Articles by Rob Tarkoff

Rob Tarkoff

Senior Vice President and General Manager, Digital Enterprise Solutions As senior vice president and general manager of the Digital Enterprise Solutions Group, Rob Tarkoff leads Adobe's development of comprehensive, integrated technologies and solutions for the desktop and enterprises who want to engage their customers and constituents with information more efficiently and effectively. He oversees the Adobe Acrobat Family, Customer Experience Management solutions and Adobe Connect. Before joining Adobe, Tarkoff held several executive positions at EMC Corporation, including senior vice president and general manager of the EMC Captiva Software Division and senior vice president of business development and channels for the EMC Software Group. Previously, Tarkoff was executive vice president and chief strategy officer for Documentum, Inc. and senior vice president of worldwide business development at Commerce One. Earlier in his career, he was an associate attorney at the law firm of Wilson Sonsini Goodrich & Rosati. Tarkoff is a member of the board of directors for the Lawrence Hall of Science, the largest public science center in the U.S. and has previously served on the board of directors for Borland Software Corporation and Onyx Software. Tarkoff holds a juris doctorate from Harvard Law School and a bachelor's degree from Amherst College.

Fundamental Shift in Customer Experience Management at Core of Enterprise Success

The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this...

Rob Tarkoff / 8 years ago

Earth Day and the Power of Personal Connections

Today is Earth Day, and in 2011 we are encouraged by the Earth Day Network to join its “people-powered” campaign of pledging our acts of environmental service, with the goal of reaching a billion Acts of Green by 2012. It’s no secret that as a ...

Rob Tarkoff / 9 years ago

Dispatch from Davos

Great (and busy!) first day of the World Economic Forum at Davos today. I feel really privileged to be able to attend this global gathering again this year and was honored to take part in a panel discussion on digital convergence. The pulse here i...

Rob Tarkoff / 9 years ago

Adobe Completes Acquisition of Day Software

Last Thursday marked the official completion of our acquisition of Day Software, a Web Content Management (WCM) pioneer that enables firms to build their global web presence and meet rapidly emerging needs for social collaboration. Kevin Cochrane, fo...

Rob Tarkoff / 9 years ago

Design Thinking for Enterprise

Recently I’ve been putting a lot of thought into how design thinking relates to enterprise business. Design thinking has been around a long time; it is loosely defined as the ability to combine empathy, creativity and rationality to meet user needs...

Rob Tarkoff / 9 years ago

Adobe Expands Enterprise Software Portfolio with Web Content Management- Acquires Day Software

Today Adobe announced that we have signed a definitive agreement to launch a public tender offer to acquire all of the publicly held registered shares of Day Software, a market leader in next-generation Web Content Management (WCM), based in Basel, S...

Rob Tarkoff / 9 years ago

The New Social Enterprise

At the recent Enterprise 2.0 conference, the key topics ranged from developing open and collaborative cultures, to integrating social business software that brings together brand monitoring and customer engagement tools via the Social Web. While ther...

Rob Tarkoff / 9 years ago

Review of Day 2 at Davos

Interesting day - the world's response to Haiti is taking center stage in a number of sessions. President Clinton today reminded people to follow through on their commitments once all the cameras turn off. He is making a big push for a worldwide re...

Rob Tarkoff / 10 years ago

Review of Day 1 at Davos

Did not get a chance to attend many sessions - Social Networking panel discussion this morning was interesting, but it is clear that no one quite understands how the growth of social networks is really going to impact corporate behavior. Don Tapscot...

Rob Tarkoff / 10 years ago