Results tagged “Adobe MAX 2011”

MAX 2011 News Rundown

Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:

  • Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
  • Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
    • Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
    • Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
    • Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
    • Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
    • Adobe Kuler makes it easy to generate color themes that can inspire any design project.
    • Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.

Catch the apps in action

Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.

Technology and Expression

With MAX 2011 only days away, I am reflecting on all the accomplishments during the past year, within Adobe and across the industry. It’s been both an exciting and tumultuous time. At Adobe, as we release new software and continue to innovate, our focus remains on enabling creative expression.

How we enable that has involved a wide range of technologies over almost 30 years. This has included inventing technology to drive the desktop publishing revolution, electronic documents, multimedia on CD-ROMs, enabling digital photography, tooling for Dynamic HTML back in Web 1.0, vector graphics, interactivity and later video on the Web, defining DNG for digital negatives, XMP for standardized metadata, deploying applications across devices, and much more.

We work to enable great expression across mediums, and where there are existing approaches that serve well we take full advantage of them. Where there are gaps in technology we invest in innovation to drive breakthroughs and enable new capabilities to support this work.

We are in another time of flux and disruption, as we have experienced before. Some of the most visually compelling work on the Web has been done in Flash over the years, but this is changing now that innovation in HTML has been moving more quickly. HTML5 can be used to deliver rich experiences on the Web, and will become ubiquitous across mobile devices and desktop computers. We love the experiences HTML5 is enabling and the standardization of a richer Web.

Adobe is developing great software around HTML5. We have of course been making tools in support of HTML for over 15 years now, and the move to HTML5 will mean even more innovation in our software. We are working on a variety of efforts around this opportunity. In addition to enhancing Dreamweaver for HTML5, one of the new areas we are working on is motion graphics and interactive design. This is what the Adobe Edge project is focusing on. Over 100,000 people have downloaded the preview release of Edge, and with feedback from the community we are continuing to add new functionality to make a really terrific new design tool for HTML.

We are actively participating in standards groups such as the W3C and contributing to the open source WebKit project to help advance HTML directly. Most recently we have contributed code to bring CSS Regions and CSS Exclusions to WebKit, and have helped advance these in web standards working groups. These capabilities enable designers to build sophisticated, magazine-style layouts on the Web. Previously, intricate print-style layouts seen in magazines, newspapers and textbooks could not be easily duplicated in website form. WebKit forms the basis of both the Apple Safari and Google Chrome browsers, and the work we have contributed is already in the WebKit main line and early builds of Chromium and has also been implemented in Internet Explorer 10 preview release.

As we increase our work on advancing HTML and resulting innovation across browsers, our efforts on Flash will be to continue to push the boundaries of expressiveness through rapid innovation with the view to explore future areas that can be brought back into the standards process for the Web.

In this way we can continue to enhance what is possible to express on the web, and you will see more contributions from Adobe to help advance HTML, even as soon as next week.

As much as we can get caught up in the dynamics of one technology versus another, there were technologies for expression before this current generation, and there will be other new technologies still to come, which we can only imagine today. Adobe’s ongoing mission is to enable you to create and express yourself and we will enable that however possible, and where it’s impossible today we will do our part to help enable it in the future.

We will be going more deeply into this and a lot more at Adobe MAX, which is October 3-5 in Los Angeles.

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