Articles categorized under Digital Marketers

Adobe Announces Primetime 2.0; Drives TV Everywhere Forward

Our team has been busy at The NAB Show in Las Vegas this week and we’re excited to announce some major updates to Adobe Primetime – the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. This latest release of Adobe Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.

With Adobe Primetime 2.0, broadcasters and pay-TV providers can tap into a new cloud ad insertion service (available today) to insert ads into live, linear and on-demand content across any platform/device. We also unveiled Concurrency Monitoring as an extension to our Emmy award-winning Primetime PayTV Pass service, allowing customers to manage the number of streams accessed across each device. Aside from desktop operating systems, SmartTVs, Android and iOS devices, Adobe Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Additional capabilities in Adobe Primetime (coming later this year) being demonstrated at The NAB Show include support for MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will allow media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. Check out our full announcement for all the details.

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

It’s been a year since Adobe Primetime launched at The 2013 NAB Show and it’s now been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group – and has supported massive events such as the Sochi Olympics for NBC Sports. The latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have started using Adobe Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

If you’re at The NAB Show, stop by the Adobe booth (#SL3910 in the Lower South Hall of the Las Vegas Convention Center) to see a demo of the latest innovations in Adobe Primetime coming to a screen near you!

Adobe Launches Year in Review App

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year.  As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

Adobe Year in Review App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

Download the Adobe 2013 Year in Review app from the iTunes App Store.

Adobe Summit 2014 Explores Reinvention in the Digital Marketing World

Adobe Summit 2014, The Digital Marketing Conference, kicks off Tuesday in Salt Lake City, Utah, with an expected crowd of more than 5000 digital marketers, publishers, agencies and technologists.

Summit123

The theme of this year’s conference: marketing reinvention, which underscores major changes happening in the marketing industry that are compelling marketers to develop new skills.

To illustrate how quickly the digital marketing world is evolving, Adobe released a study exploring the rapid transformation of the industry that shows how marketers are looking to reinvent themselves and the way they approach their work. Some interesting stats:

  • More than 8 out of 10 marketers believe that their role will change in the next three years.
  • 40% of marketers stated that they want to reinvent themselves, but 14% actually know how to go about it.

Answering the marketer’s call to reinvent themselves, Adobe unveiled the newest technology breakthrough in Adobe Marketing Cloud. This includes a host of new core services spanning all six solutions, such as:

  • Industry-first capabilities introduced using the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across all marketing channels.
  • Shared Assets, which enables companies to sync, store, search, and share digital assets from a central repository across Adobe Marketing Cloud solutions. Marketers can take advantage of Adobe’s industry-leading tools in Creative Cloud and collaborate directly with creative professionals to accelerate the production of content across all marketing channels, all from one user interface.

More innovation introduced in Adobe Marketing Cloud includes:

  • Marketing Mix Planning technology, for marketers to assess, optimize and execute their offline and online mix including TV, PR, print and events, as well as paid search, display advertising, social and email.
  • A set of new mobile app development solutions and capabilities that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real time without having to worry about multiple app stores, fragmented operating systems, and different device sizes.
  • A major new release of Adobe Experience Manager, the market leader in Web experience management, offers innovations for simplification of website re-platforming, dynamic asset delivery, and mobile app developments.
  • Adobe Target Premium, a new personalization solution that leverages predictive technology to unlock valuable insights and take the guesswork out of marketing.

Adobe Summit attendees will hear from master marketers at brands including Audi, FedEx, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers. Stay tuned to all that’s happening at Summit by following along on the Summit 2014 blog, as well as on Facebook and Twitter. Join the conversation with #AdobeSummit.

Marketing Reinvented

We’ve all heard it:  The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?

Adobe just completed a survey of more than 1,000 US marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. We’re releasing the results today at our Digital Marketing Summit in a new report called Digital Roadblock: Marketers Struggle to Reinvent Themselves.

The change marketers are facing today is pretty incredible:  64% expect their role to change in the next year; 81% in the next three years.  But can marketers really afford to wait that long? I don’t think they can.

If we’re truly operating in the “Age of The Customer” as Forrester’s David Cooperstein calls it then we need to market to the customer in the places they’re increasingly headed, and in the ways they’ve come to expect.  That means personalization and seamless experiences across mobile devices and social networks.  And, of course, all of this means embracing and better taking advantage of data.

The good news is marketers recognize this.  Our survey goes on to say that 76% of marketers agree they need to be more data-focused to succeed. Digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) are listed as the key roles companies need to invest in over the next 12 months.  Yet while over half agree that marketers should take more risks, 65% say they’re more comfortable adopting new technologies once they become mainstream

“The time is now to take the leap to digital,” says Cooperstein. I couldn’t agree more.

Marketers need to move fast. We need to have courage and take smart risks. And we can’t wait for someone else to shape our path, we need to do it ourselves. Let’s reinvent marketing.

The Adobe Guide to SXSW 2014

A huge event for tech, film and music – SXSW is filled with so much creativity that of course we have our Adobe fingerprints all over it. Here is a rundown of where to find us, how to connect with us in person and online, activities we want you to join us for, and the places we can all hang out.

Be sure to follow #AdobeSXSW for updates and information. If you need even more details, our site is filled with them. It’s “mobilized” so you can grab all the info when you are on the ground. See you in Austin!

sxsw2014

Need a place to take a break from sessions? Head on over to the Razorfish #UseMeLeaveMe Digital Campground. You can even map yourself over to us. From 4-8pm daily there is a Happy Hour where you can grab a bite and a drink. Be sure to bring a buddy and get in front of our green screen to create a personal Austin #AdobeSXSW videogram you can share with the world. Need a ride back to town? You may be able to jump on a free bike.

Are you a web designer or developer? Join our annual Creative Camp on Friday March 7 in the Riverside Ballroom at the Radisson Town Lake. There are five sessions all about shaping the modern web. Food and drink will be served too.

All you video pros and those of you just starting out, join our Digital Video team at their booth during the Film Festival, in Exhibit Hall 4 of the Austin Convention Center. Get live demos from Creative Cloud workflow experts discussing the latest apps. Jason Levine, Adobe evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session “Come and Capture: Capture, Cut, Color, Deliver.” The team is also moderating a panel with SoulPancake CEO and executive producer Shabnam Mogharabi and her team.

Students and Teachers attending the SXSWedu Festival should go to Adobe’s panel on fostering and inspiring creativity in a new generation, “Creativity in Education: A Call for Transformation.” Also, don’t miss our Creativity in Education Meet Up to network and learn about creativity in education.

Adobe executives are all over Austin this year, and here’s what they are speaking about:

Why Software Companies Should Care about Hardware – Join VP of Experience Design Michael Gough as he and others talk about why companies known for creating incredible software (like Google & Adobe) are boldly pushing into new territory by creating hardware.

How Open Licensing Is Transforming DesignScott Belsky, co-founder & head of Behance & VP products-community at Adobe will join a panel discussing the idea of letting non-clients steal design work (!). A crazy notion before, today it’s a big part of how designers network, collaborate, and create.

Privacy Under the Covers: The Naked Truth – Our chief privacy officer Meme Rasmussen is taking on a controversial and important topic. Hear her break down the misconceptions around data privacy. She will share the stories from leading voices in marketing sciences and legal privacy fields about digital data privacy issues. Learn what data is being collected and how it’s being used.

Interested in all the #SXSW sessions around Adobe products, themes & memes? Go here for a complete list.

New integration of DPS and Experience Manager Drives Consistency Across Rich-Content Mobile Apps and Web

Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.

With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:

  • Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
  • Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers  – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”

Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.

lord abbot

“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”

Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”

Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.

In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.

Learn More

 This post was previously published on the Adobe Digital Publishing blog on February 27, 2014.

Adobe Campaign and Adobe Experience Manager: Like Chocolate and Peanut Butter

Last year was an exciting year for the technology industry, and even more so for the digital marketing space. The amount of competitive energy, consolidation, and innovation that has been happening has been remarkable.

As we kick off 2014, we at Adobe are wasting no time in announcing the momentum we have gained since the acquisition of Neolane and the rebranding of Adobe Campaign. In November we discussed our new simplified pricing and packaging strategy with you. Now comes the next step in our journey in the Adobe Marketing Cloud, product enhancements to Adobe Campaign.

Today at NRF we announced the latest release of Adobe Campaign, which will provide marketers more scale and sophistication for their cross-channel marketing programs.

In this release we are also very excited to join forces with the rock stars from Adobe Experience Manager, as we now offer first level integration between it and Adobe Campaign. When you think about the specific areas that Adobe Campaign will be integrating within the Adobe Marketing Cloud, most of our customers along with analysts and press feel it’s a no brainer that we start by focusing on the integration with Experience Manager.

As many of you know, Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports. Adobe Campaign is a Leader in cross-channel campaign management in Forrester.

It’s all about combining the chocolate of great content with the peanut butter of cross-channel customer engagement. It’s about personalizing content for every customer, and delivering that at the right time, in the most appropriate way that drives customer loyalty. We feel this combination of capabilities is very unique in the market.

Regardless of industry, it has always been a major challenge for marketing organizations to create high quality content, and utilize that content all within the same marketing tools. Typically, marketers are forced to work with outside agencies or disparate organizations using manual processes, or attempt to leverage external content management systems that do not allow them execute messages, or easily make changes.

Adobe has addressed this problem by allowing a marketer to simply create an email for example, using templates, embed dynamic personalization fields into that content, publish the content, and execute that content across multiple channels all within a few clicks. This greatly reduces the time it takes marketers to engage in conversations with customers, and drives marketing effectiveness and brand consistency.

In addition to the integration of Adobe Campaign and Experience Manger within the Marketing Cloud, the latest release of Adobe Campaign also features:

  • Real-time marketing and scalability enhancements
  • Improvements in distributed marketing for local entities
  • Reporting enhancements for transactional messaging
  • German language support
  • More technical platform enhancements

Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. Look for more updates from us soon, and we hope to see you at Adobe Summit, where we promise you a lot more chocolate and peanut butter!

This post was previously published on the Adobe Digital Marketing blog on January 14, 2014.

 

Adobe Social Media in 2013 – A Closer Look at the Numbers

As the year comes to a close, the Adobe social media team does what all good corporate citizens do and gathers up our successes and program metrics to see what worked and what didn’t.

Here are a few of the more notable numbers, activities, designations and awards from across the Adobe social business landscape. I’ve included links, details and some commentary.

The one thing I’m particularly proud of our team for are the “Metrics Not Myths” campaign awards. This was a truly collaborative effort across social, paid, PR, creative and our campaign teams. We social practitioners know that social media isn’t just about a particular group of managers managing channels, but more about a way of doing business with our customers and integrating with many parts of our organizations. The ‘Metrics Not Myths’ accolades below bear that out.

Thanks go to the entire Adobe Social Media Center of Excellence and all the social media managers for their work in 2013.

Social Forward

  • More than 65k social mentions of Adobe and its products each day
  • We grew our total social following by 60% in one year (!)
  • Among top brands, Adobe was #3 in Share of Voice around Digital Marketing topics – notable for us since most people know Adobe only as the ‘creative’ company
  • On Creative Cloud ratings and reviews, we grew more than 100% this year averaging over 4 stars out of 5

Adobe social media 2013

  • Cool Photoshop Live video from our Nordics team has more than 19 million views, all organic. Didn’t see it yet? Now you can.

Social Designations

Social Awards

Metrics Not Myths

Adobe

 

Adobe by the Numbers – 2013

Today we announced our financial results for our fiscal year that ended on Nov. 29 (Go to FY13 earnings release). But those numbers are only a part of the story — we had an incredible year, building a stronger customer community, releasing new products and services, and helping create positive change through our corporate responsibility efforts. Check out our infographic below (or download the PDF with embedded links to more info) with a few of these other numbers that marked our year. We’re ready for great things in 2014!

Adobe Numbers 2013

Don’t Miss Adobe Summit 2014 – The Digital Marketing Conference (March 24-28)

#AdobeSummit - The Digital Marketing Conference

Calling all digital marketers! Want to hone your marketing skills, measure your marketing effectiveness, and deliver better business results to thrive in today’s digital age – plus top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for Adobe Summit 2014 – The Digital Marketing Conference from March 24-28!

Join thousands of digital marketers at Adobe Summit to discover best practices around marketing analytics, media optimization, social marketing, audience targeting, and more. Take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities.  A few highlights:

  • New – A third main conference day (March 27) comprised of specialized breakout sessions, mixers, and other events addressing digital marketing challenges and opportunities facing vertical industries – retail/e-commerce, media and entertainment, financial services, and technology
  • Keynotes featuring Adobe executives, industry luminaries, and analysts exploring the latest trends impacting marketers and discussing the evolution of the digital marketing landscape
  • More than 100 interactive breakout sessions and hands-on labs focused on “must have” digital marketing skills, industry trends, and driving marketing ROI
  • Community pavilion with Adobe partners, networking opportunities to connect with Adobe’s digital marketing experts, a Summit Bash with headliner entertainment, receptions, and a ski day at Utah’s largest resort, Canyons.

Don’t miss out! Register today and lock-in early bird pricing by Friday, December 13, 2013. Visit the registration and pricing page for more information about special discounts and group passes.

Check out today’s announcement for more details, or visit the Adobe Summit 2014 website and follow us on our social channels. We hope to see you in Utah next March!

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