Articles by Jeremy Helfand

Jeremy Helfand, Vice President of Video Solutions

Jeremy Helfand is a digital media industry veteran with nearly 20 years of experience shaping infrastructure, strategy, and technology around profitable advertising-driven businesses. As the former CEO of Auditude (acquired by Adobe in 2011), Jeremy was responsible for the overall implementation of video ad management and monetization technologies for premium publishers and media companies. Following the Auditude acquisition, Jeremy now serves as vice president of Adobe Primetime, leading the global go-to-market strategies for the company’s video publishing, advertising and data management solutions. Prior to Auditude, he was the President of United Online’s Media Group, managing all advertising and partnership revenue including the launch of their audience platform, Adcurate. Prior to this, he served as SVP/GM at Advertising.com (acquired by AOL).

Jeremy Helfand, Vice President of Video Solutions

Adobe and Nielsen to Measure Digital Content & Audiences Across Devices

With the convergence of traditional and online TV, broadcasters and advertisers are plagued with the challenge of how to measure and monetize TV content and audiences accurately across all major platforms and Internet-connected screens. To address th...

Jeremy Helfand / 5 years ago

Adobe Advances Content Protection for Online TV, Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Primetime team and on the heels of IBC, today we’re excited to announce that our content protection solution in Adobe Primetime – Primetime Digital Rights Management (DRM) – is now available across apps on ...

Jeremy Helfand / 5 years ago