Articles by Stefan Offermann

Thanksgiving: The New Black Friday

Black Friday shoppers beware, that 3:00am bleary-eyed trip to the mall may not be getting you the epic deal you thought. The Adobe Digital Index Report reveals online prices will hit rock bottom on Thanksgiving Day, lower than on any other day during...

Stefan Offermann / 5 years ago

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watching TV on a television in the living room are long gone. To meet rapidly evolving consumer expectations for the TV content they want, the TV industry is finding new ways to bring their content to whatever ...

Stefan Offermann / 5 years ago

Adobe unveils new marketing cloud innovations at Summit London

Today Adobe kicked off Summit London.  With close to 4000 marketers from around the world and hundreds of leading brands in attendance, this years' digital marketing conference in Europe focuses on how marketers can take the big leap to reinvent th...

Stefan Offermann / 6 years ago

Adobe Delivers TV Everywhere for Turner Broadcasting

We’ve experienced great success and customer momentum since our launch of Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. From Comcast to NBC Sports, customers ar...

Stefan Offermann / 6 years ago

Adobe Primetime Launches — Bringing TV to a Screen Near You

Today, we’re excited to announce that Adobe Primetime (formerly “Project Primetime”) is now available, offering the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. Comcast Cable a...

Stefan Offermann / 7 years ago

Adobe Pass Secures Primetime Emmy Engineering Award

It’s always an honor to be nominated, but securing a win really feels good! Adobe Pass was recognized today by the The Academy of Television Arts & Sciences for its contribution to TV Everywhere. We’ll be presented with an Engineering Plaque,...

Stefan Offermann / 7 years ago