Results tagged “featured-post”

Earth Month Tip: Managing Energy Use

We’re sharing one tip each week this month in honor of Earth Month. Last week we focused on water conservation and this week is all about energy reduction. Share your favorite green tips with us on social media using hashtag #EarthMonth.

With more than 11,000 employees and over 3 million square feet of real estate around the world, Adobe pays close attention to our energy usage. We have cut our electricity usage by 50% since 2002 which has helped us to achieve carbon neutrality at our owned North American facilities by 2014 – one full year ahead of our goal.

Our main goal is to sustainably manage our business. To that point we rigorously explore ways to reduce our energy and water consumption and to offset 100% of our Scope 1 and 2 emissions from our North America operations through the purchase of renewable energy credits and emission reduction credits to help develop wind farms and landfill biogas plant projects.

While energy reduction is important to Adobe, strength lies in numbers – our impact will be even stronger if we all commit to reducing our energy usage. Here’s an easy way to make a big difference: replace all your incandescent bulbs with LED lights.  An LED can last up to 30 times longer[1], it will use up to 75 percent less energy and you’ll save hundreds of dollars over the life of a single LED[2].

energy_conservation_final
Did you know?  If every American home replaced just one incandescent bulb with an ENERGY STAR rated light, we would save enough energy to light 3 million homes for a year, cut about $680 million in annual energy costs, and avoid releasing 9 billion pounds of greenhouse gas emissions annually – equivalent to taking approximately 800,000 cars off our roads every year.  This is just one way everyone can reduce their energy use.

What are you doing to save energy? Share your insights, photos and tips for us on your social channels using #EarthMonth.

Vince Digneo is Adobe’s sustainability strategist.


 

Earth Month Tip: Water Conservation

We’re committed to strengthening our communities, which means improving our own sustainability efforts and empowering those around us to do the same. That’s why, in honor of Earth Month, we’re sharing one tip a week to help us all be a little more green. Coming off of World Water Day, this week we’ll focus on how to decrease our water usage.

At Adobe, water conservation has always been important to us, but it’s especially crucial right now as California experiences what some consider to be one of the worst droughts in 500 years.

Since 2000, we’ve implemented measures to reduce water consumption in our buildings by 62%, including the installation of low-flow faucets, waterless urinals, drought-resistant native plants and drip-irrigation systems. Recently, we turned off our San Jose outdoor water fountains to help improve local water flow. Looking forward, we’re now evaluating ways we can increase our water recycling, recapture rain water, reclaim our own waste water, and use recycled water from the cities where we operate.

To make real impact, we need to increase awareness and encourage action. According to the EPA, fixing household leaks could save the average American family 10,000+ gallons of water per year, which is the equivalent of more than 270 loads of laundry.[1] Perhaps fixing that leaky faucet has suddenly moved to the top of your to-do list? Whether you own or rent, it’s a good idea to check your plumbing fixtures and irrigation systems once a year, repair leaks as they occur, and replace old fixtures with new water-saving ones.

Water Conservation

What are your favorite water conservation tips? Share them on your social channels using #EarthMonth. Take pictures and videos demonstrating how you’re conserving water. Tell your friends and family to get involved, too. After all, water is the basis of all life on Earth.

Revealing Next Wave of Innovation for Adobe Creative Cloud Video Apps

Editing and video content creation workflows are about to get easier, with major updates coming soon to the Creative Cloud video apps.

Today we announced plans to significantly update all the video apps in Creative Cloud including Adobe Premiere Pro CCAdobe After Effects CCAdobe Prelude CCAdobe Audition CCAdobe SpeedGrade CC, Adobe Story CC Plus, Adobe Media Encoder CC and Adobe Anywhere for video.  Adobe will reveal these exciting new updates next week at the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the U.S.  Our booth is #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10.

NAB 2014 Integration graphic 20140306

We developed these tools with video professionals’ entire workflow in mind and many of the new features showcase the convenience of having all of Adobe’s video apps at your fingertips with Creative Cloud. We’re thrilled that more and more filmmakers are utilizing the benefits of Creative Cloud, including two-time Academy Award-winning editor, Kirk Baxter A.C.E., choosing to cut David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.

Twelve months ago, we promised to deliver regular updates through Creative Cloud to our customers. Over the past year, we’ve added hundreds of new and enhanced features that help video pros work faster with more streamlined workflows.  Today, we’re raising the bar with tighter levels of integration between Premiere Pro CC and After Effects CC.

To find out more about today’s announcement go here.

Adobe Launches Year in Review App

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year.  As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

Adobe Year in Review App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

Download the Adobe 2013 Year in Review app from the iTunes App Store.

Adobe Summit 2014 Explores Reinvention in the Digital Marketing World

Adobe Summit 2014, The Digital Marketing Conference, kicks off Tuesday in Salt Lake City, Utah, with an expected crowd of more than 5000 digital marketers, publishers, agencies and technologists.

Summit123

The theme of this year’s conference: marketing reinvention, which underscores major changes happening in the marketing industry that are compelling marketers to develop new skills.

To illustrate how quickly the digital marketing world is evolving, Adobe released a study exploring the rapid transformation of the industry that shows how marketers are looking to reinvent themselves and the way they approach their work. Some interesting stats:

  • More than 8 out of 10 marketers believe that their role will change in the next three years.
  • 40% of marketers stated that they want to reinvent themselves, but 14% actually know how to go about it.

Answering the marketer’s call to reinvent themselves, Adobe unveiled the newest technology breakthrough in Adobe Marketing Cloud. This includes a host of new core services spanning all six solutions, such as:

  • Industry-first capabilities introduced using the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across all marketing channels.
  • Shared Assets, which enables companies to sync, store, search, and share digital assets from a central repository across Adobe Marketing Cloud solutions. Marketers can take advantage of Adobe’s industry-leading tools in Creative Cloud and collaborate directly with creative professionals to accelerate the production of content across all marketing channels, all from one user interface.

More innovation introduced in Adobe Marketing Cloud includes:

  • Marketing Mix Planning technology, for marketers to assess, optimize and execute their offline and online mix including TV, PR, print and events, as well as paid search, display advertising, social and email.
  • A set of new mobile app development solutions and capabilities that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real time without having to worry about multiple app stores, fragmented operating systems, and different device sizes.
  • A major new release of Adobe Experience Manager, the market leader in Web experience management, offers innovations for simplification of website re-platforming, dynamic asset delivery, and mobile app developments.
  • Adobe Target Premium, a new personalization solution that leverages predictive technology to unlock valuable insights and take the guesswork out of marketing.

Adobe Summit attendees will hear from master marketers at brands including Audi, FedEx, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers. Stay tuned to all that’s happening at Summit by following along on the Summit 2014 blog, as well as on Facebook and Twitter. Join the conversation with #AdobeSummit.

Marketing Reinvented

We’ve all heard it:  The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?

Adobe just completed a survey of more than 1,000 US marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. We’re releasing the results today at our Digital Marketing Summit in a new report called Digital Roadblock: Marketers Struggle to Reinvent Themselves.

The change marketers are facing today is pretty incredible:  64% expect their role to change in the next year; 81% in the next three years.  But can marketers really afford to wait that long? I don’t think they can.

If we’re truly operating in the “Age of The Customer” as Forrester’s David Cooperstein calls it then we need to market to the customer in the places they’re increasingly headed, and in the ways they’ve come to expect.  That means personalization and seamless experiences across mobile devices and social networks.  And, of course, all of this means embracing and better taking advantage of data.

The good news is marketers recognize this.  Our survey goes on to say that 76% of marketers agree they need to be more data-focused to succeed. Digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) are listed as the key roles companies need to invest in over the next 12 months.  Yet while over half agree that marketers should take more risks, 65% say they’re more comfortable adopting new technologies once they become mainstream

“The time is now to take the leap to digital,” says Cooperstein. I couldn’t agree more.

Marketers need to move fast. We need to have courage and take smart risks. And we can’t wait for someone else to shape our path, we need to do it ourselves. Let’s reinvent marketing.

Celebrating Our Roots

In order to see how far you’ve come, it’s important to take a look at where you started. In honor of our 5-Year Corporate Responsibility report, I sat down with Dr. Charles Geschke and Dr. John Warnock, the co-chairmen of the Adobe board, who founded Adobe 31 years ago, to talk about our corporate responsibility roots and how they’ve grown. Here’s a sneak peek of our conversation:

On the company’s roots
Dr. Geschke: When we started, we wanted to build a company that we wanted to work at. That meant giving back to the community. We set aside a percentage of our profits each year and then we put the employees in control of our philanthropic direction. We wanted employees to be proud that they worked at a company that was supporting our community’s needs.

On being a good corporate citizen
Dr. Warnock: We had no idea how successful Adobe would become. We’re thrilled to see that the company continues to give back in so many ways. It’s amazing to see what these employees have accomplished.

On the evolution of our Corporate Responsibility program
Dr. Warnock: Our corporate headquarters is a power plant. That means the building produces its own energy. Now they’re aiming to produce as much energy as they consume. It’s incredible to see how far Adobe has come in all areas of CR.

We’ve made some pretty significant changes over the past few years and we have a lot more to do, but we wouldn’t be where we are if it weren’t for the commitment to the community Adobe established from the very beginning. Next up: Net zero in 2014!

Adobe Announces Tech Comm Suite 5

We are excited to announce the immediate availability of Technical Communication Suite 5. TCS5 is the next generation of Adobe’s complete single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. All major components of the suite have been updated, including Adobe FrameMaker 12 and Adobe RoboHelp 11. Also, Adobe FrameMaker XML Author 12, a new streamlined editing solution with best-in-class XML/DITA and DTD support, provides the occasional contributor or subject matter expert with an inexpensive and easy-to-use, yet powerful solution to participate in the content creation process. Adobe FrameMaker Publishing Server 12, an enterprise software solution for automated multichannel publishing, now offers remote web browser based publishing and dashboard-driven task monitoring.

Powerful tools like Adobe Captivate 7, Adobe Presenter 9, Adobe FrameMaker Publishing Server 12, and Adobe Acrobat XI Pro round out the suite. Get all the details, links and assets here.

Adobe Campaign and Adobe Experience Manager: Like Chocolate and Peanut Butter

Last year was an exciting year for the technology industry, and even more so for the digital marketing space. The amount of competitive energy, consolidation, and innovation that has been happening has been remarkable.

As we kick off 2014, we at Adobe are wasting no time in announcing the momentum we have gained since the acquisition of Neolane and the rebranding of Adobe Campaign. In November we discussed our new simplified pricing and packaging strategy with you. Now comes the next step in our journey in the Adobe Marketing Cloud, product enhancements to Adobe Campaign.

Today at NRF we announced the latest release of Adobe Campaign, which will provide marketers more scale and sophistication for their cross-channel marketing programs.

In this release we are also very excited to join forces with the rock stars from Adobe Experience Manager, as we now offer first level integration between it and Adobe Campaign. When you think about the specific areas that Adobe Campaign will be integrating within the Adobe Marketing Cloud, most of our customers along with analysts and press feel it’s a no brainer that we start by focusing on the integration with Experience Manager.

As many of you know, Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports. Adobe Campaign is a Leader in cross-channel campaign management in Forrester.

It’s all about combining the chocolate of great content with the peanut butter of cross-channel customer engagement. It’s about personalizing content for every customer, and delivering that at the right time, in the most appropriate way that drives customer loyalty. We feel this combination of capabilities is very unique in the market.

Regardless of industry, it has always been a major challenge for marketing organizations to create high quality content, and utilize that content all within the same marketing tools. Typically, marketers are forced to work with outside agencies or disparate organizations using manual processes, or attempt to leverage external content management systems that do not allow them execute messages, or easily make changes.

Adobe has addressed this problem by allowing a marketer to simply create an email for example, using templates, embed dynamic personalization fields into that content, publish the content, and execute that content across multiple channels all within a few clicks. This greatly reduces the time it takes marketers to engage in conversations with customers, and drives marketing effectiveness and brand consistency.

In addition to the integration of Adobe Campaign and Experience Manger within the Marketing Cloud, the latest release of Adobe Campaign also features:

  • Real-time marketing and scalability enhancements
  • Improvements in distributed marketing for local entities
  • Reporting enhancements for transactional messaging
  • German language support
  • More technical platform enhancements

Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. Look for more updates from us soon, and we hope to see you at Adobe Summit, where we promise you a lot more chocolate and peanut butter!

This post was previously published on the Adobe Digital Marketing blog on January 14, 2014.

 

Adobe Social Media in 2013 – A Closer Look at the Numbers

As the year comes to a close, the Adobe social media team does what all good corporate citizens do and gathers up our successes and program metrics to see what worked and what didn’t.

Here are a few of the more notable numbers, activities, designations and awards from across the Adobe social business landscape. I’ve included links, details and some commentary.

The one thing I’m particularly proud of our team for are the “Metrics Not Myths” campaign awards. This was a truly collaborative effort across social, paid, PR, creative and our campaign teams. We social practitioners know that social media isn’t just about a particular group of managers managing channels, but more about a way of doing business with our customers and integrating with many parts of our organizations. The ‘Metrics Not Myths’ accolades below bear that out.

Thanks go to the entire Adobe Social Media Center of Excellence and all the social media managers for their work in 2013.

Social Forward

  • More than 65k social mentions of Adobe and its products each day
  • We grew our total social following by 60% in one year (!)
  • Among top brands, Adobe was #3 in Share of Voice around Digital Marketing topics – notable for us since most people know Adobe only as the ‘creative’ company
  • On Creative Cloud ratings and reviews, we grew more than 100% this year averaging over 4 stars out of 5

Adobe social media 2013

  • Cool Photoshop Live video from our Nordics team has more than 19 million views, all organic. Didn’t see it yet? Now you can.

Social Designations

Social Awards

Metrics Not Myths

Adobe

 

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