Articles categorized under Sundance

Interviews with NEXT Contestants

We were excited to not only be a Leadership sponsor at Sundance 2012, but to also sponsor the NEXT category of films at the festival. NEXT films stretch limited resources to create impactful art and truly embody the spirit of independent filmmaking.

We got a chance to catch some of the talented directors and producers in the NEXT category during Sundance. Watch the video below to hear their thoughts on what it means to be a NEXT category filmmaker. Congratulations to all of the filmmakers for their nominations, and a special congratulations to the category winner, Mike Birbiglia, for “Sleepwalk with Me.

Sundance Panel Highlights: How Technology is Impacting Storytelling and Film

We might be back home from Sundance in sunny California, but the highlights from our trip keep coming! On Friday January 19th, we hosted a panel titled “How Technology is Impacting Storytelling and Film.” The panel featured talented filmmakers and artists such as Vincent Laforet (Revelry, Mobius), Rob Legato (Academy-award winning VFX Supervisor), and Jacob Rosenberg (Waiting for Lightning). Moderated by Sharlto Copley (District 9), the panelists shared how technological advancements have impacted the way they approach filmmaking and shared their biggest lessons for budding filmmakers in the audience.

Watch the highlights below, and the full panel here.

And the winner of the NEXT Category at Sundance is…

Congratulations to Mike Birbiglia, Director of Sleepwalk With Me for winning the Best of NEXT Audience Award at the Sundance Awards. Mike accepted the honor at Saturday’s ceremony, where he provided the audience with some laughs during his acceptance speech (for those of you who don’t know, Mike also happens to be a stand up comedian!).

We were proud to sponsor the NEXT category of films at the Sundance Film Festival, which recognizes and honors impactful films created with limited resources. The films in the NEXT category truly embody the spirit of independent filmmaking, and we’re thrilled to have had the opportunity to sponsor the category.

Congratulations to ALL of the contestants on a job well done. We got to speak to a few contestants during our time at the festival, and will be sharing a highlights video in the coming days here. Stay tuned for more!

Our Last Day at Sundance – Modern Storytelling with Vincent Laforet

Yesterday, we finished up our week long trip to Sundance as a Leadership Sponsor. Sundance gave us a great opportunity to not only meet talented filmmakers and editors who use our tools every day, but have great conversations with fellow attendees who are just as passionate about the art of filmmaking as we are. 

We wrapped up our last day with a deep dive, titled “Modern Storytelling,” with Vincent Laforet. Not only did Vincent share some of his greatest photographs and commercials with an engaged audience, but he also gave candid explanations of stories behind each piece of work, tips on tools, best mobile apps to use for photography, and editing techniques. He shared behind-the-scenes making videos of a few commercials, his techniques and learnings, and lastly, how it all come together in the final product. Thanks to Vincent for his valuable time. You can see more of his work here.

Sundance, it’s been fun. Thanks to all of you who followed our journey along with us on social media. We’ll share a few more videos with you in the coming days, so stay tuned.

Until next year…!

Day 3 at Sundance – What’s the Talk on the Street?

On Day 3 here at Sundance we focused on gathering feedback from attendees on Main Street. Folks shared with us the best Sundance moments so far, their favorite Adobe products (!), and what the future of digital looks like to them. Saturday included quite the snowstorm, so many thanks to our video crew and all the people who stopped by to speak with us! Check out the video below (I have to say my favorite interviewee was the guy in the kilt who was braving the cold!).

In addition, we have a few special congratulations to shout:

  • Julia Pott, an Adobe Design Achievement Award (ADAA) 2011 Animation Finalist, was accepted into the 2012 Sundance Film Festival Short Film Program for her work, “Belly.” Julia has created an exceptional coming-of-age animated film. Julia, the Adobe teams wish you the very best at your screening during the festival!
  • Also congratulations to Columbia University and UCLA on the acceptance of their alumni, student and faculty films to Sundance. Columbia has an amazing 14 films from their alumni, students and faculty screening at Sundance. Three of the films are part of the Adobe sponsored NEXT Category.

Next up for Adobe at Sundance: a case study on Wednesday with Vincent Laforet on modern storytelling. Stay tuned here as we’ll provide a recap.


First Friday at Sundance Film Fest 2012: Packed

Friday was a long (…but I won’t say ‘hard’) day in Park City. It was our first full day to show you the variety of reasons Adobe is at Sundance, one of which is to host two panels with filmmakers about technology and storytelling. We’ve got some snippets of our first panel below – look for the full panel on Adobe TV in the near future. Adobe is also a sponsor of the NEXT category of filmmakers, and we have a clip of one of our red carpet interviews below (more NEXT filmmaker interviews coming up in its own video, as well). Of course, we caught a few celebs too … Can you find them?

Welcome to Sundance Film Festival 2012!

Finally the Adobe teams are arriving in Utah for this year’s Sundance Film Festival! Jumping around on the free shuttles (Wow — all free? Yes, indeed. Thanks Park City), finding our way from the Egyptian Theater on Main Street (iconic image below the video), to the Sundance Film Fest HQ, we’ve already met loads of people uber-excited for this year. We met the kind folks from Indiewire who invited us to a party (though other engagements, sadly, kept us from attending). We also met two guys from Canada who, seeing our Adobe logos, lauded After Effects and Production Premium – that was a nice little pick me up for the team. We of course got some footage of that.

Then we made our way over to Eccles Theatre for the Day 1 Screening of The Queen of Versailles where the crowd was buzzing with excitement. Robert Redford kicked off the screening,  noting his vision for Sundance and support for independent filmmakers. The documentary itself was fascinating, capturing David Siegel and Jacqueline Siegel’s story of riches to “rags.”

We ended our night at the Day 1 Party, bumping to some good music and meeting some fun fellow attendees.

We put together this teaser video of what you can expect to see over the next few days – check back tomorrow. It’s Friday morning, snowing a ton, and word on the street is that today is the real kick-off. Come back daily for the next episode, yes?

Is the Egyptian Theater the 1st venue ever used by Sundance? I think it is…but let us know in the comments!

We’re uploading all of our photos over at Facebook, so be sure to check back in regularly. Hopefully we’ll have some cool celeb sightings to share!

Going to Sundance Film Festival 2012?

No worries if you can’t go to the annual film fest in Park City, Utah because we’ll provide a blow by blow of the event right here.

Adobe is a proud sponsor of the Sundance Film Festival, and a driving force changing the way we engage with digital experiences; thus why we have an affinity for the filmmakers at Sundance who are creating amazing work. The talent, passion, and risk-taking that Sundance stands for inspires our folks to create movie making tools that help directors and editors make the next best celluloid (and/or digital) masterpiece.

We’ll be hosting two panels at the festival (and recording for those who won’t be there in person):

  • How Technology is Influencing Storytelling and Film: A panel with digital mavericks like Academy-award winning VFX Supervisor Rob Legato (Hugo, Titanic), and filmmakers/directors Vincent Laforet (Revelry, Mobius), and Jacob Rosenberg (Act of Valor) who are changing the world of filmmaking. Moderated by Sharlto Copley (District 9), these folks will discuss how they take advantage of digital advances in filmmaking technology and innovative techniques to create engaging, thought-provoking work on any budget.
  • Modern Storytelling, a Case Study by Vincent Laforet. Vincent Laforet will present on his work, which fits multiple categories, yet defies categorization. A three-time winner at the prestigious Cannes Lions International Advertising Festival and Pulitzer Prize-winning photographer, Laforet breaks new ground telling stories with still and moving images. Hear how he approaches storytelling, and how modern tools have changed the filmmaking landscape.

We’ll be live-tweeting during the panel, and may ask some questions from the community following the conversations. Stay tuned to this space for more details and be sure to follow @Adobe.

In addition to the sessions, Adobe is sponsoring the NEXT < = > (less than equals greater than) category of films. NEXT films stretch limited resources to create impactful art. Although these films share a Festival category, there is nothing categorical about them. By nature they embody the spirit of independent filmmaking.

We hope to get some interviews with some of these NEXT filmmakers, as well as the panelists, and highlight them here! We’ll have a video crew on the ground who will grab footage from artists and fans. We’ll put together daily updates Thursday, January 19 through Sunday, January 22, including end-of-day video recaps as well as cool pictures. Plus, we want your input! Let us know in the comments below some questions we should ask the young filmmakers and fans we’ll interview…We expect it all to be very entertaining (if not downright informative) with a dusting of celeb sightings.

Lastly, if you haven’t connected with us, follow us on Twitter and join the conversation with #futureofdigital. Like us on Facebook too as we’ll post pics there as well as this blog. For those who will be at Sundance, follow us on Foursquare to keep tabs on where we are for a chance to win some Adobe merch.

Visit our Sundance page for more details and stay tuned for all the action!

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