Results tagged “DPS”

One Hundred Million.

It’s a big number……more than twice the number of US households that have a pet dog and five times more than the distance in miles between stars in the sky.  And today Adobe can proudly claim a 100 million milestone: in a little over the past 2 years, Adobe Digital Publishing Suite (DPS) has driven 100 million digital publication downloads, including magazines, newspapers, corporate publications and apps.

Superstar publishers like Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. as well as newcomers like F+W Media/Interweave, Foreign Affairs and The New Republic are using DPS to publish digital editions of their publications.   Additionally, the rapid adoption of tablet devices (Pew Research Center reports that a third of American adults own a tablet), has well-known brands like Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer using Digital Publishing Suite to power their brands’ mobile applications.  Continuous innovation is empowering publishers and brands to drive readership, commerce and customer loyalty while tablets and smartphones have become new mediums for publishers of every type of content.

The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps.  David Granger, editor in chief of Esquire, told us that since they started using Adobe Digital Publishing Suite, they’ve been able to do more funny stuff and crazy interactivity in a stable environment while Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC mentioned lower production costs and the ability to deliver brand messages to clientele in a unique way as key features of working with DPS.

You can read today’s full press release here or more on the Digital Publishing Suite blog.

For more detailed information about product features, pricing and language versions, please visit

www.adobe.com/digitalpublishing

Connect with the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter at www.twitter.com/adobedigitalpub.

100millionDPS

Highlights from Adobe Digital Publishing Summit

DPS Summit_cLast month I attended the Adobe Digital Publishing Summit in New York City. Marketing executives and creatives from publishers and corporations as well as faculty and staff from educational institutions gathered to discuss trends, use cases and best practices in digital publishing.

During the Summit, I had a chance to meet with some education customers to discuss how students, faculty, alumni, and athletic fans expect information and news beyond what can be communicated in a printed format—wanting to access it on their mobile devices, smartphones and tablets. I also learned how colleges and universities are using DPS to create digital publications that captivate their campus constituents. Here are some of the key things I learned from education customers who attended the Summit:

  • Tim O’Connor from Notre Dame Athletics shared the game day app that was developed for the 2013 BCS National Championship Football Game. Content was based on its print gameday program, but included other assets such as photography and video—some which had been unavailable to the public before. Because Notre Dame has fantastic photographers and videographers, they were able to “create an app without recreating anything.” Tim explained that through the app, the school had an opportunity to stay more engaged and connected with their fan base. Download the Notre Dame game day app from the iTunes store and follow along with the game today.
  • Education Marketing staff in attendance were interested in using DPS to stay connected with their alumni and discussed ways their admissions departments could recruit new students leveraging the engaging functionality DPS provides. Attendees were impressed by the ability to track and measure the effectiveness of their apps with the built in analytics.
  • Faculty that are currently teaching DPS skills were thrilled to see how their students are creating their own apps while gaining highly employable skills. Marketers I spoke with from publishers and corporations who attended the Summit all expressed the need for more graduates that are proficient in digital publishing skills—knowing how to create and deliver digital content—especially for tablet devices. See how Oregon University is teaching their journalism students these new skills here.

It was really exciting to see how publishers like National Geographic and companies such as Sotheby’s International Realty are embracing DPS to deliver highly engaging digital content. It’s even more exciting to see Higher Education Institutions leverage DPS to help turn static, printed pieces like recruitment brochures, game-day programs, alumni magazines, and even coursework into interactive pieces that keep their audience coming back for more. To learn about Adobe Digital Publishing Suite and how it can increase the impact of your institution’s communications, promote sustainability and help students develop in-demand career skills, visit us here. Also, check out an additional recap from the Summit and come back to download the Adobe Digital Publishing Summit App to see speaker presentations and videos.

Get in the Game

GameAppPhotoThe upcoming BCS National Championship game, Notre Dame vs. Alabama, is expected to be among the most-watched college football games of all-time. Now, sports fans around the world can get the inside track by downloading a free Game Day App powered by Adobe Digital Publishing Suite (DPS). These multimedia-packed apps enable fans to enjoy the latest in second screen experiences as they interact with articles, photos, videos, team roasters, and social media feeds in real time. It simply makes the game come alive. Who do you think will win? Download your favorite team’s app here and get in the game!

All of these great features were made possible with Adobe Digital Publishing Suite, a complete solution for creating rich, interactive content across devices. With mobile devices becoming the interface of choice for digital content, educational institutions increasingly rely on DPS as the de facto standard to communicate with students, alumni, and the broader campus community. Students are also using DPS to create and deliver digital content – especially via tablet devices – while honing skills that give them an edge in today’s highly competitive job market. The good news is, with DPS, students and institutions alike can create digital campus newspapers, brochures and apps without writing a single line of code!

If you’re interested in seeing how it all works, check out a couple of recent tutorials that we posted to the Adobe & You students channel on Adobe TV. The first shows you how to optimize your InDesign portfolio for the iPad and the second walks you through how to publish an iPad application.

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