Results tagged “Adobe Creative Cloud”

USC Graduate Students Embrace Adobe Creative Cloud to Edit Thesis Film

Filmmaker Christopher Guerrero—soon to graduate—and Maury Shessel—already on his career path—both attended The University of Southern California (USC) School of Cinematic Arts (SCA). Both video pros have tried various software programs and suites to edit and post-produce projects and they agree: Adobe Creative Cloud with an emphasis on Adobe Premiere Pro CC for editing gives them everything they need to create a box-office hit. They decided to edit Chris’s graduate thesis film, Mike Garcia and The Cruz, using Adobe Premiere Pro CC, and shared their thoughts about their exciting work-in-progress. Norman Hollyn, USC Endowed Chair in Editing and President of the University Film and Video Association, also weighs in on the choices available to students today.

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Adobe: As graduate students from the renowned USC SCA, why did you choose Adobe Premiere Pro CC to edit Christopher’s thesis? Guerrero: My first experience editing film was at UC Santa Cruz, where I learned to edit 8-millimeter film. Like a lot of folks in the industry, I graduated to non-linear editing and learned Final Cut Pro and Avid. I became somewhat of an editing guru and digital media specialist at UC Santa Cruz. When I went to USC, I was introduced to Premiere Pro and became addicted to its ability to ingest almost any raw camera format without transcoding and its integration with other Adobe programs like After Effects and Photoshop.

Shessel: In our first conversation, when Chris inquired if I would edit his thesis, we initially decided on Premiere Pro CC due to its flexibility. We did not want to wait forever for things to be ready to edit, and we wanted to shoot on the latest high-end digital cameras, including the Sony F5 and Sony F65. Our next thought was we didn’t have the most powerful computers, so we couldn’t afford a ton of RAM to transcode and start editing. When we started really putting Premiere Pro to the test, we were pleasantly surprised. We loved that we could bring in After Effects compositions or layers from Photoshop instantly. No more checking settings or dealing with alpha channels. As the first thesis project team at USC to use Premiere Pro, we’re really trying to innovate and show what can be done with the solution.

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Adobe: Professor Hollyn, is this a trend you’re starting to see with more of your students? Hollyn: At the School of Cinematic Arts, we’re always watching what’s happening with the NLEs. We want students to learn about all of the editing solutions available to them so they have more flexibility when they graduate. We’re beginning to see more interest in using Premiere Pro for projects. We’re moving toward a situation where in a couple of years the decision of which system to work with won’t be reserved just for thesis films, it will extend down further in curriculum, even to the undergraduate level.

I meet with every group before they start shooting their thesis projects. We talk about the story, their post-production schedule, and what tools they will be using. I recently met with another group whose film involves heavy visual effects and they asked specifically about using Premiere Pro because of its strong integration with After Effects. For Chris and Maury, I know they were really interested in being able to throw multiple formats on the Premiere Pro timeline without transcoding and the Dynamic Link capability between Premiere Pro and After Effects really piqued their interest. They also wanted to be the first to edit a thesis using an Adobe workflow. I like it when our students experiment with new stuff.

Adobe: What is the thesis film about, and how long is it? Guerrero: My Master’s thesis is a comedy. Not many comedies come out of USC. That’s something Maury and I have in common. Both our theses are comedic and we both love that genre. Adding to his immense talent, this was another reason I asked him to help me with my thesis.

The film is about a punk rock IT student. He’s an anarchist who steals the Chancellor’s laptop. Right now, it is 27 minutes, but Maury and I are working on cutting it down to 15 or 16 minutes. SCA’s high profile, annual student film festival, First Look, has strict guidelines about how long films can be. We’re anticipating that it’s going to be done in December 2013 or January 2014 and we hope it will premiere at the festival.

Adobe: What have you found most useful in Adobe Premiere Pro CC? Guerrero:  I’ve been working with Premiere Pro since version CS5, and I love its ability to support a ton of high-end graphics and seamlessly incorporate effects from After Effects. With the graphics card on my computer, I can throw 10 or more effects at the timeline through Dynamic Link, and I don’t have to wait around to render anything. Everything is elegant and ready to go without re-linking files or grabbing a hard drive. The simplicity is stunning. To me, after years of jumping around between software applications and transcoding and exporting files, that’s pretty insane.

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Adobe: What was the learning curve like for you, Maury? Shessel: I was trained on Avid, and worked on it most of my life. But with Premiere Pro, I was fluent almost instantaneously. The keystrokes were slightly different, but in two to three days, my muscle memory was going for the right keys.

Adobe: Can you describe some of the best parts of this experience? Shessel: As editors, we are always looking for the best tools. After using Premiere Pro, I can’t imagine not using it again. I tell people how great of a time I’m having with editing this thesis and how easy Premiere Pro is based on other software I’ve used.

Adobe: If you had advice to give to other students, what would it be? Guerrero: Choose Premiere Pro, and forget transcoding. I know from personal experience how grueling student deadlines are. We have 16 to 18 hours of class each week on top of all our other responsibilities. Take my advice: get from shooting to cutting ASAP.

Adobe: Professor Hollyn, what do you want students to know about the industry when they graduate? Hollyn: One of the best things we can do for our students is to try to future proof them. This doesn’t mean teaching them every editing program. We try to provide them with knowledge about not just what’s happening in 2013 but what may be happening in 2017. Of course, we can’t predict the future, but we can make sure they learn how to continue growing their skills. There will always be new technologies, distribution channels, and formats. We want students to be able to look for these changes, adapt, and even take advantage of the opportunities that these changes present.

Adobe: Maury, Christopher, what do you both foresee in the future? Guerrero: There’s an idea people have been throwing around for years, and that’s the democratization of filmmaking. There’s some truth in that. Now everyone has the tools. However, not everyone has the knowledge and creative alchemy and talent to bring all these elements—video, photos, and visual effects—together in a way that intrigues and excites audiences. Today and in the future, smaller teams will be able to create drastically higher quality productions through ingenuity and technologies. Ultimately, filmmaking is about problem solving. Adobe is providing far more tools to solve more problems, much faster. And that helps us create better, more gripping films with fewer resources.

Shessel: I think Premiere Pro is not just a tool, it’s more of an enabler of style, and I’m a worshipper of style, almost to a fault. Over the decades, distinct styles have emerged based on whether people edit on a Moviola or on film, or using non-linear editing tools.  Now, with the ease of integration among Creative Cloud components, including After Effects, Illustrator, and Photoshop, I think a new style may emerge as creative barriers are knocked down. So I’m watching closely.

Learn more about the video apps and services in Adobe Creative Cloud.

Download a free trial of Adobe Creative Cloud.

Preparing Students for a Creative Career

CosmopointMalaysian institutions of higher learning, Kuala Lumpur Metropolitan University College (KLMUC) and Cosmopoint College of Technology, bring leading-edge creative technology to more than 3,000 students in the nation’s largest educational implementation of Adobe Creative Cloud to date.

Once completed, KLMUC and the entire enrolment of students in 11 Cosmopoint education centers will use Adobe Creative Cloud applications in their computer labs and have full access to solutions such as Adobe Photoshop CC, Adobe InDesign CC, Adobe Illustrator CC, as well as Adobe Muse CC, giving them the opportunity to develop skillsets like post-processing, graphic design and desktop publishing. Lecturers will also be revamping their curricula to incorporate more industry relevant projects and challenging learners to think outside the box.

The creative industry is evolving at a rapid pace, continually stretching the limits of innovation and technology. By implementing Adobe Creative Cloud, students will have access to up-to-date industry standard software, giving them a competitive edge when entering the workforce. Adobe is proud to partner with KLMUC and Cosmopoint to help nurture creative talent and better prepare students for future success.

Adobe Create Now World Tour Begins September 19th

create_now_affiliate_banner_no_date_ue_300x250Adobe is kicking off the Fall North America Create Now World Tour this Thursday, September 19 in San Francisco. Join Adobe Creative Cloud evangelists, for FREE half day seminars to discover new ways to create and share with Adobe Creative Cloud. Check out amazing demos, get current on the latest creative apps and network with peers and industry professionals. If you need another reason? We will be giving you a chance to win a one-year membership to Creative Cloud. Students and educators, don’t get left behind and register today!

Full Agenda Announced for Adobe Education Summit 2013 in Barcelona, Spain!

Adobe Education Summit 2013The full agenda for the Adobe Education Summit 2013 in EMEA has now been announced and includes speakers ranging from the world’s leading education leaders and creative industry luminaries,  to a government minister and Adobe Creative and Education evangelists.

The exclusive two-day event is free to attend and will take place from October 14th – 15th at the Hilton Diagonal Mar Barcelona Hotel in Barcelona, Spain (a welcome reception will take place on the evening of 13th). This year’s theme is ‘Creativity and Expressiveness’ and attendees will get the chance to hear from experts from across the globe about how they are using digital media to revolutionize teaching across the creative disciplines as well as cross-curriculum.

Confirmed speakers include Andreu Mas-Colell, Minister of Economy and Knowledge of Catalonia; David Heath, Director of Education for Europe, Middle East and Africa at Adobe; Johann Zimmern, Worldwide Education Program Manager at  Adobe; Michael Chaize, Senior Creative Cloud Evangelist and Mihai Corlan, Senior Education Evangelist, Adobe. As well as education and industry representatives from Domus Academy (Italy), Art FX (France), Grafish Lyceum (The Netherlands), American University (Dubai), The Animation School and The Open Window (South Africa). A full list of speakers can be found here.

Each day will be packed full of breakout sessions and workshops designed to encourage discussion around the state of creativity in education.  There will also be the opportunity to network with some of the world’s premier educators from leading design schools.

For higher education teachers, join our LinkedIn Group, Adobe Education EMEA.

For more information or to register for the place at the Adobe Education Summit please visit: www.adobe.com/uk/education/educationsummit2013.edu.html.

Designing for a Cause: First Annual Adobe Certified Associate World Championship

Courtesy of Certiport via Flickr

Courtesy of Certiport via Flickr

What if you could participate in a competition that not only allowed you to let your creativity and talent shine, but also let you support a good cause and change the lives of children in need?  This year, Adobe and Certiport hosted the first annual Adobe Certified Associate World Championship, a worldwide contest for students, aged 13-22, that allowed just that.

Throughout the course of the competition, over 30,000 individuals entered and twenty-one finalists from fourteen countries were selected. The finalists were awarded a year’s free subscription to the Adobe Creative Cloud, as well as an all-expenses paid trip to Washington DC where the winners were announced.

To determine the world champion, the twenty-one finalists competed head-to-head in a real-world design challenge in the style of Project Runway or Top Chef.  Adobe invited the Global Fund for Children (GFC) to serve as the “client” for the design challenge. GFC is an internationally-recognized non-profit organization that works to support the rights of children around the world. This fall, GFC will launch a marketing campaign to support The International Day of the Girl; GFC challenged the twenty-one finalists to create an engaging and impactful poster that would help drive fundraising to support this important cause. 

The finalists had eight hours to work in Adobe Photoshop to create a meaningful poster. The final work was judged by a panel of industry experts, including a professor at the School of the Visual Arts in New York City, a designer at internationally-recognized agency Design Army and a representative from GFC. Judging categories included creativity, technical use of Adobe Photoshop, and ability to meet the client’s needs. 

The wide array of stunning posters produced showcased the different creative lenses and skills brought by the diverse group of contestants. Because of the high quality of the work, the judges struggled to identify only three top winners. The winning students from Korea, Colombia and Taiwan were awarded prize packages and scholarship dollars to support their postsecondary plans.

On behalf of Adobe, I want to congratulate the winners and applaud all the contestants! There are lots of ways to show you care. How do you apply your creative talent to supporting causes that matter in your community?

Adobe Introduces New Photoshop Offer For Creative Cloud

Today at the Photoshop World trade show in Las Vegas, Adobe introduced a breakthrough program for photographers who want to access the latest Adobe digital imaging technology through Creative Cloud: Photoshop CC, Lightroom 5, Behance ProSite and 20GB of storage for $9.99 per month.  To qualify you need to own Photoshop CS3 or later and sign up for a year membership.

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This is a limited time offer.  To get more details, see what Winston Hendrickson, our vice president of Products has to say here.  Visit our FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to join the conversation and find out when the offer goes live.

Create for Impact

red-ad-365x150Are you a college student who wants to be a part of a huge global initiative or has experience with Digital Art, Graphic Design or Illustration? If so, this competition is for you. This year, Adobe has partnered with (RED) – a global initiative that engages businesses and individuals across the globe in the fight against AIDS, to make DANCE (RED), SAVE LIVES2 even bigger and better. In 30 years, AIDS has taken the lives of 35 million people. There is no cure yet, but there has been incredible progress, and we are at a critical time in the fight.

Adobe Education team invites you to submit any past project for a chance to collaborate with the internationally renowned artist Futura to create the final design for the DANCE (RED), SAVE LIVES2 digital album cover that will be viewed on iTunes in dozens of countries across the globe!  Check out the other prizes and official rules so you can get your designs noticed and make an impact on the world. Hurry – submissions are being accepted on Behance now through September 13th.

While you are feeling creative, take advantage of Adobe Creative Cloud limited time special price of $19.99 for students.

Congratulations to the 2013 Winners of the Congressional Art Competition!

Tacy Trowbridge Winners CAC 2013Each spring, high school students from around the United States are honored by Congress through a visual art competition. Since its beginning in 1982, more than 650,000 students have participated. Each year, winners from more than 400 Congressional Districts are invited to an awards ceremony in the U.S. Capitol and their works are displayed in the busy hallways beneath the capitol building. Adobe was honored to attend the event and help celebrate students’ creativity and their achievements. 

It is particularly important to celebrate creative student work in light of recent study results about the barriers to creativity in education, which revealed that:

-          Almost 90% of parents and educators believe that fostering creativity in education will fuel the economies of tomorrow

-          More than 70% of parents and educators believe that creativity is not valued by the current education system

As we look to the future, creativity is essential to drive innovation and ultimately to make the world a better place. Innovation is not the sole domain of entrepreneurs, of engineers, or of programmers. Artists create meaning, communicate ideas and help us all see new problems and solutions. To succeed, we must not only invest in STEM fields – science, technology, engineering and math – but also in the arts to grow our economy for the future. We need to expand our focus from STEM to STEAM. Congresswoman Suzanne Bonamici (pictured above), one of this year’s co-sponsors of the event, is also a co-founder of the Congressional STEAM Caucus and has been active in advocating the value of creativity.

These students are already sharing and expressing creative ideas. Their creativity inspires hope and these students will lead the kind of innovation that improves our lives and solves the real problems we will face in the decades to come.

To further inspire self-expression and innovation, Adobe invites students to join the broader creative community by giving each winner a free year-long subscription to Adobe’s Creative Cloud. I want to extend my warmest congratulations to all of the students who participated and shared their ideas with us. We can’t wait to see what you create next!

Major Update to Creative Cloud Now Available

Holy cloud computing Batman.  Adobe has released a big, huge, enormous update to Creative Cloud this early summer evening (it’s summer here in California, Southern hemisphere folks).  We have 15, count ‘em, new desktop applications – now branded CC to signify their future as connected, socially-integrated apps.  That’s Photoshop, InDesign, Dreamweaver and many, many (ok, twelve) more.

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And no, that doesn’t mean you have to be connected to the Interwebs to use them or that Photoshop is now “in the browser”, as I overheard some tech guru tell someone the other day. Adobe evangelist, the great Terry White, busted those myths a wee while back, here.  The CC apps are just part of what we have to offer, with new community and publishing services integrated into the Creative Cloud experience.

Check out what the creative cloud team is saying, here.

Thanks again for using Creative Cloud. If you have any questions or comments, please post them in our forums, where we are continuing the conversation.

 

 

 

Congratulations to San Jose/Silicon Valley Students!

CA Globeys - AdobeI wanted to share some exciting news around our continuous work with Globaloria, a national program that teaches kids how to design and program their own STEM (Science, Technology, Engineering and Math) digital games. I had a chance, along with Johann Zimmern, our worldwide education program manager, to honor several San Jose Bay Area students at the 2nd Annual Silicon Valley Globey Awards Ceremony designed to recognize the best in youth educational video game design and coding. At the ceremony, top students were awarded prizes for their work based on the technical quality of their game, its educational content, the quality of the original artwork and animations, teamwork, research skills, and the overall production process.

Among the prizes, student winners were awarded a one-year subscription to the Adobe Creative Cloud, to support their future game design efforts. On behalf of Adobe, we want to congratulate all of the winners and encourage them to continue to explore their creative talents. To check out all the recognized student-designed games please visit Globaloria’s Game Gallery.

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