Articles by David Wadhwani

David Wadhwani

As former senior vice president and general manager of the Digital Media business unit, David Wadhwani lead Adobe's development of solutions for content publishers, digital artists and storytellers, and application developers. He oversaw the full range of the creative products from core content creation for photography, imaging and video to interactive media to efficiently and richly target the increasing number of mobile devices and Internet-connected televisions. Wadhwani was also responsible for end-to-end media solutions for digital publishing and video distribution and monetization. Wadhwani is a member of the Fine Arts Museums’ Board of Trustees and sits on the Brown University Advisory Committee on Computing and IT. He earned a Bachelor of Science degree in computer science from Brown University.

David Wadhwani

Create with Impact: The 2015 Release of Creative Cloud

This release is for the artist who captures the colors of the sunset on the way home from his studio. For the designer who starts an ad layout on her iPad during her commute and finishes it on her desktop when she gets to work. For the photographer w...

David Wadhwani / 4 years ago

One-Year. Unconstrained Creativity.

I speak to creatives all over the world who love their jobs, but aren’t personally satisfied unless they’re also exploring ideas or creating things on the side. I’ve met corporate designers who illustrate children’s books on the side. I’ve ...

David Wadhwani / 4 years ago

Building a Vibrant Marketplace for the Creative Community

It’s been an exciting year for the Creative Cloud. We made hundreds of updates to our CC desktop applications. We launched a new family of CC-enabled mobile applications and opened up our Creative SDK to third party developers. We introduced a new ...

David Wadhwani / 5 years ago

Creativity Takes the Lead

Our largest creativity conference kicks off today and nearly 6,000 creatives from all over the world are joining us in LA this week, while another half a million will join us online. MAX is where the creative community comes together to share ideas, ...

David Wadhwani / 5 years ago

Creativity Drives Business Success

For years, business leaders have focused on things like employee productivity, process efficiency and workforce planning as the key success drivers for their companies. But over the past few years, the mindset has shifted. Leading companies recog...

David Wadhwani / 5 years ago

Empowering Creatives in a Design-led World

Last week I was reading an issue of National Geographic on my iPad. The photography was stunning, the stories were beautifully written and the interactivity let me explore and learn in a completely new way.  I found that moment particularly poignant...

David Wadhwani / 5 years ago

What Poverty Teaches Us About Creativity

It was a beautiful day as I slowly meandered through the alleys in one of Bangalore’s slums.  A mechanic was putting together an old motorcycle engine while the owner intently stood watch over him.  An old man was wearing a look of extreme bo...

David Wadhwani / 6 years ago

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work. Today we announced an important...

David Wadhwani / 6 years ago

Adobe & Behance: Empowering Creatives

For quite a while now, we’ve been watching the creative process evolve. Increasingly, the way in which we do our work looks a lot more like the way we interact socially. We seek feedback from networks of our trusted peers. We make our work public t...

David Wadhwani / 7 years ago

Adobe Continuing to Innovate on the Web

There’s never been a more exciting time to participate in all the innovation happening on the Web today. At Adobe, we are partnering with the community on several initiatives to improve and simplify working with HTML, CSS, SVG and JavaScript, makin...

David Wadhwani / 7 years ago

Announcing Creative Suite 6 and Creative Cloud

Today we are announcing two remarkable offerings... Adobe Creative Suite 6 and the all new Adobe Creative Cloud. Creative Suite 6 is a killer release with hundreds of new capabilities rolling up to four focus areas: Application Performance. Th...

David Wadhwani / 7 years ago