While the World Cup winners are still a few vuvuzelas away, Acrobat has captured gold at the 2010 Effie Awards for its dynamic PDF work with ESPN on the NCAA’s Ultimate Tourney Guide.
Enabling fantasy basketball fans to become the most valuable players in their offices, users experienced the many dynamic PDF capabilities of Acrobat throughout the tournament. Instead of offering the static tournament bracket for download, ESPN used the Adobe Acrobat 9 interactive PDF format to dynamically update the desktop file with real-time feeds of news, video and game results during the NCAA tournament.
Besides taking gold in Effie’s Media Innovations category, the Adobe Acrobat 9 collaboration with ESPN and the NCAA resulted in 229,275 PDF downloads and 22,794 Reader 9 downloads.
Experience Acrobat 9 yourself to see what all buzz is about by downloading it here.