Articles by Sandra Lo

Sandra Lo

Sr. Manager, Public Relations, Digital Enterprise Solution Sandra Lo is responsible for public relations and social communications for Adobe's Customer Experience Management platform. With more than 14 years of experience in corporate communications, Lo has led public relations programs at, Macromedia, and TechTV. Lo holds a B.A. in Ethnic Studies and Political Science from University of California, Berkeley, and a M.A. in Communications Management from University of Southern California. A passionate sports fan, Lo is a 10-year Fantasy Football veteran (2 time champion!) and loves the San Francisco 49ers and Giants. She also is an active member of several Bay Area dog rescues. Lo considers herself a social customer and finds herself most loyal to businesses that not only personalizes all interactions with her, from face-face to mobile, but proactively responds to her needs and questions across social channels. Lo believes that a customer should never have to search too hard for an answer. That said, her favorite brand is

New Web Experience Management Solution will Transform Digital Experience

Today we announced the immediate availability of a new Web experience management solution, a significant milestone in delivering our Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how ente...

Sandra Lo / 8 years ago

Successful Adobe Partner Community Conference in Barcelona

Ed Van Siclen, Vice President of Technology and Partner Solutions shares highlights from this week's Adobe Partner Community Conference in Barcelona.   We welcome you to view the presentations and give us you feedback!...

Sandra Lo / 8 years ago

Rob Tarkoff Talks Customer Experience Management at Enterprise 2.0 Conference

Rob Tarkoff, SVP & GM of Digital Enterprise Solutions, spoke at Enterprise 2.0 conference yesterday morning, where he discussed the latest in enterprise transformation around customer experiences, and the importance of delivering superior interac...

Sandra Lo / 9 years ago

Adobe Positioned in Leaders Quadrant of the Magic Quadrant for Business Process Management Suites

Adobe’s Rob Tarkoff, SVP and General Manager, Digital Enterprise Solutions, discusses the announcement that Gartner positioned Adobe in the Leaders Quadrant of its 2010 “Magic Quadrant for Business Process Management Suites” research report.  ...

Sandra Lo / 9 years ago

LiveCycle Enterprise Suite 2.5 Now Available

Kumar Vora, Vice President and General Manager of LiveCycle,  introduces the new release of LiveCycle Enterprise Suite and discusses why it is a step forward in empowering businesses to deliver superior customer experiences.   To read Kumar's blog...

Sandra Lo / 9 years ago

Ed Van Siclen, VP of Technology and Solutions Partners urges an “outside-in” approach

Ed Van Siclen, VP of Technology and Partner Solutions discusses a much-needed new way of looking at enterprise applications. The post, titled "From Inside-Out to Outside-In" talks about the next generation of enterprise applications and the confirmat...

Sandra Lo / 9 years ago

Kumar Vora weighs in on what makes a great “experience” possible?

Kumar Vora, Vice President and GM of the LiveCycle Business, shares his thoughts on rising customer expectations and challenges to making a meaningful experience with your customers. Vora says to deliver a great experience, organizations must provide...

Sandra Lo / 9 years ago

Connect Pro Mobile available on the iPhone and iPod touch

Today, Adobe announces the availability of Connect Pro Mobile, an application for its enterprise Web conferencing solution Adobe Acrobat Connect Pro. Connect Pro Mobile was built using Flash Professional CS5 beta and published as a native iPhone app...

Sandra Lo / 9 years ago

Adobe Brings LiveCycle Enterprise Suite to the Cloud

Today, Adobe brings its LiveCycle Enterprise Suite (ES) to the cloud, providing a hosted option for customers to quickly deploy key projects that drive innovation and help prioritize IT investments. The new LiveCycle Managed Services is a subscripti...

Sandra Lo / 9 years ago