On Day 2 at SXSW Interactive, we switched gears from the conversations we had about creativity on day 1 to talk all about digital marketing.
We started off the day with a demo and vision of Adobe’s Marketing Cloud, where the audience got to see the cloud in action.
Then, we hosted a lively debate to a packed house on the subject, “Is Marketing B.S.?” Moderated by Mashable‘s Todd Wasserman, our panelists, which included BJ Mendelson, Thor Muller, Jeff Feldman, and Christian Waitzinger, shared their opinions about social marketing and advertising, the intersection of marketing with customer support, social media ROI, and more. To wrap up the day, the audience got a good laugh with comedian Baratunde Thurston, who took the stage right after the panel to provide a comedic recap of the debate. You can catch our favorite moments from the day in the video below.
And of course, thanks to everyone who helped us drive a conversation around #AdobeSXSW throughout the festival. For each mention of our hashtag, we donated $1 to STEM to STEAM, a movement that integrates art and science into education curriculum. We’re still tallying the final numbers and will share with you once we have them!
It was great to meet everyone at SXSW. Thanks for coming out; we hope you had a safe journey back home. See you next year!
Where do web designers, developers, and social marketers all come together? SXSW 2013, of course. Come join us this year for 2 days of jam-packed sessions about the latest tools and services that allow you to create content for the modern web and how digital marketing innovations help debunk some of the most controversial marketing myths. People can’t trust marketers? Preposterous.
Our Creative Camp will be on Sunday, March 10th. Join us for a full day of sessions about all of the powerful things you can accomplish with Adobe’s Edge tools and services and an overview of what’s new in Adobe Creative Cloud. Your favorite presenters like evangelist Paul Trani and product managers Jacob Surber and Alex Morris will be there to host the sessions and answer your questions. You will also get to watch a panel of talented panelists, including Sophie Shepherd, Trent Walton, and Emily Wengert, who will discuss the challenges they have faced as more projects begin incorporating responsive design. View the agenda and mark your calendars here.
Marketing is BS. Social marketing is worthless. These are the myths we have been hearing about marketing for years. During our Marketing Camp on March 11th, we will switch gears to talk about how today’s digital marketing campaigns are rooted in hard numbers and data-driven insights that allow marketers to prove the value of their marketing efforts in a way that they were never able to accomplish in the past. First, our team will give attendees an overview of the Adobe Marketing Cloud and how it helps marketers accomplish their goals. Next, a panel of digital marketers will debate the a common myth, “Marketing is BS,” and discuss the biggest challenges facing marketers today. To finish up the day, we’ll have a special performance on Tuesday by comedian Baratunde Thurston, who will recap our discussions about marketing myths. View the agenda and mark your calendars here.
Follow us @Adobe and @Reflow leading up to and during the festival, and join the conversation with #AdobeSXSW.
See you there!
Tuesday morning at the St. Regis Hotel in San Francisco, our CEO Shantanu Narayen did an onstage interview with Alan Murray as part of the Wall Street Journal Viewpoints series. It was a wide-ranging discussion, from politics and education to the challenges facing publishers and marketers. Check out the full recording, or watch the short clips about digital marketing and making the U.S. globally competitive.