Results tagged “Cannes”

Day 1 at Cannes Lions – “You can’t trust Marketers.”

photoToday’s digital marketing innovations give marketers a newfound credibility. However, our recent search showed that marketers may still be missing the mark, as consumers still believe marketing is ineffective and view the marketing profession as one of the least valuable professions to society. We as marketers still have a lot of work to do to help dispel some of these common myths, and today’s panel at Cannes Lions, “You Can’t Trust Marketers,” aimed to do just that.

Moderated by Adobe CMO Ann Lewnes, with Tina Brown, Lisa Donohue, and Steven Althaus, the speakers discussed and debated the changing landscape of digital marketing and how it impacts what marketers can, and should, do better. They discussed a variety of topics including brand authenticity, user generated content, integrating marketing across functions, and proving the ROI of marketing investments.

After the panel, we got a chance to talk to festival attendees for their take: do they trust marketers? The results were interesting and entertaining, check out the highlights reel below.

What to Expect from us this week at Cannes Lions

photoWe’ve arrived here in sunny Cannes for another year at the Cannes Lions Advertising Festival. This year marks a special milestone, as it’s the 60th anniversary of the festival. We have a lot to look forward to this week, and hope that you’ll join us!

First, we’ll be hosting our seminar tomorrow, “You can’t trust marketers.” Now, more than ever before, advertisers can prove the ROI of their efforts thanks to today’s innovations technology, thereby giving marketers a whole new level of credibility. The conversation will feature renowned panelists, including our CMO Ann Lewnes, CEO of Starcom USA, Lisa Donohue, Director of Brand Management at BMW, Steven F. Althaus, and Editor in Chief at The Newsweek Daily Beast Company, Tina Brown.

Similar to years past, we’ll be sponsoring both the Creative Effectiveness Lions and Young Lions awards. The Creative Effectiveness awards honors creativity that has shown measurable impact on a business through consumer behavior, brand equity, sales, and profit.

Through our sponsorship of the Young Lions, we are proud to support the next generation creative talent, who come together to compete in one of six competitions throughout the week. Cyber, Film, Media, Print, Design, and Young Marketers. Each team has to respond to a client brief and deliver finished creative within 24 hours (48 hours for Film).

Speaking of awards, we’re also partnering with AdWeek this year to host an experience that aims to predict the award winners. The site will go live tomorrow morning, and we’ll send out the link once it’s live. There, you’ll get a chance to vote for your favorite nominees as well, so that we can hear from all of you following the festival from home.

To end our week at Cannes, our VP of EMEA Marketing, Mark Phibbs, will join Razorfish and Converge on a panel to discuss the blurring lines between creativity, technology, and media on Wednesday, June 19th at 3 p.m.

Follow us @Adobe for the latest from the festival, and for those of you are here, we hope to get a chance to meet you!

Join Adobe CEO Shantanu Narayen and Rich Silverstein at the Cannes Lions International Advertising Festival

Adobe is at the heart of a brand revolution, where everything is digital and everything is advertising. If you are attending the Cannes Lions International Advertising Festival on June 24th, we welcome you to join our CEO Shantanu Narayen, as he highlights some of today’s most successful digital advertisers who are championing major brands. He will demonstrate how Adobe is working with its partners to build open, integrated digital platforms that bring this new world into focus at every step of media creation, delivery and optimization, and why the opportunity for creativity and profit have never been greater. Shantanu’s seminar will also feature a special guest appearance by Rich Silverstein, Co-chairman and Creative Director of Goodby, Silverstein & Partners.

Be sure to add the seminar to your calendar here.

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