so I’m excited to share the re-launching of San Jose Semaphore, a major public artwork by noted digital artist Ben Rubin, on display at Adobe’s San Jose headquarters. On Thursday,...

Ann Lewnes / 5 years ago

The Creativity Gap – What Research Is Telling Us About Creating Now

Are people living up to their creative potential? In a word, no. This week, Adobe released global research in a State of Create report to uncover how people feel about their own creativity as well as its role in the economy, society, the workplace...

Ann Lewnes / 6 years ago

Proudly Announcing the Adobe Foundation Creativity Scholarships

There’s immeasurable power in personal expression.  It’s the reason that, since its inception, Adobe Youth Voices has worked to encourage personal expression and creativity in students around the world and – along the way – empower them wit...

Ann Lewnes / 6 years ago

MTV, Dell & Samsung Add Voices to AYV Aspire Awards

The hits keep coming for Adobe Youth Voices. Today, the Adobe Foundation announced that it has joined forces with MTV, Dell and Samsung as supporting partners of the Adobe Youth Voices Aspire Awards. Launched just this year, the Aspire Awards are...

Ann Lewnes / 6 years ago

So Much to Celebrate at Adobe Youth Voices Live!

If you were anywhere close to downtown San Jose on Saturday night, you’ll have to excuse us if we had the music turned up a little too loud.  But there was good reason to celebrate as we wrapped up a fantastic week with the Adobe Youth Voices Live...

Ann Lewnes / 6 years ago

Adobe Youth Voices Earns Audience at the United Nations

Since its beginnings in 2006, the Adobe Youth Voices (AYV) program has given more than 80,000 young people and educators in more than 45 countries a voice. It’s a voice these young people have used to comment on their world, share their passions ...

Ann Lewnes / 6 years ago

Adobe Museum of Digital Media Raises the Curtain on John Maeda: Atoms + Bits = the neue Craft (ABC)

When we launched the Adobe Museum of Digital Media (AMDM) last October, we aspired to create the world’s premiere showcase for digital art and media. The unique dynamic between digital and traditional creativity serves as the focal point of the new...

Ann Lewnes / 7 years ago
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