Results tagged “Behance”

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

We’re Heading to Advertising Week 2013 (#AWX)

#AWX - Advertising Week 2013The 10th annual Advertising Week begins Monday, Sept. 23, and Adobe will join the almost 80,000 people amassing in NYC to discuss the future of marketing and communications. Two integral elements of Adobe solutions, and all good marketing? Creativity and data. The prettiest pictures and coolest experiences get even better when marketers can measure what their efforts are doing and tweak their campaigns accordingly. If you are in midtown next week, be sure to join us at our sessions and our AWE area and let’s discuss the intersection of art and science.

Connecting the Creative World: Exciting Changes in the Creative Community
Monday, Sept. 23 at 1 p.m. ET
Times Center Main Stage
With great opportunity comes great responsibility. Scott Belsky, Adobe’s Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen.

  • Scott Belsky VP of Products & Community, ADOBE (BEHANCE)
  • Susan Credle CCO, LEO BURNETT
  • Joshua Hirsch CTO, PUBLICIS KAPLAN THALER
  • Paul Lavoie Chairman & Cofounder, TAXI
  • Paul Woolmington Investor, Advisor, Communications Entrepreneur

Do You Know What Your Marketing is Doing?
Tuesday, Sept. 24 at 4 p.m. ET
Lucille’s at BB King Blues Club
How to navigate trials and tribulations of marketing in a digital world. 

  • Tim Waddell Director of Marketing, ADOBE

AWE Exhibit – Discovering Creativity
Monday, Sept. 23 – Thursday, Sept. 26, 9 a.m. – 5 p.m. ET
The Times Center Gallery

Don’t forget — if you will be tweeting from panels and sessions or watching them streamed to your desk, use the hashtag #AWX.

We’ll keep this space updated with the conversation streams from Advertising Week 2013, and provide news updates and videos so be sure to check back through the week or add us to your blog feed. And for a look at what’s happening on the the ground, follow us on Instagram.

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.

Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.

A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.

Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure.  And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do.  And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware.  And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.

So again – thank you all for making the last year truly remarkable.  Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year.  We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before.  To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.

David

Twitter: @dwadhwani

Adobe Introduces New Photoshop Offer For Creative Cloud

Today at the Photoshop World trade show in Las Vegas, Adobe introduced a breakthrough program for photographers who want to access the latest Adobe digital imaging technology through Creative Cloud: Photoshop CC, Lightroom 5, Behance ProSite and 20GB of storage for $9.99 per month.  To qualify you need to own Photoshop CS3 or later and sign up for a year membership.

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This is a limited time offer.  To get more details, see what Winston Hendrickson, our vice president of Products has to say here.  Visit our FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to join the conversation and find out when the offer goes live.

Get Schooled at the 99U Pop-Up School in NYC

99U Pop-up School in NYC

For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.

Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.

But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.

Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.

Adobe Photoshop Lightroom 5 Now Available

LRMobile-300x292Adobe announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows today, offering intelligent photo editing features, solutions for remote workflows, and extended sharing and publishing capabilities.  As the digital photography landscape has advanced and evolved, Lightroom has kept pace, offering powerful new features and gaining recognition as the essential photography application for busy professionals and creative amateurs to get the most out of their digital images.

Among the powerful new photo editing tools included in Lightroom 5 are:

  • Advanced Healing Brush – helps fix imperfections with the precision and flexibility of a fine brush
  • Upright Tool – analyzes and automatically straightens objects such as buildings
  • Radial Gradient –  subjects stand out by applying off-center and multiple vignettes in a single image

Smart Previews allow photographers to make edits to their images offline with edits.  Changes made to Smart Previews are automatically applied to the original images when they are reconnected.  Additionally, new video slideshows can combine still images, video clips and music in a creative HD slideshow that can be viewed on almost any device, while updates to the Book module allow users to create, personalize and print beautiful photo books from a variety of tailored and easy-to-use or customer-specific templates.

Lightroom 5 was initially released as a free, public beta in April 2013. Since beta testing, a Behance Publish Service and more than 400 bug fixes have been incorporated into the final release. More detailed information about the updates in Lightroom 5, in addition to pricing and availability, can be found in the full press release here.

Customers can also connect with the Lightroom team directly on Facebook, via Twitter, or on the Adobe Lightroom blog. For Lightroom how-to videos, visit our YouTube channel.

Ideacodes Team Joins Adobe

Adobe today announced that the Ideacodes team is joining Adobe.  Ideacodes is a leading creative consultancy, based in San Francisco, that specializes in the design and user experience of smart applications, digital products and networked communities.

“For the last nine years we’ve worked to re-envision the design of digital products and create the ultimate user experience for their customers,” said Emily Chang and Max Kiesler, co-founders of Ideacodes. “We’re thrilled to join Adobe at a time when Creative Cloud is beginning to take form, the potential to harness the power of connected networks is being realized, and the influence of good design on experience is being appreciated and expected from people worldwide.”

The co-founders of Ideacodes are joining Adobe as Creative Directors of Creative Cloud, bringing with them a wealth of knowledge and experience in design and creative strategy.

“Our job at Adobe is to deliver an incredible experience every time a customer accesses Creative Cloud,” said Jeff Veen, vice president, Product Management, Adobe Creative Cloud. “The Ideacodes team will help us realize our goal of making Creative Cloud indispensable for creatives worldwide.”

Last week we also announced that Thumb Labs, a small team of mobile developers that have worked with Behance over the years, were joining the Adobe team to bring great mobile experiences to Creative Cloud members.

We look forward to working with Emily and Max from Ideacodes!

Introducing a New Book for Time-Crunched Creatives: 99U’s “Manage Your Day-to-Day”

Are you putting off your most important creative work day after day, as you fend off a constant stream of emails, interruptions, and urgent requests? Is your adrenaline and anxiety regularly running high, while your sense of meaningful accomplishment is running low?

It’s time for a reality check about the way we’re working. Our current model is frantic, stressful, and just plain unproductive when it comes to the things that matter most. Beyond that, it just doesn’t serve our creativity.

To help us all recalibrate our workflow for sanity, sustainability, and meaningful productivity, Behance’s 99U decided to create a smart, succinct book about how to manage your daily workflow that’s specifically tailored to creative minds.

Manage-Your-Day-To-Day

We’re thrilled to introduce Manage Your Day-to-Day, the first book in a new 99U series which assembles insights around four key skill sets that we believe are essential to success: building a rock-solid daily routine, taming your tools (before they tame you), finding focus in a distracted world, and sharpening your creative mind.

Dedicating a chapter to each of these focus areas, 99U invited 20 incredible creative minds to share their expertise, including:

Seth Godin
Stefan Sagmeister
Tony Schwartz
Gretchen Rubin
Dan Ariely
Steven Pressfield
Scott Belsky
James Victore
& many more

The result is a tightly-edited collection of best practices that will help you shift your mindset, recalibrate your workflow, and push more incredible ideas to completion. It’s not just a book, it’s a wake-up call for your creativity.

You can order the book exclusively on Amazon. To learn more, check out the book trailer below:

Big Day 1 News at MAX

Adobe MAX, The Creativity Conference, opened today in Los Angeles and we announced some big news: a major update to Adobe Creative Cloud, including fully integrated cross-device collaboration, community and publishing capabilities; and the next generation of Adobe’s pro creative desktop applications.

Here are some of the details:

Adobe Unveils Major Update to Creative Cloud

CreativeCloud_Logo[4]A milestone update to Adobe Creative Cloud simplifies the entire creative process with new versions of desktop tools; services that take publishing content to the next level; and capabilities that make it easier than ever to collaborate and share work on a worldwide basis. Behance, the world’s leading online creative community with over 1.4 million creatives in the network, is now central to the Creative Cloud experience.

Adobe’s desktop tools, previously known as Creative Suite (CS) are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.  All of Adobe’s fan-favorite desktop apps have been updated: InDesign CC, Illustrator CC, Dreamweaver CC, Premiere Pro CC, After Effects CC, Muse CC and more.  Indeed our most iconic application, a powerful new version of Photoshop – Adobe Photoshop CC – will anchor this update to Creative Cloud.  In all, Creative Cloud will now consist of more than 30 tools and services that enable professional grade content creation and delivery across print, web, mobile apps, video and photography.

This major update is expected to be available, around the globe, in June.

New CC
 

Adobe Accelerates Shift to the Cloud

Moving forward, the company also announced that it will focus creative software development efforts on Creative Cloud.  While Adobe Creative Suite 6 products will continue to be supported and available for purchase, there are no plans for future releases of Creative Suite or other CS products. By focusing development on Creative Cloud, Adobe can accelerate the rate of innovation that it can deliver to creatives worldwide.

We thought long and hard before doing this, and we understand that this transition may be hard for some people.  As our teams work to deliver a constant stream of innovation for Creative Cloud members, we are actively engaging with customers to answer their questions — in forums like Creative Cloud community. And attractive pricing plans and promotions for individuals, teams and enterprise customers are being offered to make the transition to Creative Cloud really easy.  More information can be found at on our Creative Cloud plans page.

More detailed information about today’s major Creative Cloud update can be found in the full press release here.

And if you have specific questions, chances are you’ll find an answer in our comprehensive FAQ.

Behance ProSite is now included in Creative Cloud complete memberships

You probably heard back in December that Adobe acquired Behance, the leading online social media platform that enables creative professionals to showcase and share their work with millions. We wanted to share some great news for our Creative Cloud complete members.

Starting today, Behance ProSite (normally $100/year) will be available at no additional cost for all paid Creative Cloud complete members. ProSite transforms a public Behance portfolio into a fully customized personal portfolio site with your own URL. You can design an incredible portfolio site that stays in sync with your projects on Behance, increasing your efficiency and helping your work get more exposure from Behance’s 18+ million visitors every month.
If you’re ready to get started building and customizing your Behance ProSite, just a few quick steps:
  1. Login and go to the Apps page on creative.adobe.com
  2. Find the ProSite icon under “Other Services” and click on the “Get Started” link
  3. You’ll be brought to the ProSite welcome page on Behance, where you can either log in or sign up for Behance to build your portfolio and launch your ProSite when you’re ready.
Not a paid Creative Cloud complete member yet?  Free Creative Cloud members can link their accounts to Behance.net using the “Get Started” link under the Behance icon.  When you’re ready, move up to a Creative Cloud complete plan or team plan, and you’ll get ProSite too!
Learn more about this exciting update from Scott Belsky, Co-Founder & Head of Behance, VP – Product-Community, here.

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