Articles by Sandy Balzer

Sandy Balzer

After spending 15 years at Adobe - the last four of those managing Adobe MAX, I moved on to focus on personal projects including writing, editing and personal assistant to a demanding Shar Pei. It's been a pleasure to sit in for Elissa Scott, MAX Marketing Lead while she is on leave.

Sunday in the Park – L.A. Sketch Walk and Studio at MAX 2015

Free yourself from the confines of your desk, and discover a new way to jump start your creative thinking; push your ideas in new directions; and bring real world inspiration into your creative process. In this full-day lab, we’ll start in the hear...

Sandy Balzer / 4 years ago

MAX attendees tell it like it is

The MAX experience is unlike any other, and every year I struggle to describe the event for those who've never attended.  So this year I'm going to reveal what previous attendees have to say about the conference. Over 5500 attendees from 78 dif...

Sandy Balzer / 4 years ago

MAX 2015 Registration is OPEN

We're excited to announce that MAX 2015 registration is officially open!  If you preregistered, or have attended a MAX event in the past, you will be receiving an email this week with instructions on how to register and take advantage of preregistra...

Sandy Balzer / 4 years ago
MAX Master and highest rated 2014 speaker - Aaron Draplin

MAX 2015 Pre-registration Open

Adobe MAX, The Creativity Conference, is scheduled for October 3–7 in Los Angeles, and planning is already underway to make the 2015 MAX experience even better than last year. Full conference passes are now available for a limited-time offe...

Sandy Balzer / 4 years ago

Announcing MAX Masters 2015

MAX speakers are the best of the best, and we take great pride in offering our attendees quality content delivered by captivating presenters.  With that in mind, we want to acknowledge the speakers that have been honored as MAX Masters 2015!   MA...

Sandy Balzer / 4 years ago

MAX Sponsor Game Winners Announced

We're excited to announce the winners of the Adobe MAX 2014 Sponsor Game Sweepstakes.  Every MAX attendee had a chance to enter by visiting each of our industry leading partners on the show floor.  In addition to exploring the products and solution...

Sandy Balzer / 5 years ago

The 4K Wave of Innovation in Adobe Pro Video Apps

UltraHD camera formats are pushing the boundaries of hardware and software.  What do you need to meet the processing demands of high frame rates and larger dynamic range? Join Adobe’s Dave Helmly in session S3545 as he offers innovative ways to le...

Sandy Balzer / 5 years ago

Battle of the Hands: Posterpocalypse with SapientNitro

Last year at Adobe MAX, the rumble you heard from the SapientNitro booth was the Battle of the Hands; dozens of designers going head to head creating concert posters in under 8 minutes in front of massive screens and a huge live audience. And the de...

Sandy Balzer / 5 years ago

Metaio Guest Blog

Metaio, a leading Augmented Reality company, will be at Adobe MAX 2014!  Augmented Reality allows users with smartphones, tablets, and wearables to experience the digital and real world simultaneously. Through Augmented Reality, static image...

Sandy Balzer / 5 years ago

The secret is out

This is the fourth year I've managed marketing programs for Adobe MAX, our second year as the Creativity Conference, my first year as the overall MAX lead, and most exciting - the first year we may actually have to put a cap on registration.  Clear...

Sandy Balzer / 5 years ago

Loyalist promotion – extended!

We've heard from some of last year's attendees that they are just now learning that registration is open! So we're extending our Loyalist promotion for those that have attended a MAX conference before - but only for two more weeks!  Take advantage ...

Sandy Balzer / 5 years ago

Reserve your spot now

Our session scheduler is live today - and this is your first chance to reserve a spot in the most popular sessions at Adobe MAX 2014.  Take a look at the sessions we're offering this year, comb through the session catalog, and make sure you register...

Sandy Balzer / 5 years ago