Results tagged “Adobe & Social”

All-New Adobe Social Now Supports Flickr, Foursquare, Instagram and LinkedIn and Adds Powerful New Predictive Publishing Capability

Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe

announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.

The addition of Foursquare is especially noteworthy in that Adobe Social will be the first to leverage the social network’s exclusive partnership with leading data provider, Gnip. By gaining access to local-mobile data, social marketers can better understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.

In a world where social marketers are challenged to validate their social spend, Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy.  Adam Broitman, vice president, Global Digital Marketing, Mastercard, told us that Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community.  Then, he gave us his take on the company’s widely recognized catch phrase by adding, “Now, that’s priceless.”

In addition to the important expanded integrations, we have also made available a powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. Plus, the solution learns as it goes, so it continually refines recommendations and gets smarter with each action. Adobe Social is the first solution specifically designed to utilize the new unified Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device and allows marketers and their teams to gain valuable insights and collaborate more effectively. If you’d like to read the full press release we issued today, you can find it here.

News Rundown at Adobe Summit EMEA – 2013

Adobe Summit EMEA, The Digital Marketing Conference, opened in London today at 9:00 a.m. local time with a keynote address by Brad Rencher, senior vice president and general manager of the Adobe Digital Marketing business.  Over the course of the two day event, Summit participants have the opportunity to learn from the industry experts and network with savvy professionals who continue to push the boundaries of digital marketing and advertising, ultimately making their businesses more successful.  Keynote speakers from high-profile brands like UniCredit Group, Nike Global, AKQA, Nissan Europe, Deloitte digital, BBC, SAP and SapientNitro DACH highlight the agenda, and record-setting Austrian skydiver and BASE jumper, Felix Baumgartner, will open the general session on Thursday.

We released several news announcements at Summit today including:

  1. News about a powerful new capability in Adobe Social that predicts social content performance on Facebook to maximize engagement and ROI.
  2. Details of an expanded global partnership that integrates Adobe Marketing Cloud with SapientNitro’s EngagedNow platform.
  3. An efficient means to conquer the webinar process from within Adobe Experience Manager.
  4. Results of the Adobe Digital Index State of Mobile Benchmark Report 2013, including detail on 1) how Samsung smartphones are gaining popularity with Europeans and 2) how iOS has re-emerged as a leader in US smartphone browsing and dominates on tablets.

Adobe Marketing Cloud has fast become the solution that helps marketers get from data to insights to action, faster and smarter than ever. Here are some expanded highlights:

Adobe Social Unveils Predictive Publishing for Facebook

This powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform, will offer Facebook integration with the initial version.  Additional social platforms will be added later in the year.

Adobe and SapientNitro Expand Global Partnership

Adobe and SapientNitro’s expanded global partnership includes integration of the Sapient EngagedNowSM platform with Adobe Marketing Cloud.  This integrated offering provides a solution for creating, delivering and optimizing consumer experiences across Web, social, mobile, and digital displays. NASCAR, E.ON and VISIT FLORIDA are among the organizations already seeing significant results using EngagedNow with Adobe Marketing Cloud.

Additional benefits for customers include:

  • Complete hosted and managed services for Adobe Marketing Cloud solutions from SapientNitro with EngagedNow
  • Ready-to-use integrations built specifically for key verticals, including travel, sports and entertainment, retail, and financial services, that help make development and deployment more efficient
  • Built-in operational efficiencies from the integration of EngagedNow and Adobe Marketing Cloud that streamline creative, delivery, and measurement workflows for better performance and cost savings

Conquering the Webinar Process – from within Adobe Experience Manager

Adobe Experience Manager webinars, powered by Adobe Connect, helps marketers 1) easily create targeted webinar landing pages that drive registration; 2) deliver immersive online events that engage audiences, build brand and drive demand; and 3) deliver post-event analytics via capabilities from Adobe Analytics.

Adobe Digital Index State of Mobile Benchmark Report

The report analyzes 150 billion visits to 1,500+ websites to provide an overview of how consumers are using mobile devices worldwide.  In addition to trends in social media, video content consumption and ecommerce from the past 12 months, the study features key findings on which mobile operating systems and device manufacturers are helping drive the most web traffic globally.

Samsung smartphones gain popularity with Europeans

In the 19 European countries analyzed, nearly 30% of all smartphone browsing now occurs via a Samsung device – up 9% from last year.

iOS has re-emerged as leader in US smartphone browsing and is dominant amongst tablets

The iPhone has been gaining ground since being offered on the Verizon network (February 2011), and again became the primary driver of smartphone browsing in the US during Q4 2012, after trailing Android phones for two years. In addition, iPads accounted for nearly early 80% of all tablet browsing in the US in February 2013, up 10 percent from last year.

News Rundown at Adobe Summit 2013

This week at Adobe Summit – The Digital Marketing Conference, more than 4,500 digital marketers and senior leaders representing the world’s top brands are coming together in Salt Lake City to learn the latest about marketing trends, network and share best practices with each other.

At the conference, we are making a series of news announcements to address growing industry needs that include:  1) helping marketers iterate and act more quickly to better meet consumers’ expectations; 2) staying on top of the mobile explosion and delivering better mobile experiences; 3) simplifying the complex task of delivering the right experience or content to the right person at the right time.

Keynote presenters this year include Adobe CEO Shantanu Narayen and SVP and GM of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.

You can watch the keynote live today, Wednesday, March 6 from 9am-11am MST.

Our news today highlights major new Adobe Marketing Cloud capabilities, including:

New Touch Interface and Mobile Marketing Capabilities 

Adobe today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars.  Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns.  In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.

Adobe Social Goes Mobile 

Adobe today upgraded Adobe Social®, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results.  Adobe also debuted Adobe Social for mobile phones and tablets.  Social marketers now have a marketing tool that’s as mobile as they are.

Delivering Personalized Experiences across Mobile and Social 

The static website is long gone.  Personalizing and optimizing your customer’s experience is essential.  Adobe today announced a major update to Adobe Experience Manager, part of Adobe Marketing Cloud, which introduces new responsive design, social communities and video capabilities that deliver a fully personalized experience to customers. In addition, Adobe today introduced a new Digital Asset Management offering within Adobe Experience Manager.  Adobe has re-imagined digital asset management with both marketers and creatives in mind, giving organizations unprecedented capabilities to deliver consistent, high-quality experiences anywhere.

New Digital Advertising Solution for Media Agencies and Marketers 

Adobe today unveiled a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. Media Optimizer is Adobe’s digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.

Taken together, these groundbreaking new solutions and capabilities are all designed to help our customers deliver the right online experience to the right person . They also offer the best way to tie social media activities to business results. And finally, they enable customers to achieve the greatest return on investment from online advertising.

Giants fans – join us on Twitter and win some gear. Brought to you by Adobe Social

The baseball season is coming to a close but the San Francisco Giants are ahead in the race to reach October post-season play! To add even more excitement to the remainder of the SF Giants home games, we’re asking you to tweet your favorite moment of each game after the 7th inning using the hashtag #GameReset and #SFGiants for a chance to win some Giants gear (because you really can never have enough!).

Tell us your favorite game moments, whether you are at the game, watching at home or listening in your car! (Wait. NO tweeting and driving please.) We’ll be using our own tool, Adobe Social to monitor the tweets and pick the lucky winner.

Talk to you on Twitter & Go Giants!

 

Adobe Social is here!

Adobe Social, available today, will transform how companies use social media as a digital marketing channel. Read some thoughts from Brad Rencher, senior vice president, Digital Marketing Business, about social’s need to grow out of awkward adolescence and into a mature digital marketing channel. Lawrence Mak, product marketing manager for Adobe Social, shares three things about demonstrating social media business impact that will get digital marketers excited, while freecreditscore.com’s Johanna Riggle Segesser has an Adobe Social Q/A.

Is there real value there in social media? See what people have to say:

Adobe Launches First Ever Brand Campaign in the UK

After several months in the planning, we’re very excited to be able to tell you about our first ever brand campaign in the UK!

You probably know Adobe for different things. In the Digital Media space – through household name products such as Creative Suite, Photoshop, InDesign and Flash – we’re working with publishers, creatives and brands to help them create great content and publish it anywhere. In the Digital Marketing space, we’re helping brands and agencies create, measure, monetise and optimise their digital marketing investments.

Our new campaign in the UK, which builds on the campaign that has been running in the US, is about bringing this all together to tell the bigger Adobe story, and showcase how we’re helping businesses transform the digital experiences they provide their customers. The campaign shows how through our innovations, we are helping businesses create better, more exciting digital experiences.

The cool new creatives visually represent this by bringing together Adobe and our innovation, or customer story, with the iconic ampersand. The first creative theme to feature in the UK is Adobe & Social and focuses on one of our latest innovations –  Adobe SocialAnalytics – which helps companies measure the business impact of their social marketing, removing the guesswork and replacing it with strategies based on insight.

Vanity Fair stars in another early creative. It showcases how Adobe helped them create an interactive, media rich tablet version of the iconic magazine – taking their business into new and exciting areas.

We can’t wait to tell you about the other brands we have lined up to take part!

The campaign is running across online, print, mobile and tablet media from today, Monday 27th February, and we’d love to hear what you think.

Follow us at @AdobeUK and get involved in the conversation with #FutureOfDigital.

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