Results tagged “Adobe at Cannes”

Day 1 at Cannes Lions – “You can’t trust Marketers.”

photoToday’s digital marketing innovations give marketers a newfound credibility. However, our recent search showed that marketers may still be missing the mark, as consumers still believe marketing is ineffective and view the marketing profession as one of the least valuable professions to society. We as marketers still have a lot of work to do to help dispel some of these common myths, and today’s panel at Cannes Lions, “You Can’t Trust Marketers,” aimed to do just that.

Moderated by Adobe CMO Ann Lewnes, with Tina Brown, Lisa Donohue, and Steven Althaus, the speakers discussed and debated the changing landscape of digital marketing and how it impacts what marketers can, and should, do better. They discussed a variety of topics including brand authenticity, user generated content, integrating marketing across functions, and proving the ROI of marketing investments.

After the panel, we got a chance to talk to festival attendees for their take: do they trust marketers? The results were interesting and entertaining, check out the highlights reel below.

Highlights from Cannes Lions 2012

It’s hard to believe that our trip to Cannes Lions 2012 is coming to a close. This week has certainly been a memorable one, and we owe it to all of the attendees we got a chance to connect with throughout the week.

Adobe team at Cannes Lions

Adobe team at Cannes Lions

All week, we had a tent on the Parvais, where attendees stopped by and took fun photos with the Adobe Ampersand and a backdrop of Cannes, Then and Now. You can flip through some of them in our album here. Attendees got a chance to see real-time social conversations and data on our digital billboards, while sharing their thoughts on creativity Then and Now in our daily polls.

We kicked off the week with our panel, “Is data killing creativity?” Moderated by our SVP of Global Marketing, Ann Lewnes, she and fellow panelists Jon VeinJim Stengel, and Linus Karlsson, debated the subject of data’s impact on creativity today. Watch highlights of the conversation here.

We were excited to sponsor the Young Lions, MOFILM, and Creative Effectiveness awards again this year. The contestants never cease to amaze us with the work they create. We got a chance to catch some of them on camera throughout the week and get their thoughts on which era of creativity they prefer, Then or Now.

Throughout the week, we displayed results from our State of Create global benchmark study that we released back in April, including a few new points on Millennials’ views. Watch the animated infographic to find out some interesting statistics about the state of creativity today. What inspires you to create? Tell us with hashtag #CreateNow.

Our Siberia artists captured digital illustrations from the sights and conversations of the festival. Below is their last illustration. You can see all of them on Facebook.

Catch highlights from our favorite moments this year in the video below and in our Facebook album.

With that, we’re signing off from Cannes Lions 2012. Until next year…au revoir!

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Adobe

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