Next week kicks off the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the US.  Adobe is heading to the show with a lot to talk about.  Today, we announced a sneak peak at the next generation of Adobe’s flagship video tools including Adobe® Premiere® Pro, Adobe After Effects® SpeedGrade™, Adobe Audition®, Adobe Prelude™, Adobe Media Encoder and Adobe Story before their official release.

The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013. More on that here.

In addition to our tools, we announced Adobe Anywhere for video – a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, to work together accessing and managing centralized media and assets across virtually any network. Adobe Anywhere was revealed as a technology preview in 2012, and will be showcased at NAB this year, and is expected to be available in May 2013.

At NAB, we are discussing the fusion of new media and filmmaking. On Sunday, April 7, at 10:30 a.m. in room N250, Adobe will lead the Post|Production World keynote titled, “From Concept to Delivery: The Fusion of New Media and Storytelling.” The panel will feature Adam Pertofsky, editor and partner at Rock Paper Scissors, Bayan Joonam of Soul Pancake, Rainn Wilson’s production and media company, and Patrick F. X. Murphy, Visual Effects  Supervisor and Animation Director for “Annoying Orange” on Cartoon Network, who will join moderator Mark Randall, chief strategist for Adobe, to discuss how creativity and technology work together. Watch the panel next week here.

Today, we announced that the upcoming CS6 Production Premium release will be previewed at NAB 2012, the biggest tradeshow in the world for the broadcast industry. At the show, we will be providing the first public demonstrations of the suite – including major updates for Adobe Premiere Pro CS6 and Adobe After Effects CS6 –  before its official release.

New software and innovations that will be revealed include:

• Powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition, Adobe Story, Adobe Media Encoder and Adobe Photoshop
• The debut of SpeedGrade CS6 for professional color grading
• The introduction of Prelude CS6 for logging and ingesting file-based and metadata workflows
• An elegant new user interface for Premiere Pro CS6  and  the inclusion of OpenCL support in the Mercury Playback Engine
• A significant boost for After Effects in performance and 3D capability

Discussing the Future of Film and Video

In addition to revealing CS 6 Production Premium, we’re participating in the NAB Post|Production World Keynote, which will address how the intersection of creativity and technology can help video professionals create impactful, engaging work more quickly than ever before. Adobe product manager Steve Forde will be joined  by two-time Academy-Award Winner Rob Legato , Steve Wozniak, and Fusion-io director of entertainment Vincent Brisebois.

The event takes place on Sunday, April 15 at 10:30 a.m. (room N249)

If you can’t attend the show and would like to find out more, please check out the CS6 Production Premium reveal page. The Premiere Pro, After Effects, Adobe Story and Audition Facebook pages and Twitter handles are great resources to follow conversation and live tweets: Premiere Pro, After Effects, Adobe Story and Audition, @AdobePremiere, @AdobeAE, @AdobeStory and @Audition. Users can also follow and participate in the conversation on Twitter with the #AdobeNAB hashtag.