Articles by Tamara Gaffney

Tamara Gaffney

Tamara leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from the Adobe Digital Marketing Cloud, one of the world’s largest marketing technology platforms with over 1.24 trillion transactions per quarter. In her role, she is frequently quoted on television, radio and in thousands of press articles on a variety of data-oriented technology, and digital marketing topics where she uses big data to identify key trends and predict the future. Tamara was named one of the Top 20 Big Data Analysts in the US by Fortune Magazine and one of the Top 100 Data Influencers in the UK by DataIQ Magazine.

Tamara Gaffney

Changing Dynamics in the Retail Industry

I have always been amazed by the sheer volume of e-commerce data within the Adobe Analytics solution, which is part of the Adobe Experience Cloud.  In some sense it has been easy to build our holiday shopping predictions given that our data base...

Tamara Gaffney / 2 years ago

Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic

Those of us in the advertising profession don’t view the Super Bowl like most Americans. Let’s face it – most people will be focused on watching their big screen TVs, eating Super Bowl munchies, and hoping for their favorite team to score anoth...

Tamara Gaffney / 7 years ago