Articles categorized under Digital Media

Lightroom Goes Mobile with New iPad Solution

NOTE: This is cross-posted from the Creative Cloud blog.

LRMobile-300x292We’re thrilled to announce the availability of Lightroom mobile, an extension of the photography workflow designed specifically for a mobile experience. Beginning today, you can get Lightroom mobile from the iTunes App Store and seamlessly connect your desktop workflow to your tablet (you will need the Lightroom 5.4 update for Mac or Windows).

In Lightroom mobile you can:
• Edit and organize images anywhere, anytime on your iPad*
• Enhance everything from smartphone photos to raw images from DLSRs using powerful and familiar tools
• Automatically sync all mobile edits with Lightroom 5 on your desktop
• Easily share your photos

Lightroom mobile is available to Creative Cloud complete, team, student and teacher members, and to members of the$9.99/month Photoshop Photography Program. If you’re already a Creative Cloud member or Photoshop Photography Program subscriber, Get Started Now. For more details and the FAQ visit the Lightroom Journal blog.

With Lightroom mobile, your photography is going places.

*iPhone version is coming soon.

Adobe Announces Primetime 2.0; Drives TV Everywhere Forward

Our team has been busy at The NAB Show in Las Vegas this week and we’re excited to announce some major updates to Adobe Primetime – the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. This latest release of Adobe Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.

With Adobe Primetime 2.0, broadcasters and pay-TV providers can tap into a new cloud ad insertion service (available today) to insert ads into live, linear and on-demand content across any platform/device. We also unveiled Concurrency Monitoring as an extension to our Emmy award-winning Primetime PayTV Pass service, allowing customers to manage the number of streams accessed across each device. Aside from desktop operating systems, SmartTVs, Android and iOS devices, Adobe Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Additional capabilities in Adobe Primetime (coming later this year) being demonstrated at The NAB Show include support for MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will allow media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. Check out our full announcement for all the details.

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

It’s been a year since Adobe Primetime launched at The 2013 NAB Show and it’s now been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group – and has supported massive events such as the Sochi Olympics for NBC Sports. The latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have started using Adobe Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

If you’re at The NAB Show, stop by the Adobe booth (#SL3910 in the Lower South Hall of the Las Vegas Convention Center) to see a demo of the latest innovations in Adobe Primetime coming to a screen near you!

Revealing Next Wave of Innovation for Adobe Creative Cloud Video Apps

Editing and video content creation workflows are about to get easier, with major updates coming soon to the Creative Cloud video apps.

Today we announced plans to significantly update all the video apps in Creative Cloud including Adobe Premiere Pro CCAdobe After Effects CCAdobe Prelude CCAdobe Audition CCAdobe SpeedGrade CC, Adobe Story CC Plus, Adobe Media Encoder CC and Adobe Anywhere for video.  Adobe will reveal these exciting new updates next week at the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the U.S.  Our booth is #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10.

NAB 2014 Integration graphic 20140306

We developed these tools with video professionals’ entire workflow in mind and many of the new features showcase the convenience of having all of Adobe’s video apps at your fingertips with Creative Cloud. We’re thrilled that more and more filmmakers are utilizing the benefits of Creative Cloud, including two-time Academy Award-winning editor, Kirk Baxter A.C.E., choosing to cut David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.

Twelve months ago, we promised to deliver regular updates through Creative Cloud to our customers. Over the past year, we’ve added hundreds of new and enhanced features that help video pros work faster with more streamlined workflows.  Today, we’re raising the bar with tighter levels of integration between Premiere Pro CC and After Effects CC.

To find out more about today’s announcement go here.

Adobe Launches Year in Review App

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year.  As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

Adobe Year in Review App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

Download the Adobe 2013 Year in Review app from the iTunes App Store.

Drawing as Literacy

Imagine if our grade school teachers had compared our early school essays to the work of Steinbeck or Kerouac and suggested we just give it up for lack of talent.  We would have a crisis of illiteracy on our hands. However, this is essentially the approach we take with drawing in our children’s’ early education – identifying the “talented” ones and dissuading the rest. I have come to believe that drawing is a fundamental form of literacy and a key to unlock creative modes of thinking.

Observe any designer or artist, and it is clear that drawing is essential for stimulating their creative process. When we activate the whole brain, we think all the way around a given challenge and are more likely to tease out new possible directions or solutions. Without the ability to draw, we wouldn’t have developed the three-dimensional thinking needed for tomorrow’s challenges, especially since those challenges will require novel solutions that require a whole lot of creativity to discover.

When students – our future creatives, inventors, innovators and designers – are empowered to use their whole brains to imagine and to make things, they will begin to develop the skills needed to develop creative approaches to the substantial and seemingly intractable challenges that they will face. When it is their turn, they will come to these challenges with a more complete sense of engagement, and an understanding that the chaotic and complex world that they face is theirs to shape.

The good news is that absolutely anyone can be trained to draw. It starts with an understanding that your hand is as unique as your voice, and that you also have your own way of seeing. Add the right tools to the mix - and you are on your way. It’s a little bit like learning to ride a bike – it only takes practice – and eventually you tease out your own style of drawing.

Fueled to make digital creativity more accessible and natural - Adobe has developed a set of digital drawing tools inspired by the good old fashion analog world: Projects Mighty and Napoleon.  By combining the accuracy, expressiveness and immediacy of pen and paper with all the advantages of our digital products, we are confident these physical tools are perfectly suited to the endeavors of the new creative.

You may never draw like da Vinci or Rembrandt, but with practice you will definitely tease out your own style of drawing.  I am certain that, once armed with the necessary tools, you will be motivated and inspired, and that you will start to develop or increase your creative literacy.

Perhaps it’s time to broaden the definition of literacy – to say that the truly literate can read, write AND draw.

If you are at TED this week, please stop by Adobe’s Drawing Lab and find your creative voice.

Follow Michael on Twitter: @michaelgough_

Ready to Put Your Ideas into Action? Meet the 99U Conference.

99u-header-new-1012

Are you tired of creative conferences that teach you how to dream big, but not how to DO big? Well, we are, too. That’s why we at Behance created the 99U Conference, where we invite visionaries from across industries to share actionable tips on how to execute great ideas. Our incredible 2014 lineup includes 37Signals founder Jason Fried, entrepreneur & author Seth Godin, former RISD president John Maeda, Facebook product design director Julie Zhuo, graffiti artist-turned-entrepreneur Mark Ecko, and many more.

On May 1-2, 2014 in New York City, each of these remarkable idea executors will take the stage at Lincoln Center to deliver a keynote, packing as much insight as possible into a killer 20-minute talk. But making ideas happen isn’t just about listening, which is why we assemble a rich conference program that complements our talks with tons of interactive programming, great takeaway content, and networking parties.

If you’re not already registered, here’s a sneak peek at what your 99U ticket gets you:

1. Seventeen Keynotes w/ Actionable Advice on Idea Execution
Our roster of leading researchers, top entrepreneurs, and accomplished creative visionaries will share actionable, pragmatic advice on making ideas happen through a series of 20-minute keynotes. See the full lineup here.

2. One Collaborative Studio Session
Our one-of-a-kind studio sessions give you an all-access to pass to some of the most creative workplaces in Manhattan. This year’s choices include Spotify, IDEO, Quirky, Red Antler, Refinery29, SYPartners, Fueled, MoMA, and Undercurrent. See studio session topics here.

3. Admission to a 75-minute Master Class
On day one, you’ll get to participate in a 75-minute masterclass featuring one of the world’s leading creative thinkers. Choices include Adobe VP of Community and head of Behance Scott Belsky, Facebook Product Design Director Julie Zhuo, and more. See the masterclass lineup here.

4.  Our Networking Pre-Party at the Art Directors Club
Before we kick off the official conference, we’ll be hosting a killer conference warmup with a slew of networking and skill-building activities — ranging from one-on-one portfolio reviews to creative quiz games to cutting-edge product demos.

5. Access to the Day 1 Cocktail Reception
Close out Day One of the Conference by joining us for complimentary cocktails at Providence, a former church and recording studio just blocks from Lincoln Center.

6. The World’s Greatest Schwag Bag
Design is not an afterthought at 99U. In fact, it influences everything we do — and the Conference is no different. As part of your event experience, you’ll receive a custom-designed 99U schwag bag, packed with gorgeous (and useful!) creative tools, notebooks, and other goodies.

7. Admission to Our Legendary After-Party at MoMA
An open bar, a world-class DJ, and one of the premier museums in the world… It doesn’t get much better than the 99U Afterparty at The Museum of Modern Art. What better way to close out the Conference?

Not registered yet? Get your ticket to 99U today.

Adobe Joins President Obama’s ConnectED Digital Literacy Initiative

filmfestival_headerforblogToday, I’m fortunate to be visiting the East Room of the White House to be with the winners of the first-ever White House Student Film Festival and their parents, along with cool celebrities like Kal Penn and Conan O’Brien. Without a doubt, this is one of the best things about my job at Adobe – seeing  what students are creating with digital media tools. The winning videos lined up for today will undoubtedly be impressive.

Unleashing creativity in all students and teachers is critical as we prepare this generation for the careers of the future. Today’s students live in an increasingly digital and visual world and must do more than just consume digital media. They must create it in order for their ideas to take shape and their voices heard.

Today, Adobe is happy to announce that it is joining the Department of Education and the President’s ConnectED initiative by making world-class creative tools available to schools across the country, along with innovative professional development and curricular resources to educators. homepg-pod3-284x115Adobe has committed over $300 million to help advance digital learning, teaching, and administration in 15,000 U.S. schools.

This is a continuation of Adobe’s longstanding commitment to education. Over the past 20 years, Adobe has empowered K12 teachers and students and celebrated their creativity:

adobe&eduThe Adobe Education Exchange is the largest online community of creative educators. 127,000 teachers from across the globe connect with each other, learn from free professional development, and explore standards-based resources.

Adobe Youth Voices is the Adobe Foundation’s global initiative to ignite young people’s creativity through the power of storytelling with digital media. Youth develop original media that highlights an issue they care about, identify solutions, and in the process, foster critical creative skills and a passion to make a difference. Since the program’s launch, more than 5,000 educators and 150,000 youth from over 58 countries have developed original, thought-provoking digital media.ayv_logo

Adobe applauds the President’s bold vision for U.S. schools. We share ConnectED’s goal that all students should have access to the world of ideas and the tools they need to build the future.

The Adobe Guide to SXSW 2014

A huge event for tech, film and music – SXSW is filled with so much creativity that of course we have our Adobe fingerprints all over it. Here is a rundown of where to find us, how to connect with us in person and online, activities we want you to join us for, and the places we can all hang out.

Be sure to follow #AdobeSXSW for updates and information. If you need even more details, our site is filled with them. It’s “mobilized” so you can grab all the info when you are on the ground. See you in Austin!

sxsw2014

Need a place to take a break from sessions? Head on over to the Razorfish #UseMeLeaveMe Digital Campground. You can even map yourself over to us. From 4-8pm daily there is a Happy Hour where you can grab a bite and a drink. Be sure to bring a buddy and get in front of our green screen to create a personal Austin #AdobeSXSW videogram you can share with the world. Need a ride back to town? You may be able to jump on a free bike.

Are you a web designer or developer? Join our annual Creative Camp on Friday March 7 in the Riverside Ballroom at the Radisson Town Lake. There are five sessions all about shaping the modern web. Food and drink will be served too.

All you video pros and those of you just starting out, join our Digital Video team at their booth during the Film Festival, in Exhibit Hall 4 of the Austin Convention Center. Get live demos from Creative Cloud workflow experts discussing the latest apps. Jason Levine, Adobe evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session “Come and Capture: Capture, Cut, Color, Deliver.” The team is also moderating a panel with SoulPancake CEO and executive producer Shabnam Mogharabi and her team.

Students and Teachers attending the SXSWedu Festival should go to Adobe’s panel on fostering and inspiring creativity in a new generation, “Creativity in Education: A Call for Transformation.” Also, don’t miss our Creativity in Education Meet Up to network and learn about creativity in education.

Adobe executives are all over Austin this year, and here’s what they are speaking about:

Why Software Companies Should Care about Hardware – Join VP of Experience Design Michael Gough as he and others talk about why companies known for creating incredible software (like Google & Adobe) are boldly pushing into new territory by creating hardware.

How Open Licensing Is Transforming DesignScott Belsky, co-founder & head of Behance & VP products-community at Adobe will join a panel discussing the idea of letting non-clients steal design work (!). A crazy notion before, today it’s a big part of how designers network, collaborate, and create.

Privacy Under the Covers: The Naked Truth – Our chief privacy officer Meme Rasmussen is taking on a controversial and important topic. Hear her break down the misconceptions around data privacy. She will share the stories from leading voices in marketing sciences and legal privacy fields about digital data privacy issues. Learn what data is being collected and how it’s being used.

Interested in all the #SXSW sessions around Adobe products, themes & memes? Go here for a complete list.

What Poverty Teaches Us About Creativity

Photo by Sam Mohan from his "Autochthons of 16.233305/74.599995" project: http://adobe.ly/1clkgQJ.

Photo by Sam Mohan from his “Autochthons of 16.233305/74.599995″ project: http://adobe.ly/1clkgQJ.

It was a beautiful day as I slowly meandered through the alleys in one of Bangalore’s slums.  A mechanic was putting together an old motorcycle engine while the owner intently stood watch over him.  An old man was wearing a look of extreme boredom as he sat next to a mat with some refurbished toys he hoped to sell.  A small group of children were chasing each other around in bare feet as women in saris busily went this way and that carrying pales to fill with water, bags overflowing with grain and baskets containing fruit to sell.

In a strange way that moment felt almost idyllic.  I knew that virtually everyone I saw lived in abject poverty, yet they filled me with hope.  They did not seem beaten down by their circumstance, but rather appeared to have carved out a sustainable life despite it.  I felt like I was witnessing a parallel existence – one I was aware of as a young boy living in India thirty years ago and had rediscovered after reading “Creating a World Without Poverty” by Muhammad Yunus.  I already knew the next few hours would evolve my understanding of social responsibility, but I had no idea how a chance encounter with a mother and her son – who had nothing but a TV and a VCR – would change my understanding of creativity.

Read the full post on Medium here.

Adobe Social Media in 2013 – A Closer Look at the Numbers

As the year comes to a close, the Adobe social media team does what all good corporate citizens do and gathers up our successes and program metrics to see what worked and what didn’t.

Here are a few of the more notable numbers, activities, designations and awards from across the Adobe social business landscape. I’ve included links, details and some commentary.

The one thing I’m particularly proud of our team for are the “Metrics Not Myths” campaign awards. This was a truly collaborative effort across social, paid, PR, creative and our campaign teams. We social practitioners know that social media isn’t just about a particular group of managers managing channels, but more about a way of doing business with our customers and integrating with many parts of our organizations. The ‘Metrics Not Myths’ accolades below bear that out.

Thanks go to the entire Adobe Social Media Center of Excellence and all the social media managers for their work in 2013.

Social Forward

  • More than 65k social mentions of Adobe and its products each day
  • We grew our total social following by 60% in one year (!)
  • Among top brands, Adobe was #3 in Share of Voice around Digital Marketing topics – notable for us since most people know Adobe only as the ‘creative’ company
  • On Creative Cloud ratings and reviews, we grew more than 100% this year averaging over 4 stars out of 5

Adobe social media 2013

  • Cool Photoshop Live video from our Nordics team has more than 19 million views, all organic. Didn’t see it yet? Now you can.

Social Designations

Social Awards

Metrics Not Myths

Adobe

 

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Adobe

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