Adobe Delivers TV Everywhere for Turner Broadcasting with Adobe Primetime and Unveils Major Solution Innovations

We’ve experienced great success and customer momentum since our launch of Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. From Comcast to NBC Sports, customers are adopting Adobe Primetime’s video publishing, player, DRM, advertising and/or analytics solutions to deliver TV and reach audiences beyond the living room. It’s all about delivering the content consumers want, seamlessly and securely, when and where they want it.

Today, we’re excited to announce that Turner Broadcasting System, Inc. (TBS, Inc.) is the latest Adobe Primetime customer delivering TV across screens. TBS, Inc. is a leader in driving TV Everywhere adoption and it will be using Adobe Primetime to power its new TNT and TBS apps (iOS and Android) and websites. Cartoon Network, truTV, NBA League Pass, AdultSwim, and others are expected to leverage Adobe Primetime in the near future.

We also released some updated TV Everywhere stats showing that viewing broadcast TV online continues to grow in popularity. Based on our Adobe Digital Index data:

  • The number of authenticated streams increased by 400% in the first six months of the year, compared to the same period in 2012.
  • The average number of unique visitors to sites with online TV content grew nearly seven fold in the first six months of the year, compared to same period in 2012.
  • Adobe Primetime’s authentication technology is now used by more than 50 TV channels powering more than 100 apps and websites across all major device platforms including iOS, Android, Windows 8, Xbox, Roku, Apple TV and SmartTVs.

Check out our blog post around TV Everywhere momentum for more stats and insights.

Adobe&Broadcast

We also announced a series of technology innovations in Adobe Primetime – including new video analytics and a new cloud DRM service. Now part Adobe Primetime, Adobe Analytics Essentials for Video will improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. Additionally, the new cloud DRM service will dramatically simplify the deployment of content-protected videos across devices. Adobe Primetime’s DRM component is already being used by major TV programmers and pay-TV service providers worldwide including AT&T, DirectTV, Fox, Scripps Networks, Turner Broadcasting, Walt Disney Pictures, Vudu and others.

Stay tuned for more updates and momentum around Adobe Primetime and TV Everywhere!

New Primetime Logo

A Look at Day One at Advertising Week

Adobe at Advertising WeekThe energy at Advertising Week, which kicked off yesterday, is positively charged. We attended a number of sessions on Day 1 and some of the emerging, top trends we’ve taken away talk about the role of creatives, finding and keeping talent – both the creative and marketing – and marketing in a people-centric way.

On the creative conversation, we hosted a panel, “Connecting the Creative World: Exciting Changes in the Creative Community,”moderated by our vice president of products & community, Scott Belsky, who talked about creative meritocracy and the need for more creative attribution and recognition in this digital world where people pin, tumble and more without clear acknowledgements on original creation source. Scott simply thinks we need to ensure creatives get the credit for the great work they do. The conversation evolved into talent and how creative agencies should hire – whether it’s best to get a really great designer vs. a jack-of-all-trades and how to form creative teams for clients’ cross-platform needs.

The talk of talent weaved into other sessions, and in addition to Scott’s talk about modern creatives, we found ourselves having a parallel discussion related to marketers. We released a study, “Digital Distress: What Keeps Marketers Up at Night?” (below) and we uncovered that marketers aren’t feeling perfectly competent at their jobs – only 48% of digital marketers say they feel proficient while the stat for marketing generalists show they are even less confident. Compounding this confidence challenge is the fact that the study showed marketers think their industry has changed more in the past 2 years than that last 50!

From session to session, the topic of storytelling and connecting deeper with people are the hot topics. The consensus of course is that these are critically important. Twitter hosted a panel, “Inside the Social Soundtrack”, for example, that was all about Twitter Amplify, which inserts brands into moments that are resonating with consumers on its platform. BuzzFeed hosted a panel, “Storyteling in the Age of Social, Mobile and Video,” that went deep into the need for brands to be their own social newsrooms.

That is just Day 1, and we couldn’t even begin to cover it all. However, stay tuned Adobe & Advertising Week and also check out our data visualization that’s surfacing all #AWX convo for the latest.

Digital Distress: What Keeps Marketers Up at Night?

Digital Distress: What Keeps Marketers Up at Night
In conjunction with Advertising Week 2013 starting today in New York, we released some striking research about how marketers are feeling about digital. The study, Digital Distress: What Keeps Marketers Up at Night?, reveals insights about how 1,000 U.S. marketers feel they’re doing – as individuals, in their companies and relative to their industry peers.

A few of my favorite stats:

  • Only 40% of marketers think their company’s marketing is effective.
  • Seventy-six percent of marketers believe measurement is important vs. 29% who believe they are doing it well.
  • 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing.  Worse, only 9% of marketers feel they know their marketing is working.

Check out the full study and infographic as well as the animated infographic with more details on the research. We think it will get conversations started about how marketers can not only keep up with the pace in the industry, but really get ahead and know what their marketing is working.

So marketers: we’d love to hear what you think about the research – does this capture your experience? Join our  Twitter chat about the findings. We’re calling it a Marketing Group Therapy session because it appears that all of us feel we need some help to get better.

When: Monday, Sept. 23 at 1pm PT
Where: Twitter
Hashtag: #DigitalDistress

One other thing: we have a new ad that launched today that humorously (we think!) demonstrates why marketers have this “digital distress.” Check it out:

Adobe & Advertising Week 2013

Free Passes to #AWX Sessions and Cocktail Event

In NYC, but not registered for Advertising Week? We have you covered.

SESSIONS
We have free passes for you to attend our sessions on a first-come, first-served basis. Simply select the session of interest to get the full, printable e-ticket below.

Connecting the Creative World: Exciting Changes in the Creative Community - Monday, Sept. 23 at 1 p.m. ET
Connecting the Creative World

Do You Know What Your Marketing is Doing? - Tuesday, Sept. 24 at 4 p.m. ET
Do You Know What Your Marketing is Doing?

For more about each of the sessions, check out We’re Heading to Advertising Week 2013 (#AWX).

OUR COCKTAIL EVENT
Come connect with peers as we celebrate 10 years of Advertising Week on Monday, Sept. 23 at 6 p.m. RSVP to let us know you’ll be joining us.

Adobe Ad Week Event

We’re Heading to Advertising Week 2013 (#AWX)

#AWX - Advertising Week 2013The 10th annual Advertising Week begins Monday, Sept. 23, and Adobe will join the almost 80,000 people amassing in NYC to discuss the future of marketing and communications. Two integral elements of Adobe solutions, and all good marketing? Creativity and data. The prettiest pictures and coolest experiences get even better when marketers can measure what their efforts are doing and tweak their campaigns accordingly. If you are in midtown next week, be sure to join us at our sessions and our AWE area and let’s discuss the intersection of art and science.

Connecting the Creative World: Exciting Changes in the Creative Community
Monday, Sept. 23 at 1 p.m. ET
Times Center Main Stage
With great opportunity comes great responsibility. Scott Belsky, Adobe’s Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen.

  • Scott Belsky VP of Products & Community, ADOBE (BEHANCE)
  • Susan Credle CCO, LEO BURNETT
  • Joshua Hirsch CTO, PUBLICIS KAPLAN THALER
  • Paul Lavoie Chairman & Cofounder, TAXI
  • Paul Woolmington Investor, Advisor, Communications Entrepreneur

Do You Know What Your Marketing is Doing?
Tuesday, Sept. 24 at 4 p.m. ET
Lucille’s at BB King Blues Club
How to navigate trials and tribulations of marketing in a digital world. 

  • Tim Waddell Director of Marketing, ADOBE

AWE Exhibit – Discovering Creativity
Monday, Sept. 23 – Thursday, Sept. 26, 9 a.m. – 5 p.m. ET
The Times Center Gallery

Don’t forget — if you will be tweeting from panels and sessions or watching them streamed to your desk, use the hashtag #AWX.

We’ll keep this space updated with the conversation streams from Advertising Week 2013, and provide news updates and videos so be sure to check back through the week or add us to your blog feed. And for a look at what’s happening on the the ground, follow us on Instagram.

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