Today Adobe released a great update for professional Web designers and developers with the release of several new product updates for HTML5 Web tooling.
Leading the release is the first public preview of Edge Reflow, a new responsive design tool that we first showed the community at our Create the Web event in September 2012 when we did a sneak peek of it. We heard from many users wanting to get their hands on Edge Reflow and today we’re happy to make that happen. We look forward to people playing with this very early preview release and telling us what type of features they would like to see added.
During my trip to Cannes Lions last month, I was fortunate to meet with many Adobe fans and customers who stopped by our tent to take a picture with the Adobe Ampersand. Perhaps my favorite encounter of the week was with 12-year old Jordan Casey. Jordan is the youngest application developer in Europe. He was a speaker at the Cannes Lions Advertising Festival. And, if you’ve had the chance to play Alien Ball vs Humans or its sequel, Alien Ball vs Humans 2: Holiday, you’ve experienced a Casey-developed app. I was awed by Jordan – his talent, drive, and humility at such a young age is truly inspiring. I wanted to share Jordan’s story with all of you, so we interviewed him on our Digital Media blog. Check it out – you will be inspired!
You can check out Alien Ball vs. Humans in action below, and get in touch with Casey Games on Twitter @Casey Games.
We are immensely proud of our team and community for haven been recognized by InfoWorld with this award. According to Andre Charland, Adobe’s director of engineering for PhoneGap, “We have a hardworking community contributing to PhoneGap and this award is a great recognition of their efforts.” Great work all!
Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML. Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.
However, HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.
Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. We will of course continue to provide critical bug fixes and security updates for existing device configurations. We will also allow our source code licensees to continue working on and release their own implementations.
These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection. Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.
We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences. We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders. And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.
We are super excited about the next generations of HTML5 and Flash. Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices. There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!
(We have closed comments on this blog post. Please feel free to leave comments and questions about this post on the Flash Platform blog:)
Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.
Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.
Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.
Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.
Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.
Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.
Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.
Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.
Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.
Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:
Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
Adobe Kuler makes it easy to generate color themes that can inspire any design project.
Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.
Adobe acquires privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the web experience.
Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.
With MAX 2011 only days away, I am reflecting on all the accomplishments during the past year, within Adobe and across the industry. It’s been both an exciting and tumultuous time. At Adobe, as we release new software and continue to innovate, our focus remains on enabling creative expression.
How we enable that has involved a wide range of technologies over almost 30 years. This has included inventing technology to drive the desktop publishing revolution, electronic documents, multimedia on CD-ROMs, enabling digital photography, tooling for Dynamic HTML back in Web 1.0, vector graphics, interactivity and later video on the Web, defining DNG for digital negatives, XMP for standardized metadata, deploying applications across devices, and much more.
We work to enable great expression across mediums, and where there are existing approaches that serve well we take full advantage of them. Where there are gaps in technology we invest in innovation to drive breakthroughs and enable new capabilities to support this work.
We are in another time of flux and disruption, as we have experienced before. Some of the most visually compelling work on the Web has been done in Flash over the years, but this is changing now that innovation in HTML has been moving more quickly. HTML5 can be used to deliver rich experiences on the Web, and will become ubiquitous across mobile devices and desktop computers. We love the experiences HTML5 is enabling and the standardization of a richer Web.
Adobe is developing great software around HTML5. We have of course been making tools in support of HTML for over 15 years now, and the move to HTML5 will mean even more innovation in our software. We are working on a variety of efforts around this opportunity. In addition to enhancing Dreamweaver for HTML5, one of the new areas we are working on is motion graphics and interactive design. This is what the Adobe Edge project is focusing on. Over 100,000 people have downloaded the preview release of Edge, and with feedback from the community we are continuing to add new functionality to make a really terrific new design tool for HTML.
We are actively participating in standards groups such as the W3C and contributing to the open source WebKit project to help advance HTML directly. Most recently we have contributed code to bring CSS Regions and CSS Exclusions to WebKit, and have helped advance these in web standards working groups. These capabilities enable designers to build sophisticated, magazine-style layouts on the Web. Previously, intricate print-style layouts seen in magazines, newspapers and textbooks could not be easily duplicated in website form. WebKit forms the basis of both the Apple Safari and Google Chrome browsers, and the work we have contributed is already in the WebKit main line and early builds of Chromium and has also been implemented in Internet Explorer 10 preview release.
As we increase our work on advancing HTML and resulting innovation across browsers, our efforts on Flash will be to continue to push the boundaries of expressiveness through rapid innovation with the view to explore future areas that can be brought back into the standards process for the Web.
In this way we can continue to enhance what is possible to express on the web, and you will see more contributions from Adobe to help advance HTML, even as soon as next week.
As much as we can get caught up in the dynamics of one technology versus another, there were technologies for expression before this current generation, and there will be other new technologies still to come, which we can only imagine today. Adobe’s ongoing mission is to enable you to create and express yourself and we will enable that however possible, and where it’s impossible today we will do our part to help enable it in the future.
We will be going more deeply into this and a lot more at Adobe MAX, which is October 3-5 in Los Angeles.
Yesterday Adobe launched the beta of Muse (code name) a new Mac OS and Windows app that promises to let graphic designers create websites as easily as they create layouts for print. The response has this time been pretty, pretty, pretty, pretty good – 120,000 downloads from the Adobe Labs website. Actually those are astonishing numbers and show that designers really need something like this. I bet those other Muse guys would like 120,000 downloads in one day!
The app was developed by some of the folks that built InDesign, which has become the standard for page layout and is now leading the charge towards digital publishing.
We’ve also seen some commentary, in the forums, from the web developer community regarding Muse. Just a reminder folks that Muse was created for graphic designers to enable them to design and publish professional, unique HTML websites without writing code or working within restrictive (ie boring) templates. It is something that designers have been asking for and will not impact the continued innovation across our other web development tools and technologies.
However we are taking constructive feedback from all constituencies into our product plans, as Muse matures. So keep it coming designers, developers…
Today Adobe unveiled the public beta of Muse (code name), software that enables graphic designers to design and publish professional, unique HTML websites without writing code or working within restrictive templates.
Leveraging the latest Web standards including HTML5 and CSS3 where browser support exists, Muse combines precise design and creative freedom with innovative frameworks for adding navigation, widgets and HTML to include advanced interactivity on a site.
Muse allows designers to plan, design and publish unique and interactive websites with:
Easy-to-use sitemaps, master pages, and a host of flexible, site-wide tools make it fast and intuitive to plan the website layout.
Similar functionality in Adobe InDesign that allows designers to combine imagery, graphics, and text with complete control, flexibility and power
Drag and drop customizable widgets like navigation menus. Users can add fully customizable interactive elements including slideshows, Tooltips and remote rollovers.
Embedded HTML code snippets from sources including Google Maps, YouTube and Facebook.
Ability to create Adobe-hosted trial sites for testing and review purposes. A site can be sent to clients, converted to a paid Adobe-hosted site or exported for FTP to other hosting providers.
Designers are invited to learn more about Muse by visiting http://muse.adobe.com where they can download the free beta (English only), see a gallery of Muse-created websites, and access instructional tutorials.
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