Results tagged “digital magazine”

Adobe +Your Imagination = Imagination Challenge

How can students show what they love, what they do or who they are? Last week, Adobe announced The Imagination Challenge, designed to encourage all students to creatively express themselves across diverse fields, such as engineering, architecture, science, art or literature.

During the four entry periods from August 22 through October 30, students can download a free trial of CS5.5 Student and Teacher Editions, create something original and unique to them and then upload it to the Imagination Gallery.
Voters will choose one winner during each entry period who will win $10,000. All semi-finalists and winners from the entry periods will also be automatically entered in the Grand Prize judging to win an additional $10,000. For more contest details, visit here.

Adobe is also proud to partner with four celebrity judges renowned for not only using technology to express themselves but also to connect with their fans and readership:

Deadmau5 (@deadmau5): Known for his unforgettable live sets, Deadmau5 pushes the technological boundaries of his stage show while he assembles tracks on the fly using cutting edge computer technology—including software that he’s helped write himself.  Deadmau5 has been nominated for a Grammy Award, won multiple Beatport Music Awards, International Dance Music Awards and Juno Awards, headlined festivals including Lollapalooza and Outside Lands, and is the first electronic music artist to headline and sell-out London’s 17,000-capacity Earl’s Court.  Regarded for his brand, creative image and large “mau5head” worn on stage, he recently hosted a contest on his website encouraging fans to design his next “mau5head.”

Jake and Amir (@jakeandamir): Jake Hurwitz and Amir Blumenfeld are the writers/actors/editors behind the Webby award winning internet series “Jake and Amir” on CollegeHumor.com. The duo has released two videos a week for over four years, with each episode now averaging more than 500,000 views. “Jake and Amir” has won several awards
including the Webby’s People Voice for Best Web Series in 2010 – and has been named one of PCMag’s Top 15 Web-Only Shows. Their series has also appeared on television on MTV’s “The CollegeHumor Show.”

Rivers Cuomo (@riverscuomo): Rivers Cuomo is the lead singer, lead guitarist and principal songwriter of the alternative rock band Weezer.  Cuomo has also worked as a solo artist, a writer, an artist manager, and has collaborated with many artists including B.o.B., Simple Plan, Mark Ronson, Sugar Ray and others.  Rivers is multi-instrumentalist and renowned as a prolific songwriter who embraces experimentation like in 2008 when he started a video series on his YouTube channel called “Let’s Write A Sawng,” an online songwriting collaboration between Rivers and his fans across the globe.  The final version of the collaboration, titled “Turning Up The Radio,” appeared as the first track on Weezer’s “Death to False Metal” album.

Scott Dadich (@sdadich): Scott Dadich is a vice president of digital magazine development and leads Condé Nast’s digital magazine efforts, a role central to the publishing mainstay’s
evolution into a 21st-century media company. Prior to that, Dadich was the creative director of Condé Nast’s WIRED, and during his tenure, become the only creative director in history to have won both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three years in a row.

Check out the judges’ videos at Adobe YouTube Channel and hear Deadmau5, Jake and Amir, Rivers Cuomo and Scott Dadich talk about inspiration and the art of creativity.

So what are you waiting for? Get your creative juices flowing and win big!

Adobe’s CEO Shantanu Narayen speaks at Cannes International Advertising Festival 2010

We are excited to attend the Cannes International Advertising Festival this year for the first time ever. The Cannes Lions festival is the global meeting place for those who are passionate about creativity in communications and is known for its program of awards, considered the “Oscars” of the advertising world.

On June 24th, Adobe CEO Shantanu Narayen participated in a one-hour invitation-only speaker series that featured top industry leaders including: Joseph V. Tripodi (Executive VP, CM and Commercial Officer, Coca-Cola); Mark Zuckerberg (CEO, Facebook); Jeff Goodby (Goodby Silverstein & Partners); Maurice Lévy (Chairman, CEO, Publicis) and film producer John Landau.

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In his talk, Shantanu described how the advertising and media industries have undergone a massive transformation in the last decade. People are “hyper-connected”, consuming more and more media, simultaneously from different devices. As a result, brands have to manage consistent and compelling experiences across multiple touch points to be effective. And while technology and devices enable the delivery of content in today’s environment, it is the content that inspires and engages the audience and turns a business transaction into an engaging experience. Within this context, Shantanu discussed Adobe’s role in enabling new forms of creativity to help move businesses forward in this new landscape.

Shantanu also highlighted some of today’s most successful digital advertisers who are championing major brands. He discussed how Adobe is working with our partners to build open, integrated digital platforms that bring this transformation into focus at every step of media creation, delivery and optimization – and why the opportunity for creativity and profit have never been greater. He highlighted examples of brilliant digital creative such as the Nissan LEAF website, the Adidas TeamGeist online game, the Sprint Now widget library and the Wired Reader digital magazine experience on an iPad. Demonstrations included a multiscreen experience with World Cup soccer content across PC, TV and the just-announced Motorola Droid X smartphone.

Near the end of his discussion, Shantanu was joined on stage by Rich Silverstein of Goodby, Silverstein & Partners, to unveil a preview of the Adobe Museum of Digital Media which will be launching its first full exhibit in September 2010. The Adobe Museum of Digital Media (AMDM) is a first-in-class virtual museum that showcases the many faces of digital media and its influence on how we live and communicate in the world today.

Shantanu ended his talk with a message to businesses, creatives and advertisers: Adobe’s goal is to be a neutral, trusted partner ensuring their ability to create the most brilliant and engaging art possible, to deliver that work to the broadest possible audience and optimize those experiences for the greatest ROI. He acknowledged that it’s not about devices or technology, but about their power to create content, engage audiences and influence the world.

Adobe, Condé Nast, WIRED and Digital Publishing – Experience Matters

Today WIRED, a Condé Nast publication, had its new digital edition approved – and it is now available on Apple iTunes App Store for iPad. This new digital publication, WIRED Reader, is a collaboration between Adobe and Condé Nast, home of some of the most widely read and beautifully designed print publications on the planet. Vogue, Vanity Fair, GQ, The New Yorker and my favorite – Brides magazine – are just some of their other flagship publications.

The aim of our work with WIRED is to set an industry benchmark in what readers and advertisers should expect from a digital publication.

This joint effort goes some way to delivering on Adobe’s vision around digital publishing. Firstly we have created an enhanced viewing experience that readers will pay for. Secondly WIRED showcases a new paradigm for brand advertising that exceeds what can be viewed on the printed page. And it’s all produced via a publishing workflow that begins in Adobe InDesign CS5 and can output to print, web and now a stunning new magazine format.

We’ll have some more details on our emerging digital publishing workflows in the next few months but in the meantime check out a cool video that showcases the WIRED Reader and Dave Dickson’s thoughts on our Digital Publishing blog.

Adobe and Wired Demo New Digital Magazine Format

Adobe and Wired are collaborating on a new digital magazine edition that will complement Wired’s print version — something that will be perfect for the new generation of mobile devices that everyone is so excited about. We demoed this at the TED conference last week. The product team and Wired have created a video that highlights the experience that readers — and advertisers — can expect, as publications embrace new digital formats that leave traditional web experiences in the dust.

Learn more on our Digital Publishing Blog: http://www.adobe.com/go/wired and check out the work at: https://xd.adobe.com/#/videos/video/515
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