Results tagged “CSR”

Earth Month Tip: Water Conservation

We’re committed to strengthening our communities, which means improving our own sustainability efforts and empowering those around us to do the same. That’s why, in honor of Earth Month, we’re sharing one tip a week to help us all be a little more green. Coming off of World Water Day, this week we’ll focus on how to decrease our water usage.

At Adobe, water conservation has always been important to us, but it’s especially crucial right now as California experiences what some consider to be one of the worst droughts in 500 years.

Since 2000, we’ve implemented measures to reduce water consumption in our buildings by 62%, including the installation of low-flow faucets, waterless urinals, drought-resistant native plants and drip-irrigation systems. Recently, we turned off our San Jose outdoor water fountains to help improve local water flow. Looking forward, we’re now evaluating ways we can increase our water recycling, recapture rain water, reclaim our own waste water, and use recycled water from the cities where we operate.

To make real impact, we need to increase awareness and encourage action. According to the EPA, fixing household leaks could save the average American family 10,000+ gallons of water per year, which is the equivalent of more than 270 loads of laundry.[1] Perhaps fixing that leaky faucet has suddenly moved to the top of your to-do list? Whether you own or rent, it’s a good idea to check your plumbing fixtures and irrigation systems once a year, repair leaks as they occur, and replace old fixtures with new water-saving ones.

Water Conservation

What are your favorite water conservation tips? Share them on your social channels using #EarthMonth. Take pictures and videos demonstrating how you’re conserving water. Tell your friends and family to get involved, too. After all, water is the basis of all life on Earth.

Celebrating Our Roots

In order to see how far you’ve come, it’s important to take a look at where you started. In honor of our 5-Year Corporate Responsibility report, I sat down with Dr. Charles Geschke and Dr. John Warnock, the co-chairmen of the Adobe board, who founded Adobe 31 years ago, to talk about our corporate responsibility roots and how they’ve grown. Here’s a sneak peek of our conversation:

On the company’s roots
Dr. Geschke: When we started, we wanted to build a company that we wanted to work at. That meant giving back to the community. We set aside a percentage of our profits each year and then we put the employees in control of our philanthropic direction. We wanted employees to be proud that they worked at a company that was supporting our community’s needs.

On being a good corporate citizen
Dr. Warnock: We had no idea how successful Adobe would become. We’re thrilled to see that the company continues to give back in so many ways. It’s amazing to see what these employees have accomplished.

On the evolution of our Corporate Responsibility program
Dr. Warnock: Our corporate headquarters is a power plant. That means the building produces its own energy. Now they’re aiming to produce as much energy as they consume. It’s incredible to see how far Adobe has come in all areas of CR.

We’ve made some pretty significant changes over the past few years and we have a lot more to do, but we wouldn’t be where we are if it weren’t for the commitment to the community Adobe established from the very beginning. Next up: Net zero in 2014!

A Year in Review: Adobe Corporate Responsibility in 2013

From actively engaging our employees, to driving operations efficiencies, to positively impacting communities, we believe in the power of creativity to inspire positive change. We’re rounding out the end of the year with a look back on some of our key corporate responsibility achievements in 2013.

Here are some of our favorites:

  • For the first time, 100% of the waste from our San Jose headquarters was diverted from the landfill – the equivalent of almost 215 garbage trucks.* We also produced 27% of our San Jose energy onsite with renewable electricity, effectively using our headquarters as a power plant and reducing our dependency on the grid.
  • 70% of our global office space in now LEED certified, and we’ve officially taken on the USGBC Building Health Challenge – a pledge to promote health and wellness and to catalyze industry change in building healthy places. Next year, we’ll continue to work towards our goal of achieving Net Zero status at each of our owned facilities in North America by 2015.
  • For the second year in a row, we were able to distribute 73% of our software electronically in an effort to reduce the need for packaging. For the minimal amount of software we do distribute in physical form, we hope to reduce the amount of packaging per product unit by 80% next year, double the target we achieved in 2011.
  • $59 million in product donations, $13 million in cash charitable contributions, and thousands of hours of volunteer work resulted in an interactive light installation at the Children’s Creativity Museum, a new playground for children in Palo Alto, and a gardening day in our offices, just to name a few.
  • We reached 25% more youth as a part of our Adobe Youth Voices program this year, culminating in the AYV Awards and a week-long gathering of young people and educators from around the world.

We’ve been working steadily towards these accomplishments for years. We’re not stopping now – we’re going to keep creating change in the years to coming, causing this ripple effect to continue to spread.

Thank you to our customers, employees, and partners for helping us create a more sustainable future. While 2013 was a great year, we’re confident that we can make an even bigger impact in 2014.

*Source: Calculations are based on United States Environmental Protection Agency document, Waste Transfer Stations: A Manual for Decision-Making.  

Harnessing Networks for Social Good – Adobe at BSR

It is truly conference season. With barely a week behind us since Net Impact, we are looking forward to the 2013 BSR Conference that kicking off in San Francisco on November 5.  This year’s conference will look at how to harness the power of networks of all kinds –from social to business to multi-stakeholder– to ensure a sustainable future, a big topic to take on in four days.

I’m excited to start off this year’s conference with the opening night cocktail reception, hosted by Adobe. The theme of the night is “How Creativity Can Change the World.” Join @Adobe and me (@MichelleAYates) on Twitter with the hashtag #BSR13 throughout the event – we’re planning something special that you won’t want to miss!

With more than 100 speakers at the conference, conversations around networking and CSR are guaranteed to be varied and insightful. Here are three sessions I’m particularly interested to attend:

1. Leadership in Action: In Conversation with Participant Media

  • When: Wednesday, November 6, 10:45 – 11:45 a.m.
  • Why I’m attending: Not only is Jack Berk, CEO of Participant Media, a great speaker, he is a fellow creativity enabler. His global entertainment company focuses on content for the big, small and mobile screens that address social campaigns and inspire social change. This aligns closely with our Creative Confidence mission through the AYV program and I’m interested to hear about he encourages creativity at his company every day.

2. A Picture is Worth a Thousand Words: Data and Design for Impact

  • When: Thursday, November 7, 1:30 – 3:30 p.m.
  • Why I’m attending: This is a two hour, hands-on session focused on bringing creativity into data visualization, something we are very familiar with at Adobe. The session will be a great opportunity to brainstorm with fellow attendees on how to engage audiences while sharing updates on sustainability goals.

3. Brave New York: The Impact on Social Media Networks on Sustainability Reporting

  • When: Friday, November 8, 11 a.m. – 12 p.m.
  • Why I’m attending: Sustainability reports are a big lift – we’re speaking from experience having just  completed a five year data update ourselves—but they rarely reach their intended audience: our customers. Social media is no longer a new form of communication, but it does still offer new methods of interactions and increased transparency. I look forward to talking about how to bring reporting to the social level.

If you are not planning on attending make sure to follow the conversation online with the hashtag #BSR13. I’ll be tweeting during the four days as well from @MichelleAYates.

The Power of Networks via BSR

Aspire Judge Meredith Lavitt Sees AYV Youth as “Changemakers”

I remember the first time I picked-up a video camera and created a story. It was an empowering experience that opened up a new world to me and allowed me to creatively express myself and share my ideas and passions with others. With the Adobe Youth Voice’s (AYV) Aspire Awards competition, Adobe is creating the opportunity for youth to come together and share original digital media projects that bravely and creatively address issues most important to them in their communities and beyond.

My personal passion for filmmaking was sparked in high school when I tried out for my senior year’s dance theatre workshop and did not make it. I was devastated, but when I found out that I could still participate by creating a documentary film about the process of choreography a seed was planted inside me. As that idea germinated, I became more and more excited to be able to combine my passion for dance with the art of storytelling and filmmaking.

AYV ImageToday, I am the Director of the Film Forward Initiative for the Sundance Institute and a filmmaker. I am also the founder of Swirl Productions, an independent production company focusing on documentary films for the theatrical and broadcast markets. I have been very fortunate to work as both a filmmaker and film professional supporting directors and producers in their art and craft. Having the opportunity to be the artist, mentor and executive has afforded me the insight that the key to success is not losing sight of your story. We each have many stories to tell and finding your authentic voice and staying true to your vision is what makes your story rise above the rest.

I am excited to be a judge for the Aspire Awards and be involved in a program that has the potential to help inspire and facilitate the development of the next generation of storytellers. As adults, we have to remind each other how important it is to listen and learn from youth. It is incredibly rewarding to work with youth as they discover their voice and that sense of empowerment from creating and sharing their unique digital work. These are valuable and practical skills that will translate into their next pursuit and/or career path.

Digital art making not only allows for participant’s stories to be expressed but provides a valuable entrée into the minds and concerns of young people today. What are they consumed by? What do they feel strongly about? And who is captivating their interest? It’s exciting to see so many youth concerned about community, social and global issues from women’s health and safety issues in India to managing physical disabilities in Morocco to standing up to bullies in Canada. Film is a powerful medium to connect people and effect change, and it is quite clear, through this year’s finalists, that there are more than a few “changemakers” out there.

It is an honor to be involved in the Aspire Awards as a judge and I look forward to the tremendous task ahead of helping to select a winner in each of the content categories.

I encourage you to participate as well and help select the Audience Award winners. Not only will you be part of this engaging process, but you will learn more about the issues that truly matter to today’s youth. Please visit the Aspire Awards Website to watch the extraordinary talent of our AYV youth and vote for your favorite entries!

Audience Voting Now Open for 2013 AYV Aspire Awards

AYVAA_03Today we’re excited to kick off audience voting for the Adobe Youth Voices (AYV) Aspire Awards, our annual competition inviting youth around the world to creatively express their vision for driving change in local communities.

Over the past 12 weeks, we’ve received more than 1,100 submissions from 51 countries – a record high! We’ve narrowed the field to 20 finalists in each of our content categories, including animation, documentary, music video, narrative, poetry, photography, collage, and collaboration.

Beginning today through June 8, finalist entries will be showcased on our Aspire Awards website. We encourage you – our community members and supporters – to get involved by helping to select our Audience Award winners. You can cast your vote by viewing, commenting on, sharing, “liking,” tweeting, and retweeting your favorite entries.

AYVAA_04During the audience voting period, an international panel of professionals working in art, film, and other
creative fields will additionally select first- and second-place winners in each content category and a special category for this year – the UNICEF Challenge – which invites entrants to develop a youth-led project utilizing innovative digital tools and/or digital engagement to bring positive change to their communities.

Winners in our standard content categories are eligible to win software, hardware, and a charitable donation to a cause of their choice. In addition, the UNICEF Challenge winners will receive grants valued at up to $40,000(USD), dedicated to implementing the winning project proposals. Winners’ entries from all categories will be featured at distinguished exhibitions, including international film festivals and other arts organization events.

We’ll announce winners in all categories in mid-June and celebrate the winners and their achievements at the 2013 AYV Summit in August.

To learn more about our commitment to igniting creative confidence in youth, visit our Adobe Youth Voices website. And be sure to watch this space to keep up with what’s happening with the AYV Aspire Awards!

 

Adobe Foundation Offers Creativity Scholarships to Support the Next Generation of Creative Thinkers

2013_AYV LogoLast year, Adobe’s State of Create  global benchmark study revealed the existence of a major ‘creativity gap’ in five of the world’s largest economies. The research showed us that four in 10 people believed that they did not have access to the tools needed to support creativity in the classroom.

In response to this study, we felt compelled to address this creativity gap by designating more than $1 million to the Adobe Foundation’s Creativity Scholarships for youth. The Creativity Scholarships program was developed to support the next generation of creative thinkers and equip them with resources to apply creative confidence to advance their education in creative fields.

The scholarships provide financial support to high school seniors and students in their first year of post-secondary education who have participated in the Adobe Youth Voices (AYV) program and will be attending or continuing an accredited post-secondary degree or certificate program. This scholarship reinforces Adobe’s commitment to igniting creative confidence in youth and enables AYV participants to launch creative careers and find innovative ways to improve their communities through creative problem solving and expression.

At Adobe, we believe everyone is born with innate creativity and the Creativity Scholarships are designed to support this belief. The power of creativity is real, and unlocking the creative potential in students can lead to real change in communities around the world.

Please check out our AYV site for more info and be sure to keep an eye out for more Creativity Scholarship announcements in the coming weeks.

To apply, submit your application to www.adobescholarship.com by March 31, 2013. Full details can be found here.

Adobe & Khan Academy

People know Adobe for many reasons, many of which revolve around our technologies that help creative professionals bring their ideas to reality and that enable marketers to create and drive industry-leading campaigns based in smart math. At Adobe Summit this week in Salt Lake City, we are talking about our technologies and the future of the industry, and we have specials guests sharing some incredible stories of overcoming tremendous personal and professional challenges to do something amazing. But we also had the opportunity to share a side of Adobe that isn’t talked about as often as our technology.

Today, at our Digital Marketing Summit, we heard from a great mind – Sal Khan about the idea of breaking down barriers to revolutionize whatever you are passionate about. His work and the vision for the Khan Academy, a not-for-profit with the goal of changing education for the better by providing a free world-class education for anyone anywhere, inspired us and evoked a standing ovation from the Summit crowd. In one of those rare moments where I had the opportunity to proudly represent all Adobe employees, I announced that Adobe is donating $50,000 to the Khan Academy to further its groundbreaking approach to education and community change.

That was an incredibly special moment to be able to share with our customers and partners. Beyond our technologies, Adobe has a philanthropic side that does meaningful and inspirational work, but that at times takes a backstage to Adobe’s business initiatives. Adobe Youth Voices represents this side of Adobe, and was created to ignite creative confidence in youth, empowering them to find their voice and make it heard. To date, Adobe Youth Voices has created opportunities for over 120,000 youth. We have a vision of a world where the future creative and mathematical minds of tomorrow are not hindered by circumstance but have endless opportunities to succeed.

Beyond Adobe Youth Voices, our broadly reaching Adobe Foundation is funded by Adobe to leverage human, technological, and financial resources to drive social change and improve the communities in which we live and work. The Adobe Foundation supports innovative programs that further its mission and goals, and we are proud to support Khan Academy as a partner in creating opportunities for the world’s youth. I’m pretty excited about it and speak for all 11,000 Adobe employees in saying that we believe the work we do to better humanity is the most important work we can do.

Now Accepting Youth Submissions for 2013 AYV Aspire Awards

Adobe believes creativity not only makes the world a more beautiful place, but it is also a critical component to addressing some of the most difficult challenges we face as a society.

The global State of Create report Adobe released last year revealed only one in four people believe they’re living up to their own creative potential. In response, we’ve aimed to address this “creativity gap” by further imbedding creativity into our products, communities and schools.

Through Adobe Youth Voices (AYV), Adobe’s global philanthropic commitment, we’re working to ignite creative confidence in youth by empowering them to find their voice and make it heard. In doing so, we can help them become more active and engaged members of their communities and society at large. As an extension of this commitment, we’re thrilled to announce the launch of this year’s AYV Aspire Awards competition.

Now in its second year, AYV Aspire Awards is a global, online challenge that invites youth to creatively express their vision for driving positive change in local communities. Participants can convey their ideas using a variety of visual storytelling methods, from videos to photo essays. In addition, a new category for this year – the UNICEF Challenge – invites youth to develop a video proposal for a project they’d like to implement.

The Aspire Awards call for entries is now open, and we’re looking forward to kicking-off online voting for the public in late April.

Last year’s entries showcased remarkable talent. Below are a few of our favorites.

It’s an exciting time for us – please check out our AYV site for more info, and keep an eye out for more AYV-related announcements in the coming weeks.

Hoodforts is a documentary that aims to dispel misconceptions about “hooded” youth in the Mile End area of London.

Hoodforts dispels misconceptions about “hooded” youth in the Mile End area of London.

Cambio Jovenes is an animated video that explores how youth can shape the world around us.

Cambio Jovenes explores how youth can shape the world around us.

Keep Pushing is a music video about the importance of persistence in the face of hardship.

Keep Pushing is about the importance of persistence in the face of hardship.

A glimpse of Adobe offices worldwide through Instagram

This past Tuesday, we coordinated a worldwide takeover of the Adobe Instagram channel with our employees. Offices from Asia, Europe, and the U.S., all took shifts managing the Instagram channel to share a glimpse of #AdobeLife with all of you – our days at the office, commutes to work, the teams behind your favorite products, and more.

If you haven’t already, take a look at the collection of pictures on our Instagram channel. You’ll get an inside peek at our sites in Japan, Singapore, India, France, United Kingdom, Dublin, Utah, San Jose, and San Francisco.

Follow us on Instagram for more inside peeks from upcoming events like Adobe at SXSW and Adobe Summit.

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